Unique Michael

My birth name is Unique. I'm a dual writer and strategist with eight years of experience that encompasses startups, global brands, and award-winning agencies. As a professional matchmaker between brands and consumers, I love connecting story and strategy to bring people and brands closer together.

Clients include but are not limited to: 

VISA, US Bank, Microsoft, PNC, NFL, Dell, Target, TXU Energy, Allianz, Nissan, Xfinity, Abbott, Raytheon Technologies, Hewlett-Packard Enterprise, Hannaford Supermarket, Davidoff Cigars, and Rocky Mountain College of Art & Design.

From conducting market research to producing concepts, campaigns, and copy; I've helped brands as large as PNC Bank and as small as the coffee shop in your local neighborhood grow both in awareness and in revenue. So much of my career has focused on two things: helping businesses understand what their customers really want and helping teams deploy creative that persuades their target audience to take action. How? Social media campaigns to create awareness and community. PR campaigns to generate earned media to improve sentiment and SEO rankings. Direct mail campaigns for customer acquisition and retention. Experiential activations to immerse brands, products, and services deeper into the subconscious of target audiences. Yes, I have done a lot, but I'm just getting started! 

Bachelors Degree in Communication from the University of Central Florida with a focus on Writing & Rhetoric (Persuasion) and Mass Media. However, I read tons of books on Copywriting, Marketing, etc. And I learn from every project I'm on—build on that wisdom. Then, build on it even more.