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Washington, D.C.

    Senior Brand Marketing M - Washington DC, United States - CAVA

    CAVA
    CAVA Washington DC, United States

    3 weeks ago

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    Description
    We Foster a Culture Built On Five Core Values
    Our best work happens when we act in service of others.
    Senior Marketing Manager Growth And Expansion

    As the Senior Marketing Manager of Growth and Expansion at Cava, you will be a vital architect in advancing our mission and future-proofing the Cava business by developing and spearheading strategic marketing initiatives that resonate with our core values.

    We need someone with more spice and heart that our iconic Skhug sauce, because this role is not just about promoting the Cava brand; it's about fostering a connection with communities, inspiring a love for Mediterranean flavors, and contributing to a healthier, more inclusive world through the language of food.

    This role will have a direct and measurable impact on KPIs (for example, growing YOY Harissa Avocado Bowls sold in a new market) as you lead efforts to launch new restaurants, enter untapped markets, and explore expanding business verticals.

    Collaborating closely with cross-functional teams, you will be at the forefront of ensuring successful restaurant launches and sustained growth. Market Research, Entry Strategy, Localization
    Conduct market research to identify new market opportunities and analyze market trends, consumer behavior and competition in expansion areas
    Complete competitive analysis for each market, identify competitive advantage opportunities and tactics.
    Marketing Strategy and Toolkit
    Develop comprehensive entry market strategy and toolkit with local brand positioning.

    Develop marketing timelines and road maps tailored to local markets and new restaurants for pre, during, and post opening.

    Identify target demographics and design integrated campaigns to engage demo target, build brand awareness and drive traffic.

    Develop an integrated marketing toolkit for new restaurants and ongoing programming such as printed materials, ATL and BTL paid media, events, and partnerships.

    Implement strategy to effectively communicate Cava's value proposition to the local audiences.
    Partnership and Community Development
    Develop a brand partnerships strategy for both national and local partnerships
    Identify and establish mutually beneficial partnerships with regional businesses, influencers, events and non-profits
    Develop Community Day Strategy and Tool-Kit
    Develop an evergreen, ongoing fundraiser program with integrated marketing materials and a cohesive customer experience for national launch.
    Create events and partnerships budget, secure events and partnerships that are on-brand and develop integrated experiential activation.
    Monitor performance of events, partnerships and fundraisers and share post-analysis reports.
    Brand Ambassador Program
    Develop Brand Ambassador Program as it relates to strategy, roles, responsibilities, marketing materials, merchandise and rewards.
    Develop calendar of campus events, monitor performance, share post analysis.
    7-9 years of marketing experience, preferably in restaurant or hospitality industry
    ~ A bachelor's degree in marketing, business, or a related field; Several years of experience in strategic marketing developing and implementing marketing strategies for business growth
    ~ Proven track record in developing and managing national and local brand partnerships; experience in negotiating and establishing mutually beneficial partnerships with various entities

    Unlimited PTO, paid parental leave, plus paid opportunities to give back to the community
    ~ Health, Dental, Vision, Telemedicine, Pet Insurance plus more
    ~Free CAVA food
    ~ Casual work environment
    ~ The opportunity to be on the ground floor of a rapidly growing brand
    ~ As an equal opportunity employer, CAVA considers applicants for all positions without regard to race, color, sex, religion, national origin, disability, age, height, weight, marital status, sexual orientation, familial status, genetic information or any other characteristic or protected classes as defined by federal, state, or local law.
    brand partnerships
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