- Researches, analyzes, and presents thorough customer and market analyses across brand and products and prepared department dashboards and publishes key marketing KPIs.
- Leverages qualitative and quantitative data to identify areas of opportunity, validate hypotheses and forms recommendations to guide marketing and general business decisions
- Synthesizes and presents key findings from in-market tests and shares insights to extended marketing team and other key stakeholders
- Analyzes and communicates key industry updates to inform marketing and communication of our brands and products
- Manages and refines customer target definition and segmentation insights to inform marketing and beyond, serves as the voice of the consumer" and helps ensure the broader team remains updated
- Works with the brand marketing and product teams on brand equity or similar brand health projects
- Works with all cross-functional teams to help identify, monitor and mine internal and external data to help influence our product marketing and go-to-market strategies across all channels
- Leads selective research projects, overseeing agencies and research partners as needed
- Understands and optimizes lead journey from current state with extended team members
- Responsible for other Duties/Projects as assigned by business management as needed and must be available for occasional support outside of business hours
- 4 year degree in business, marketing, finance, or another related analytical field
- 5+ years relevant experience preferably in a D2C brand, in market intelligence, analytics, or strategy
- Expert PowerPoint and Excel skills
- Data visualization skills and experience presenting complex information in a concise manner
- Familiarity with market research tools, statistical analysis and CRM functions
- Recognized analytic and critical thinking skills that can identify business opportunities and solutions to grow the business
- Capability to manipulate the data into a story and have demonstrated effective executive presentation skills
- Excellent problem-solving ability and orientation
- Strong general marketing skills with a passion for winning the customer
- Highly analytical with demonstrated business acumen
- Strong communication skills in verbal and written form
- Ability to understand high volume of marketing data, build reports, and summarize in a meaningful and actionable format
- Highly collaborative and proven ability to work successfully on cross functional projects
- Team-player with "can do" attitude, highly resourceful and proactive
- Strong ability to multi-task in a very fast-paced environment
- Flexible and generous paid time off
- Competitive medical, dental, vision and life insurance
- 401(k) employer matching program
- Parental leave
- Wellness resources
- Charitable matching program
- Hybrid work
- On-site workout facilities (Leawood, Gilbert, Burlington)
- Community outreach groups
- Tuition reimbursement
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Manager, Consumer Insights
6 days ago
The Kraft Heinz Company Chicago, United States Full timeDescription · Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits* and perks, including medical, dental and vision covera ...
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Shopper Insights Manager
4 weeks ago
Ferrara Chicago, United StatesJob Location: Chicago · Want to make an impact? · As Shopper Insights Manager, you will be the voice of the shopper and dive deep into market research, shopper behavior and competitive landscapes to infuse actionable shopper-driven insights into the Ferrara business. Your knowl ...
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Manager, Consumer Insights
2 days ago
Kraft Heinz Company Chicago, United StatesManager, Consumer Insights - Meats page is loaded · Manager, Consumer Insights - Meats · Apply · locations · Chicago, IL · time type · Full time · posted on · Posted Yesterday · job requisition id · R-83178 · Job Description · Here at Kraft Heinz, we grow our people t ...
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Manager, Consumer Insights
1 day ago
Kraft Heinz Company Chicago, United StatesJob Description · Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits* and perks, including medical, dental and vision co ...
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Manager, Strategic Insights
4 weeks ago
DAC Chicago, United StatesLeading digital performance marketing agency seeks a Manager, Strategic Insights · Do you have theenthusiasmto rise to each challenge, theexecutionto drive outrageous performance, thecuriosityto continually expand your knowledge, and thecourageto propose original solutions to pe ...
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Manager, Strategic Insights
1 day ago
DAC Canada Chicago, United StatesLeading digital performance marketing agency seeks a Manager, Strategic Insights · Do you have theenthusiasmto rise to each challenge, theexecutionto drive outrageous performance, thecuriosityto continually expand your knowledge, and thecourageto propose original solutions to per ...
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Manager, Consumer Insights
2 weeks ago
Ferrara Chicago, United StatesJob Location: Chicago · Want to make an impact? · Ferrara has realized incredible growth and is on the path to sustain, with the top priority of the organization being the consumer as our focus. The primary role of the Manager of Consumer Insights is to instill consumer centric ...
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Shopper Insights Manager
2 weeks ago
Ferrara Chicago, United StatesJob Location: Chicago · Want to make an impact? · As Shopper Insights Manager, you will be the voice of the shopper and dive deep into market research, shopper behavior and competitive landscapes to infuse actionable shopper-driven insights into the Ferrara business. Your knowl ...
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Managing Director, Insights
2 weeks ago
Salt Flats Chicago, United StatesJob Description · Job DescriptionSalary: · We are Salt Flats, an inspiring environment where those driven to go beyond the status quo gather in person and virtually to prove what is possible; to go beyond what is known and establish expectations for the future. We are a diverse ...
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Senior Manager Consumer Insights
5 days ago
Catena Solutions Chicago, United StatesSr. Strategic Insights Consultant · Temporary Consulting Opportunities · Goal: Act as a Business Partner for leadership, marketing and sales teams by leading research and data analysis to further understand consumers and shoppers, company brands, categories and competitors, and t ...
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Sr. Manager, Consumer Insights
5 days ago
The Kraft Heinz Company Chicago, United States Full timeDescription · As the Senior Manager Consumer Insights- Kraft Enhancers & Primal Kitchen within the Taste Elevation platform, you will have the opportunity to directly impact and influence the future strategic direction of the iconic Kraft Enhancers portfolio (i.e., Salad Dressin ...
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Strategy and Business Insights Manager
4 weeks ago
Ocean Spray Chicago, United States Full timeOcean Spray is hiring a Strategy & Business Insights Manager for Global Ingredients on our International team in Lakeville We're a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role — it always comes back to this: we're a farmer-owned co-op wh ...
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Insights, Manager
2 weeks ago
InContext Solutions Chicago, United StatesOpen Position: · Insights, Manager · Salary Range: · $75K-$90K · InContext Solutions: · What is InContext Solutions? · InContext Solutions is the global leader in 3D simulation software & virtual market research methodologies for retail. · We harness the power of 3D to change h ...
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Senior Manager Shopper Insights
2 weeks ago
Tyson Foods Chicago, United StatesSenior Manager Shopper Insights page is loaded **Senior Manager Shopper Insights** · **Senior Manager Shopper Insights** · locationsChicago Corp Office - Chicago, Illinois time typeFull time posted onPosted 30+ Days Ago job requisition idR **Successful applicants for this posit ...
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Senior Manager Shopper Insights
1 week ago
Tyson Foods Chicago, United StatesSenior Manager Shopper Insights page is loaded **Senior Manager Shopper Insights** · **Senior Manager Shopper Insights** · locationsChicago Corp Office - Chicago, Illinois · time typeFull time · posted onPosted 30+ Days Ago · job requisition idR · **Successful applicants for ...
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Sr. Manager, Consumer Insights
2 weeks ago
Kraft Heinz Company Chicago, United StatesJob Description · The Senior Manager Consumer Insights - Innovation will champion the consumer and lead the innovation agenda for the Meals brands in North America Including Kraft Mac and Cheese, Velveeta Shells and Cheese, Ore-Ida, Delimex, Just Crack and Egg and more The Sr. M ...
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Sr. Manager, Consumer Insights
4 weeks ago
Kraft Heinz Company Chicago, United StatesJob Description · As the Senior Manager, Consumer Insights for the Real Food Snacks platform, you will have the opportunity to directly impact and influence the future strategic direction of the iconic and energetic Lunchables brand. In this role, you will help develop and imple ...
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Senior Manager, Category Insights
4 weeks ago
Mark Anthony Group Chicago, United StatesOur Category Insights team is growing at Mark Anthony, and we're looking for a Sr. Manager Category Insights to join us in our Chicago office (hybrid). · Role Purpose: · The Sr. Manager Category Insights is responsible for enhancing the company's understanding of market trends, ...
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Senior Manager, Category Insights
4 weeks ago
Hojeij Branded Foods Chicago, United StatesOur Category Insights team is growing at Mark Anthony, and we're looking for a Sr. Manager Category Insights to join us in our Chicago office (hybrid). · Role Purpose: · The Sr. Manager Category Insights is responsible for enhancing the company's understanding of market trends, ...
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Senior Manager, Shopper Insights
2 days ago
Tropicana Products Inc Defunct Chicago, United StatesAbout Tropicana Brands Group · The launch of Tropicana Brands Group represents an exciting fusion of some of the world's most beloved and up-and-coming brands in the juice category, including Tropicana, Naked, KeVita, Izze, Dole, Copella and Punica. Established in 2022 as a joint ...
Market Intelligence and Insights Manager - Chicago, United States - Ascend Learning
Description
We Impact Lives Through Purpose-Driven Work in A People First CultureAscend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.
Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.
We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.
For over 35 years, National Academy of Sports Medicine (NASM) has set the standard in fitness education with best-in-class evidence-based programs. We have educated over 1.4 million fitness professionals in over 100 countries, creating a global space for optimal well-being and fitness. From personal training to nutrition coaching, wellness to sports performance, NASM trainers and specialists work at every level to help all clients set and reach their own unique goals.
WHAT YOU'LL DO
The Market Intelligence and Insights Manager is a critical member of the Marketing team and supports cross-functional key initiatives. The role is an analytical, data-driven individual with a keen ability to translate data into actionable insights, identify and solve marketing-related business problems, and present recommendations to optimize marketing programs. The candidate should demonstrate strong analytics, consumer insight expertise, business acumen, and communication skills. The role will work cross-functionally with a wide variety of stakeholders, including marketing, product team, sales teams, data analytics, and external partners.
WHERE YOU'LL WORK
The position will work remote in the United States.
HOW YOU'LL SPEND YOUR TIME
We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.
About Ascend Learning
As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.
Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.
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