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    Remote Digital Marketing Manager - Columbus, United States - Williams Lea

    Williams Lea
    Williams Lea Columbus, United States

    1 week ago

    Default job background
    Description
    Williams Lea is hiring for a Remote Digital Marketing Manager for our Columbus, OH office to work Monday to Friday 8:00 am to 5:00 pm (EST)

    Pay:
    $90,000 - $110,000/year with up to 25% travel


    Benefits:
    Various health insurance options & wellness plans (Medical, Dental, Vision, Prescription Drug)
    401k Retirement Savings Plan Including Employer Match
    Paid Time Off (PTO)
    Life Insurance
    Paid Parental Leave
    Short-term & Long-term Disability
    Healthcare & Dependent Care Flexible Spending Accounts
    Domestic Partner Coverage
    Commuter Benefits
    Legal Assistance
    Employee Assistance Program (EAP)
    Access to on-site Gym and Café
    Company Provided Parking
    Additional Employee Perks and Discounts

    The Digital Marketing Manager role is a hybrid digital and product marketer who is able to execute lead generation campaigns that drive pipeline growth.

    This role also partners with product team members to deliver Go To Market (GTM) and product update activities.

    Aside from executing Williams Lea's digital roadmap, the Digital Marketing Manager also supports sales, accounts, client feedback, and other departments.

    Job qualifications

    Minimum of 5 years in B2B marketing, preferably in a product marketing role or marketing for a technology business
    Proven track record in launching and running successful marketing campaigns
    Ability to gather feedback from internal stakeholders and work closely with cross-functional teams
    Thorough understanding of go-to-market strategies and best practices
    Experience in SEO/SEM, content management systems and analytics (HubSpot, WordPress, Google Analytics/Matomo preferred)
    Possess a product mindset, and can distill qualitative and quantitative data into clear actions
    Ability to juggle multiple tasks in a fast-paced environment
    Strong organizational skills and excellent attention to detail
    MS Windows and MS Office skills (Word, Excel and PowerPoint)
    Team player comfortable working across virtual global team
    Strong time management and focus on delivering to tight deadlines
    Flexible and self-motivated/proactive
    A natural storyteller, with strong communication and writing skills
    Bachelor's degree in related field
    Responsibilities

    Digital marketing

    Work closely with the Global Digital Marketing Director to develop and manage B2B digital marketing campaigns across paid search, display, remarketing, ABM + nurtures, social media and more to meet demand generation targets
    Continuously optimize digital marketing campaigns to improve performance
    Optimize web presence to improve conversion rates
    Work with the global marketing team to create and manage a year-long content calendar and help produce all deliverables, including: blogs, case studies, white papers, video scripts, infographics, social media posts, landing pages, and other content as required
    Research and stay up-to-date on digital marketing best practices and trends
    Monitor website performance using Google Analytics and Matomo
    Product marketing

    Help the marketing and product teams deliver messaging and positioning of Williams Lea's products and service lines to prospects and clients
    Support development of the go-to-market strategy for product launches and roadmap updates
    Create external marketing assets to support the campaigns, including sell sheets, case studies, and web pages

    Work closely with cross-functional stakeholders within the organization, including Marketing, Product and Services team, Business Development, Account Management, and Client Feedback Team to execute appropriate product marketing strategies.

    Stay up-to-date on market trends, competitors, client needs, etc.
    Help gather and interpret client feedback to inform future product/service development and roadmaps

    Who we are:
    In a rapidly changing world, the ability to innovate and break new ground drives progress. Williams Lea has harnessed this ability for more than 200 years.

    Our 7,000+ talented employees worldwide are experts in delivering efficient business processes in complex and highly regulated environments.

    We're always progressing. Connecting technology with expertise and strong processes to transform support services. As we enter our third century, we continue helping businesses thrive in a future driven by digitization and virtualization.


    It is the policy of Williams Lea to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity of expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.

    Williams Lea is a drug-free workplace and performs pre-employment substance abuse testing.

    #acc
    #J-18808-Ljbffr
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