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    Manager, Marketing - Columbus, United States - AEG

    AEG
    AEG Columbus, United States

    3 weeks ago

    Default job background
    Description
    Job Title: Manager, Marketing
    Main Purpose of Job: Marketing
    Reports to: General Manager
    Hours of Work: As required Monday to Friday, weekends, evenings, and holidays as needed
    Location: Columbus, GA

    Diamond Baseball Holdings

    Diamond Baseball Holdings (DBH) was formed in 2021 to support, promote, and enhance Minor League Baseball through professional management, best practices, innovation, and investment.

    Position Overview:

    The Columbus Professional Baseball Club is seeking a highly motivated, well-organized, results-oriented sales professional that will be instrumental in building the marketing strategy from the ground up and creating the foundation to surpass short-term and long-term revenue goals, attendance goals and retention goals. The Manager, Ticket Sales will report to and collaborate with the General Manager.

    Duties & Responsibilities
    • Work with GM to develop, initiate, and create strategic marketing plan and brand standards.
    • Oversee and manage marketing budget, allocate and invest funds while tracking ROI.
    • Oversee external communications, including press releases, email marketing, and team broadcasts.
    • Develop local market partnerships & develop barter agreements to help build brand awareness & drive revenue.
    • Manage traditional and digital advertising schedules, content, and design.
    • Develop fun and engaging campaigns, social media posts, email marketing, and content aimed at generating sales, driving traffic, lead generation, online visibility, and user engagement.
    • Lead our graphic design & video production team and establish our overall annual creative campaign while keeping the club on-brand through all communications.
    • Identify marketing trends and new technologies that help reach the organization's overall business objectives.
    • Utilize SEO and social media strategies to attract new fans and enhance paid social.
    • Work with ticket sales, corporate partnerships, retail, and special events to market non-traditional assets and opportunities.
    • Manage the ballpark experience at the ballpark including but not limited to game script, music, video boards, control room, and in-game entertainment to achieve the ultimate fan experience.
    • Oversee community outreach & grass-roots marketing initiatives including Mascot and Promo Team.
    • Develop promotional and theme ticket calendar along with ordering and distribution of promotional items.
    • Conduct in-stadium and digital market research surveys to help understand fan behaviors.
    • Generate ideas and implement activations to grow the Columbus Professional Baseball Club database and email distribution list.
    • Represent the organization in a positive and professional manner at all times.
    • Other duties and responsibilities as deemed necessary by Senior Leadership.
    Required Skills and Qualifications
    • Proven leadership and managing a team
    • Ability to work independently and as part of a team
    • Strong SEO and Google analytics experience
    • Creative and analytical thinker
    • Strong writing and verbal communication skills
    • Must be a self-starter with passion for sports industry
    • Professional image and demeanor
    • Strong organization and time management skills; ability to multitask
    • Proficient with Adobe Creative Suite (Illustrator, InDesign, Photoshop)
    • Bachelor's Degree in Advertising, Marketing, or related field
    • Minimum of three years of marketing/ advertising experience
    We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

    Job Questions:
    1. What are your salary expectations for this position?
    2. Where are you currently located?
    3. How many years of experience do you have as a leader in sports or entertainment marketing?
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