- Tech Stack Evaluation – ongoing recommendations of standard tools and technology, define process for including new tools
- Taxonomy & Naming Conventions – define standard taxonomy best practices and roll out client or account naming conventions
- Scoping & Pricing – templatize and customize new requests for profitable, realistic and efficient scoping
- Account support – expert client specific advice & guidance, access to flex support where required and aligned
- Best practices & training – create and disseminate best practices related to all of the above for standardization and time savings
- BS/BA in Computer Science, Engineering or relevant field
- At least 5+ years of relevant experience in media and agency environments
- Understanding of our industry and how reporting and insights will benefit Omnicom's clients
- 5 years' experience in digital and campaign reporting
- Ability to work in an agile manner in a rapidly changing requirements environment
- Proven track record of aggressively driving innovation
- Global and cross-functional team management skills
- Demonstrated ability to influence cross-functional teams without formal authority
- Familiarity with BI technologies such as Power BI, Looker, Tableau, Alteryx, and Datorama
- Analytical mind with problem solving capabilities and aptitude
- Deep understanding of marketing and ad technology data and relationship to marketing processes
- Excellent communications skills, with experience communicating across groups with varying degrees of technical background
- Analytical, evaluative, and likes to solve problems
- Experience with ad technology product development is a huge plus Responsibilities
- Tech Stack Evaluation – ongoing recommendations of standard tools and technology, define process for including new tools
- Taxonomy & Naming Conventions – define standard taxonomy best practices and roll out client or account naming conventions
- Scoping & Pricing – templatize and customize new requests for profitable, realistic and efficient scoping
- Account support – expert client specific advice & guidance, access to flex support where required and aligned
- Best practices & training – create and disseminate best practices related to all of the above for standardization and time savings
- Accountable for overall delivery and project success
- Leverages systems and PM experience to build out novel (unique and/or new) project plans
- Foresees roadblocks and actively designs project plans and scope to mitigate barriers and potential issues
- Expert contracting, negotiation, and management skills (can represent the view of MI/best practices, but find common ground to move forward)
- Ability to identify additional areas of opportunity (outside current engagements) and how to capitalize/execute on them
- Effective functional and people management skills; may manage Analysts, Sr. Analysts, or Managers
- Culture We have an incredibly fun, collaborative environment that encourages engagement and work/life balance
- Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.
- As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a "startup" - we move fast, break things, and innovate.
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Senior Manager, Marketing Intelligence - Chicago, United States - annalect
Description
Job Description
OverviewAbout Annalect
Annalect is the Data & Technology arm of Omnicom Media Group
Annalect's 2,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers' trust in brands, building new experiences, or delivering advanced analytics where it's most needed. Annalect is the driving force behind Omni, Omnicom's unique open operating system, which works hand-in-hand with clients' and partners' data and tools, to orchestrate better marketing outcomes.
Annalect's unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.
Team Overview:
With the introduction of Omni as Omnicom's marketing insights and data platform, the holding company is centralizing its capabilities around provisioning data to the organization to make better, faster, and smarter decisions about their clients' campaigns.
The Marketing Intelligence function has been created to lead the charge in this regard, including development of new campaign reporting solutions, and leading the migration of campaign reporting to be delivered through Omni. Our team is charged with evolving Omnicom's campaign reporting capability and leading the transition of delivering campaign reporting through Omni. We work in tandem and in support of the agency leads to ensure success but allow for agency customizations and ownership as needed.
The Marketing Intelligence function is part of the Marketing Operations business unit within Annalect. Marketing Operations operates with one common theme that is consistent with Annalect's overall strategy, which is to enable agencies to be able to deliver upon data-driven outcomes by providing best-in-class solutions. Unified under one organization this function contributes towards driving growth, and resource and process optimization across our agency partners which are core parts of Annalect's strategic priorities.
Marketing Intelligence functions include:
Please note: This role will require an in-office presence; minimum of 3 days per week.
QualificationsRequired Skills And Qualifications
Position Overview:
With the introduction of Omni as Omnicom's marketing insights and data platform, the holding company is centralizing its capabilities around provisioning data to the organization to make better, faster, and smarter decisions about their clients' campaigns. The Marketing Intelligence function has been created to lead the charge in this regard, including development of new campaign reporting solutions, and leading the migration of campaign reporting to be delivered through Omni. This position is accountable for evolving Omnicom's campaign reporting capability and leading the transition of delivering campaign reporting through Omni. The role will work in tandem and in support of the agency leads to ensure success, but allow for agency customizations and ownership as needed. Marketing Intelligence functions include:
Key Responsibilities:
Perks of working at Annalect
Compensation Range: $80,000 to $115,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Annalect, a division of Omnicom Media Group, reaffirms its commitment to the policy of Equal Employment Opportunity and to carrying out this policy at all of its offices. It shall be the policy of Omnicom Media Group to (1) recruit, select, hire, train, promote, pay, discipline and terminate employees in all job classifications without regard to age, race, color, creed, national origin, citizenship status, alienage, religion, sex, sexual orientation, marital status, veteran status, disability or any other basis upon which discrimination against or harassment of employees or applicants for employment is prohibited under any applicable federal, state or local equal opportunity employment laws and (2) ensure that all personnel actions are administered without discrimination in violation of applicable law.
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