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    Research Marketing Analyst - Sacramento, United States - Nexstar Broadcasting

    Nexstar Broadcasting
    Nexstar Broadcasting Sacramento, United States

    3 weeks ago

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    Description
    Research Marketing Analyst assists to maximize station revenue & ratings opportunities.

    This position is part of a fast-paced team, is responsible for daily research communication to all department managers and will take complete ownership of their tasks and projects and see them through until delivered.

    Additional Job Description

    • Overseeing, analyzing and maintaining all research information and functions from Nielsen, Comscore, Kantar (Vivvix), Wide Orbit Media Sales and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace
    • Provide valuable research data to Sales, News and Promotions departments. For example, compiling and distributing relevant ratings facts, trends and analysis, ratings successes and challenges
    • Prepare performance reports for managers within deadlines.
    • Creates customized sales and research presentations
    • Gather campaign data for proof of performance presentations for Sales & Marketing clients
    • Communicate with department leaders on research findings

    Requirements & Skills:

    • Bachelor's Degree or equivalent experience (3 years) in Marketing, Communications, English or Statistics preferred
    • Minimum of 2-3 years of media research experience Knowledgeable about media related software including Wide Orbit, Wide Orbit Media Sales, Kantar (Vivvix) and other comparable software
    • Ability to learn new software programs quickly on a self-directed training schedule.
    • Ability to work under pressure and meet tight deadlines
    • Problem-solving and deductive reasoning skills
    • Clear and concise communications both through writing & presentation skills
    • Organizational skills for daily responsibilities & special projects for sales and marketing team
    • Knowledge of media campaigns through linear and digital platforms
    • Comfortable presenting alongside a team of account executives and Management on key client meetings
    • Highly proficient in all Microsoft Office products (WORD, EXCEL & POWERPOINT)
    Compensation - $26+/hr commensurate with experience and skill level
    Nexstar Media Group, Inc

    (NASDAQ:

    NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year.

    Nexstar owns America's largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S.

    markets reaching 212 million people.

    Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, America's fastest-growing national news and entertainment cable network reaching 70 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network.

    The Company's portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property.

    In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering.

    For more information, please visit

    EEO Statement:

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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