Heejae Roh

Allen(Heejae), a self-motivated & willing to learn analyst

I’ve got 4.0 GPA in Analytics Master’s degree. I have been doing research on brand marketing and strategy analysis and have developed a model with an average accuracy of around 87%. In the process, I was able to discover customer insights and wanted to connect them to decision making. I want to support company with my passion about data and tendency to work well with people.

In my Bank Customer Churn analysis, I thought that ‘what is the most important factors for customer churn?’ is the question everybody wants to know. I'm constantly going through data to find the most important questions for Del Monte. I will find work that is helpful to the company and department while co-working and learning from people around me. I majored in Analytics and did a lot of team projects. Among them, I was the number one person who wanted to become a teammate. The reason is that I can find work we have to do, and I do it first, if there is no one willing to do.

I will constantly study and develop to become the best. I especially have strengths in using Excel and SQL. In addition, I’m familiar with various logic functions. I have been studying SQL for more than 10 hours every week. And I will continue to study the new program or language that company needs to advance further. Experience in the National Assembly of the Republic of Korea and Master's degree developed the ability to complete work within a set time in a fast-paced environment. I have the ability to solve problems. I have actively contacted my colleagues and professors to find other materials to learn and challenge myself. Finally, I am a responsible and independent worker who can take care of my field.

National Assembly of the Republic of Korea Seoul, South Korea June 2020 – June 2022 

Public Officer

• Developed and presented 12 reports on government policies in the COVID-19 era, resulting in increased awareness and understanding among policymakers 

• Led five bill initiatives related to Bank of Korea reserves and parliamentary inspection in two years 

• Established 30 questionnaires and 14 press releases in the Strategy & Finance and Health & Welfare Committees 

• Investigated the effect of disaster subsidy payments in the COVID-19 era 

• Proposed policy about abuse of disabled in the home which led revising the manual of the government 

Chong Kun Dang (Pharmaceutical Company) Seoul, South Korea December 2019 – June 2020 

Product Manager (High Blood Pressure pill ‘telminuvo’) 

• Implemented marketing campaigns, and grew revenue by 13.9% YoY 

• Conceptualized the Public Relation of product with paper analysis, data analysis, and marketing idea proposal 

Hankook Ilbo (Newspaper Company) Seoul, South Korea February 2018 – February 2019 Internship (Online Editor) 

• Improved article readability through visualization and format ideas 

• Modeled online news with critical thinking, developed design rules which resulted visitor growth by 57%

Northeastern University San Jose, CA Expected Graduation: April 2024 M.S. Data Analytics, GPA: 4.0/4.0

PROJECTS Bank Customer Churn modeling January 2023 - February 2023 

• Clarified the reason of customer behaviors, and standardized exited customer in four categories 

• Conducted descriptive statistics, hypothesis testing, linear and logistic regression, decision tree, and regularization techniques which customized most likely group of customer churn in accuracy of 77.67% Hotel 

Booking Database Architecture November 2022 - December 2022 

• Compose Entity Relationship Diagram (ERD), and developed database of hotel booking dataset which contains customer, hotel, reservation, agent, and company information with 119,391 observations 

• Conceptualized model to predict booking demand & cancel, and estimate hotel reservations on a monthly basis 

Nike vs Adidas Brand Marketing October 2022 - November 2022 

• Examined the factors affecting the rating of brand, and modeled a strategy which results improvement of rating

 • Detected ways to increase customer engagement by optimizing price & discount rate in accuracy of 86.36%