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    Director, Sales Development - Oklahoma City, United States - Turnitin

    Turnitin
    Turnitin Oklahoma City, United States

    2 weeks ago

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    Description
    Job Description


    As the Director of Sales Development, you will spearhead our sales development efforts, indirectly overseeing the Global Sales Development Representative (SDR) teams.

    Your primary role will involve crafting and executing strategies that enhance our sales pipeline through innovative inbound and outbound campaigns.

    You will lead from the front by developing targeted approaches that optimize lead generation, lead nurturing, and conversion rates.

    This role requires a strong leader who can inspire and drive performance across diverse global teams, ensuring strategic alignment with our marketing and sales objectives.

    Your leadership will not only focus on achieving immediate sales targets but also on building a robust framework for sustainable growth and team development.

    You will provide insights and strategic direction that contribute to our overall business goals, ensuring that our sales development operations are both efficient and effective in generating and converting leads.

    Responsibilities


    Strategic Leadership and Team Management:


    Develop and refine the sales development strategy to align with the company's overall sales and marketing objectives, including specific strategies for both inbound and outbound campaigns.

    Manage daily operations, ensuring team activities across both campaign types are efficient and effective.

    Conduct regular meetings to monitor progress, set goals for both inbound and outbound efforts, and provide coaching.


    Recruitment, Training and Development:
    Oversee the recruitment of team members with diverse skills suited to both inbound response management and proactive outbound prospecting.

    Develop training programs that address the unique skills needed for managing inbound leads versus conducting outbound campaigns.

    Mentor SDRs in developing skills in both areas, ensuring versatility and adaptability within the team.

    Sales Pipeline Growth through Inbound and Outbound Campaigns:
    Coordinate with the marketing team to optimize lead generation and lead nurturing processes for inbound campaigns.

    Design and implement outbound campaigns that target new customer segments and markets, aligning with overall business growth strategies.


    Define and manage lead qualification processes for both inbound leads and outbound prospects, ensuring a smooth transition to sales teams.


    Performance Metrics and Analysis:
    Define and track key performance indicators for both inbound and outbound activities, evaluating the effectiveness and efficiency of each.


    Analyze team performance data from (url removed) and sales automation tools, adjusting strategies as needed to improve lead conversion rates and customer engagement.

    Provide detailed reports on the outcomes of both inbound and outbound initiatives, highlighting successes and areas for improvement.


    Collaboration and Integration:


    Ensure seamless integration between inbound marketing efforts and outbound sales activities, facilitating a cohesive strategy that maximizes overall pipeline growth.


    Promote cross-departmental communication to ensure that the SDR teams are aligned with marketing and sales regarding campaign designs and lead management.


    Act as a key liaison, communicating the needs, successes, and strategic adjustments of the sales development team to other departments.


    Innovation and Process Optimization:


    Regularly review and optimize the workflows and tactics used for both inbound and outbound sales development to drive better results.

    Stay abreast of new technologies and methodologies that can enhance the effectiveness of inbound and outbound campaigns.


    Encourage innovative thinking within the team, allowing for testing new approaches in both areas to continually improve lead generation and engagement strategies.

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