Brand Development Marketing Associate - Arlington, United States - Nestlé USA

Nestlé USA

Verified Company

Arlington, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Brand Development Marketing Associate (Libby's Pumpkin)

Foods people love. Brands people trust. And a career that nourishes your future like no other.
If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé's presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.
We're determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.
This position is not eligible for Visa Sponsorship._
As a Brand Development Associate, you will play a central role in creating the strategy for nearterm profitable brand growth (<18 months), leading portfolio management including renovation & innovation, price package architecture (PPA) and pricing strategy. Responsible for leveraging actionable insights to drive endtoend optimization, I&R, and unlock consumer & customer value as well as leading the Integrated Commercial Planning (ICP) process. This role is accountable for championing the category, brand and consumer strategy in the nearterm plan.

KEY RESPONSIBILITIES:

Consumer & Customer Intimacy

Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand's consumer through data and research to prioritize growth opportunities.
Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications) and retail programs

Business Planning

P&L ownership to ensure that key business KPI's are met—revenue, profit, market share and Brand Health
Endtoend cross functional leadership to drive optimized portfolio & value chain
Lead the development of strategic revenue management strategies to drive longterm profitable growth for the business including pricing, promo, and price pack architecture (PPA)
Project end to end impact of business plan and prepare crossfunctional teams to deliver (procurement, T&P, ensure supply, etc.)
Manufacturing & distribution capabilities / Long Term Sourcing & Procurement Strategy
Strategically chart a course for the category, portfolio, and brand using datadriven decisionmaking; uses the various business planning cycles to build compelling stories to rally internal teams and customers; prioritized rewarding sensorial experience like superior taste, alluring packaging, and breakthrough communications
Explore and incorporate new approaches to brand innovation in the brand's innovation strategy including licensing agreements and strategic partnership
Define the brand's NHW strategy and incorporate into innovation strategy

Brand & Product Experience

Within the context of the division's Innovation / Renovation strategy, support I&R pipeline development based on key consumer, shopper and marketplace data
In collaboration with crossfunctional and external experts, lead innovation projects in support of the brand's innovation strategy
Commercial Excellence
Translate 3year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners. Ensure solutions are differentiated, creating brand value and influencing purchase behavior
Lead the development and execution of annual marketing plans to address all aspects of the marketing mix product, price, place & promotion. This includes leading the Integrated Commercial Planning (ICP) process working with key stakeholders to develop annual brand plan that delivers on the 3year strategic plan.
Partner closely with sales to develop and communicate portfolio plans to the sales organization

QUALIFICATIONS / CERTIFICATIONS:

Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience
MBA preferred
Knowledge of budget control methods, policies and procedures
Strong negotiation and relationship building skills
Strong research and strategic analysis skills
Ability to work independently, autonomously and adapt quickly to change to deliver results
Must have strong problemsolving and decisionmaking skills.
Excellent communication (both verbal and written) and interpersonal skills.
Basic financial acumen and the understanding of calculating risk/re