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Marketing Manager, Product - Levittown, United States - Kohler
Description
Marketing Manager, Product & New BusinessWork Mode:
Hybrid
Location:
Hybrid at Bristol, PA
Opportunity
The Robern Marketing Manager - Product & New Business is responsible for management of Robern new business products and services from creation of the new products & services, through their removal from the product line, in addition to strategic product partnerships:
Develop strategic plans and programs that drive luxury product innovation and overall business growth - identify and satisfy market potential, obtain the desired profit through strategy development, execution, and sales growth
Oversee product road map, forecasting, and commercialization
Partner with design, engineering, supply chain, channel marketing, sales, finance, and customer service
Contribute to customer satisfaction
Seeking candidates who thrive in a start-up environment and are looking for limitless career opportunities
Other competencies associated with primary function and scope of the role include:
Thinking holistically about Robern's business to drive growth & results
Establish partnerships that drive enhance luxury assortment/brand expansion
Work closely with the heads of Brand and Channel Marketing to develop launch plans
Work closely with engineering, industrial design, and operations to establish product & overall competency roadmaps
Serve as a marketing leader for Robern to develop, carry out and communicate management's strategies and goals throughout the business
Specific Responsibilities
Co-Lead the development and prioritization of the 5-year New Product Development strategy to ensure long-term luxury standing, differentiation & profitable sales growth
Determine global market potential by product and channel through research, analysis, customer feedback and product performance.
Manage the development of sales forecasts, market penetration, and recommend sales policies, budget estimates, and projected return on investments for all products.
Direct the creation of strategies and tactics to enter and win in unserved and underserved product categories to drive Robern to its strategic share goals.
Identify and proactively act on opportunities to improve processes within the marketing organization and business.
Manage product prices, terms of sale and discounts, recognizing our objectives and our competition.
Approve the manufacture and establish prices for modified products.
Develop a personal expertise on product categories and markets including a complete intelligence file on competitors' products, pricing, field activity, and channels of market distribution and end- user preferences.
Assist in preparing and coordinating special promotional programs to introduce new products to Sales and customers on a timely basis prior to their worldwide introduction.
Manage product manager to create comprehensive business strategies, sound project scope definitions and marketing analysis in all phases of product development.
Identify cost reduction opportunities to increase product margins.
Analyze performance of each product in terms of profitability, volume contribution to product line and its potential, and recommend, where applicable, product line extensions and discontinuations or more emphasis through marketing programs.
Assure the new product vitality for Robern overall remains at objective through proper use of obsolescence and life cycle management.
Requires a Bachelor's Degree in Marketing or related field; MBA in Management/Marketing preferred.
Minimum 15 years' marketing experience with progressively more responsibility and a track record of results.
Approximately 20% travel is required.
Applicants must be authorized to work in the US without requiring sponsorship now or in the future.
The salary range for this position is $138,350 - $177,900.
The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education, and the work location.
Available benefits include medical, dental, vision & 401k.Why Choose Kohler?
We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation.
With more than 30,000 bold leaders across the globe, we're driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.
About Us
It is Kohler's policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran.
If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact Kohler Co.
is an equal opportunity/affirmative action employer.#J-18808-Ljbffr
