- Strategic: Be a key strategic business partner to the marketing team and a key agent for organizational change. Demonstrates understanding of the consumer, research methodologies/techniques, standard processes, and brand strategies to drive the business forward.
- Influential: Influence at all levels of the organization and work seamlessly with cross-functional teams. Engage with senior management and present insights to senior executive leaders in an impactful way.
- Impactful: Influence "so-what's" by making concrete recommendations routed in deep understanding of marketing, business, and consumer. Robust communication and interpersonal skills collect disparate pieces of data together into a cohesive and compelling story.
- An Owner : Independent leader with the ability to dig into the details and craft a robust learning plan against key objectives and intended use of results. Able to think-critically about what is the right thing to do (versus what others might suggest or has been done before) and politely challenging our partners, when necessary, to make sure that we are asking the right questions and driving actionable results.
- Collaborative: Ability to build and maintain partnerships within insights, outside agencies, and among cross-functional partners across the organization.
- Flexible: Be flexible and creative to adjust/adapt to changing priorities and business challenges. Ability to thrive in ambiguity, while showing strong drive for results.
- Self-Starter: Ability to demonstrate a high degree of independence, resiliency, leadership/ownership, with limited oversight.
- Leading critical initiatives based on business goals, including consumer de-averaging, strategic brand renovations, BFY portfolio strategy, etc. by developing and executing comprehensive research plans.
- Guiding the strategic direction and positioning of renovation and value-engineering initiatives by delivering clear consumer insights, strategic guardrails/action-standards for success, etc.
- Leading yearly strategic grounding analyses for supporting categories—Spoonables (Mayo), Salad Dressing, and BBQ— in preparation for situational assessment/brand plans.
- Conducting bi-annual brand health assessments for the Kraft Enhancers portfolio and Primal Kitchen.
- Helping to develop research best practices for the organization.
- Working with research vendors to provide best-in-class research approaches for agility, speed and breakthrough insights.
- Advanced experience in a strategic insights/consumer research role within CPG
- Proficient in various market research techniques, including both qualitative and quantitative methods
- Experience working with both primary and secondary data sources
- Knowledge of syndicated research tools (e.g. Nielsen, Circana, etc.) as well as agile research tools, methodologies, and applications
- Understanding of marketing processes, business strategy, and brand renovation
- Strong analytical skills
- Strong sense of ownership and commitment to results
- Confidence to adapt to and lead changing priorities
- Strong storytelling skills and ability to influence all levels of an organization
- Ability to lead multiple projects simultaneously
- Excellent communication, organization, and presentation skills (written, oral, and across Microsoft Office Suite)
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Manager, Consumer Insights
2 weeks ago
The Kraft Heinz Company Chicago, United States Full timeDescription · Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits* and perks, including medical, dental and vision covera ...
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Manager, Consumer Insights
1 week ago
Kraft Heinz Company Chicago, United StatesJob Description · Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits* and perks, including medical, dental and vision co ...
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Manager, Consumer Insights
2 weeks ago
Kraft Heinz Company Chicago, United StatesManager, Consumer Insights - Meats page is loaded · Manager, Consumer Insights - Meats · Apply · locations · Chicago, IL · time type · Full time · posted on · Posted Yesterday · job requisition id · R-83178 · Job Description · Here at Kraft Heinz, we grow our people t ...
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Senior Manager Consumer Insights
2 weeks ago
Catena Solutions Chicago, United StatesSr. Strategic Insights Consultant · Temporary Consulting Opportunities · Goal: Act as a Business Partner for leadership, marketing and sales teams by leading research and data analysis to further understand consumers and shoppers, company brands, categories and competitors, and t ...
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Manager, Consumer Insights
2 weeks ago
The Kraft Heinz Company Chicago, United StatesReporting to the Senior Manager, Consumer Insights over Meats, the Consumer Insights Manager is a consumer insights and strategic business partner on the business. In this role, you will be responsible for helping to drive the voice of the consumer, Manager, Meat, Business Partne ...
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Senior Manager- Consumer Insights
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The Kraft Heinz Company Chicago, United StatesGeneral information · All posting locations: Chicago, Illinois, United States of America · Job Function: 05 - Marketing · Date Published: 29-Apr-2024 · Ref #: R-82064 · Description & Requirements · As the Senior Manager, Consumer Insights for the Real Food Snacks platform, you wi ...
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Sr. Manager, Consumer Insights
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Senior Manager- Consumer Insights
1 week ago
The Kraft Heinz Company Chicago, United StatesGeneral information · All posting locations: Chicago, Illinois, United States of America · Job Function: 05 - Marketing · Date Published: 29-Apr-2024 · Ref #: R-82064 · Description & Requirements · As the Senior Manager, Consumer Insights for the Real Food Snacks platform, you wi ...
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Senior Manager Consumer Insights
15 hours ago
Catena Solutions Chicago, United StatesSr. Strategic Insights Consultant · Temporary Consulting Opportunities · Goal: · Act as a Business Partner for leadership, marketing and sales teams by leading research and data analysis to further understand consumers and shoppers, company brands, categories and competitors, a ...
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Manager- Consumer Insights
2 weeks ago
Kraft Heinz Chicago, United States Full timeDescription & Requirements · Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits* and perks, including medical, dental and ...
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Associate Director- Consumer Insights
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Sr. Manager- Consumer Insights
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Kraft Heinz Chicago, United States Full timeDescription & Requirements · As the Senior Manager Consumer Insights- Kraft Enhancers & Primal Kitchen within the Taste Elevation platform, you will have the opportunity to directly impact and influence the future strategic direction of the iconic Kraft Enhancers portfolio (i.e., ...
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Sr. Manager- Consumer Insights
2 weeks ago
Kraft Heinz Chicago, United States Full timeDescription & Requirements · As the Senior Manager, Consumer Insights for the Real Food Snacks platform, you will have the opportunity to directly impact and influence the future strategic direction of the iconic and energetic Lunchables brand. In this role, you will help develop ...
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Sr. Manager- Consumer Insights
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The Kraft Heinz Company Chicago, United States Full timeDescription & Requirements · As the key strategic business partner and consumer insights lead for the Taste Elevation & Easy meals Made Better innovation platforms, you will have the opportunity to directly impact growth on iconic brands including Heinz, Kraft, Kraft Mac & Cheese ...
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Kraft Heinz Company Chicago, United StatesJob Description · The Consumer Insights Associate Director will be responsible for championing the consumer, and own all insights for the Kraft Heinz NotCo joint venture in the USA. This position is responsible for identifying, developing and integrating consumer insights throug ...
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The Kraft Heinz Company Chicago, United StatesGeneral information · All posting locations: Chicago, Illinois, United States of America · Job Function: 05 - Marketing · Date Published: 23-Apr-2024 · Ref #: R-75633 · Description & Requirements · The Consumer Insights Associate Director will be responsible for championing ...
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Manager Consumer Insights
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Land O' Frost Munster, United StatesCompany · At Land OFrost, our brands of lunchmeat and specialty sausage products are recognized as one of the nations best- selling and trusted brands. We have accomplished this through our incredible team of employees who are customer focused, motivated, achievers, developers, ...
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Uber Chicago, United States**About the Role** · The Consumer Insights Manager is a critical function in our AIM (Audience, Insights, and Measurement) team as this role delivers on our vision of providing end-to-end insights in all of our client engagements. This role will socialize and activate our suite o ...
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Senior Consumer Insights Researcher
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Elkay Downers Grove, United StatesSenior Consumer Insights ResearcherThe CompanyZurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. Were a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and provi ...
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Senior Consumer Insights Researcher
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Zurn Elkay Downers Grove, United StatesSenior Consumer Insights ResearcherThe Company · Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We're a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and ...
Sr. Manager, Consumer Insights - Chicago, United States - The Kraft Heinz Company
Description
Description
As the Senior Manager Consumer Insights- Kraft Enhancers & Primal Kitchen within the Taste Elevation platform, you will have the opportunity to directly impact and influence the future strategic direction of the iconic Kraft Enhancers portfolio (i.e., Salad Dressing, Mayo, BBQ) as well as accelerate the growth of an emerging, health and wellness brand, Primal Kitchen. In this role, you will help develop and implement the strategy on our brands by influencing key decisions across the base and strategy arm of the business, from consumer targeting and brand strategy/positioning to renovation and near-in innovation decisions (i.e., LTOs), to communication evaluation (and more).
As such, this role requires a person who can be:
Responsibilities within the team include:
Qualifications:
Location(s):
Chicago/Aon Center
Hybrid 3 days a week in office (Tues / Wed / Thurs), 2 days remote
Location(s)
Chicago/Aon Center
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