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    Brand Marketing Manager B2C - Alpharetta, United States - Creative Circle

    Creative Circle
    Creative Circle Alpharetta, United States

    1 week ago

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    Description
    "Our client located near the Avalon Shopping center is looking for a Brand Marketing Manager to be responsible for developing and executing strategies to establish and grow their brand presence. The Brand Marketing Manager will play a pivotal role in shaping and communicating their brand story to target audiences, driving customer engagement, and fostering brand loyalty.
    THIS ROLE IS ONSITE 4 days a week. WFH on Fri. Key job responsibilities
    • Develop and implement a comprehensive global brand growth strategy and continuously optimize efforts across sentiment and perception
    • Define and communicate the brand identity, ensuring consistency across all customer facing touchpoints, including product naming and positioning, packaging, detail pages, advertising, and marketing including website, emails, social, search, videos and campaigns, and more
    • Develop and manage creative briefs, and review incoming briefs, requests, and content.
    Create and develop content with the Creative team that upholds our brand voice and values
    • Continue to develop and uphold a comprehensive brand strategy and execution (vision, mission, values, positioning, architecture, etc.)
    across all customer-facing initiatives
    • Manage brand measurement and translate findings into actionable strategy.
    Conduct thorough audience and market research, and demographic analysis to understand the preferences, needs, and behaviors of our target customers
    • Collaborate with cross functional teams to align marketing efforts with overall objectives and launches, and help guide critical PR initiatives
    • Work cross functionally to drive brand awareness and customer acquisition through targeted advertising and promotional activities, utilizing various marketing channels in collaboration with our Digital and Creative organization
    • Monitor and analyze marketing performance metrics, KPIs, and ROI to optimize campaigns and inform future marketing decisions
    • Stay up to date with industry trends and emerging technologies to ensure our brand remains innovative and relevant in the marketRequired:
    • Bachelor's degree in marketing, business administration, or a related field.
    MBA preferred.- 5+ years of experience growing B2C consumer brands through the full brand lifecycle.
    • Experience with customer segmentation, profiling, and targeting.
    • Experience in connecting brand and product marketing to measurable business outcomes.
    • Proven global marketing campaign management and success.
    • Extensive experience collaborating successfully with creative, digital, and product teams internally and externally, as well as agency and vendor management.
    • Writing, editing, and content marketing experience for a consumer brand.
    • Experience with utilizing a number of different methodologies to understand consumers, identify opportunity areas and drive cohesive experiences.
    • Demonstrated experience developing and executing successful B2C brand marketing strategies and campaigns.
    • Experience working within digital marketing, social media, content marketing, and PR best practices.
    • Strong project management and organizational skills, with the ability to prioritize and multitask in a fast paced environment.
    • MUST BE ONSITE 4 days week near Avalon in Alpharetta
    • Retail or Ecommerce experience preferred This is a 40 hour a week, ONSITE, full time opportunity.
    #IND123#LI-YR1BenefitsMedical, dental, vision and life insurance, Health Savings Account option and a host of voluntary benefits to enhance your coverage401(k) with employer matchPaid holidays and paid time offA beautifully designed campus with open office spacesOffice caf with snacks and a variety of beveragesEmployee appreciation events throughout the yearSubmit resume (and samples if applicable) to: Yanique.creativecircle.comCreative Circle is an Equal Employment Opportunity Employer.

    All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeed ng, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law.

    Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make
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