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    Marketing Manager - Austin, United States - The Scalable Company

    The Scalable Company
    The Scalable Company Austin, United States

    1 week ago

    Default job background
    Description
    Marketing Manager / Remote / Marketing Team / Full-Time
    Are you a copywriting pro that can nail a hook and lead ?
    Are you driven by growth, growth, and oh
    Are you analytical and data-driven when you make decisions?
    Do you geek out on optimization and A/B testing?
    Do you obsess over metrics and addicted to pivots?
    Are you extremely curious & eager to learn everything you can about marketing?
    Are you excited by (and maybe even a little obsessed with) scaling your campaigns and funnels?
    If so, keep reading because we have an amazing opportunity for you...

    The Scalable Company is looking for a Marketing Manager to focus on the growth of our acquisition channels, swiftly launch new growth initiatives, and write some killer copy along the way.

    In order to do so, you will use all available marketing channels, A/B testing, data analytics, user feedback, prioritization, optimization, and automation.

    You'll be empowered by some of the top marketing minds in the world and have all the tactics and tools at your fingertips to succeed.

    In short, if you're a marketing-savvy trendsetter who has innovative ideas to drive rapid growth, we would like to meet you.

    P.S. This is not an opportunity for the faint of heart.

    We are a fun, witty, and sometimes sarcastic bunch who knows how to put our game face on and get results.

    P.P.S. If you aren't intimately familiar with the works of (at least) Schwartz, Ogilvy, and Kennedy, no need to apply.

    Who is the Scalable Company? We're a B2B Media/SaaS holding company that's building an ecosystem of tools and services any entrepreneur or business leader can "plug into" to grow their company.

    Our portfolio of media, software, and services brands include , , , and to name a few. You can read more HERE .

    Role Overview The role of the Marketing Manager is to assist in the planning, execution and optimization of our marketing efforts.

    Marketing Managers will work with the growth team, supporting teams (such as product and build), and vendors to launch campaigns on time and on budget.

    This role has its hands on every step of the customer journey from initial awareness, through front-end conversion, and even long-term ascension.

    On a day-to-day basis, you might find yourself doing all of the following:
    Working with the team to come up with big ideas and write direct response promos along with all the supporting copy (emails, order forms, upsells, ad copy, etc.)
    Managing promotions from start to finish, ensuring that every step meets the Scalable standards
    Stay up to date with what's happening in marketing and make suggestions for new tests and launches that will drive growth
    Work with our Head of Growth to both brainstorm new product ideas as well as strategically and tactically improve our existing offers & assets for performance and a more direct customer journey
    Set up A/B split tests and monitor performance with the specific goal to increase growth
    Work with our Build team to execute new projects in support of hitting unit sales targets
    Write online marketing campaigns in a fast paced, goal-oriented team-environment
    Analyze Google Analytics for traffic insights and missed opportunities
    Monitoring acquisition funnels and ensuring they align with key metrics such target CPA and month-over-month baselines


    In other words, to succeed in this role, you'll need to be able to do a little bit of everything, which, for the right person, should be a dream job.

    Compensation This role comes with a competitive salary, a metrics-driven bonus plan, and benefits as outlined below.
    Location and Start Date

    Our home base is Austin, TX, but our team works remotely.

    Please note, while we are a remote company, we are only able to employ individuals authorized to work in the United States.

    We are unable to sponsor employment at this time.
    This position will require some travel ~10% either to events or to Austin for planning meetings.
    You would start as soon as possible.

    Requirements


    Who you are:
    You laugh at people who dream of a traditional "9-to-5"
    You have 5+ years of experience in marketing or growth roles (ideally at fast-growing startups or other "scrappy" companies)
    You're a self-directed, detail-oriented, high-performer with an exceptional drive for success
    You are an expert with landing page builders like Leadpages, Elementor, and Unbounce (Bonus if you have experience with an end-to-end marketing tool like Clickfunnels, Kartra, or Infusionsoft/Keap)
    You love getting your hands dirty and writing some high-converting email, ad, or landing page copy
    You're a flexible & adaptable problem solver who is solution-oriented and driven by data
    You have experience using performance marketing or direct response to grow revenue or other relevant KPIs

    You are data-driven and comfortable with setting up tracking, digging into Google Analytics, or doing a VLOOKUP when needed in Excel.

    You are familiar with no-code tools like Zapier and geek out on automation to increase productivity
    You are a proactive, effective communicator, and have ample experience building and/or managing a marketing team
    You aren't afraid to fail and speak up (Some of our biggest breakthroughs come from our mistakes.)


    Who You Will Be Working With As the Marketing Manager, you'll be reporting to the Head of Marketing to define the marketing strategy, cadence and KPIs.

    You'll also be working with other teams like Product, Sales, and Customer Success.

    Why You Might Be Excited About Us


    Like us, you believe entrepreneurs make the world a better place, and you're excited about our mission to eradicate entrepreneurial imposter syndrome and help more small businesses succeed.

    Like us, you like the idea of working remotely and having more flexibility in your schedule.
    Like us, you enjoy driving new projects and making direct contributions to the company's success and mission.

    Like us, you crave the idea of "owning a number" and having objective proof of your value to the team.

    Like us, you enjoy having access to some of the smartest, most successful, (and even famous) entrepreneurs and business owners in the world.

    (At the end of the day, our mutant power is community-building, so you never know who's going to show up at our meetings and events.)

    Why You Might NOT Be Excited About Us


    We're fairly small (~60 people), so if you like more hierarchy and levels of management in a bigger company, this role isn't for you.

    We don't have it all figured out.

    As a bootstrapped, entrepreneurial-driven startup, there are many areas of the company where we're still "building the rocket on the way up." So, if you require a tested and proven playbook to perform every aspect of your job, then this probably isn't the place for you.

    We work really, really hard. Everyone on the team is extremely mission-driven, and works incredibly hard to achieve our "comfortably-uncomfortable" goals.

    While we DON'T believe in working weekends or pulling "all-nighters" as a normal course of business, if you want a cushy, 40-hour per week job, you probably won't like it here.

    We change our minds, pivot fast, and embrace change when change is needed. We aren't flakes, nor do we seek chaos for chaos' sake.

    But we WILL shift projects and priorities when presented with new data, so, again, if you need to work at a company that "has it all figured out," we're not the place for you.

    We don't micro-manage.

    This is not the kind of job where you show up and we tell you exactly what to do every day.

    We need people who can manage their own calendar and who aren't afraid to Google something if they don't know how to do it.

    In other words, if you need to know EXACTLY what you will be doing every hour of the day, week over week, we're probably not a good fit.

    Benefits

    Full-Time employees are eligible for health and welfare benefits.

    Competitive Salary:
    $100k+ OTE

    Health, Dental, + Vision Insurance
    HSA plan with Company Matching (for eligible HDHP enrollees)
    Company-Paid Telemedicine Plan
    Company-Paid Mental Wellness, Financial Wellness, + Legal Counseling services
    Company-Paid Life Insurance
    Unlimited PTO
    401K Plan with Company Matching
    Parental leave
    Work station bonus


    Additional benefits:
    DigitalMarketer product access + annual membership
    Emphasis on your learning and development
    Virtual team building, game nights, social hours
    Vibrant culture, community, and an excess of emojis...


    The Scalable Company provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.

    In addition to federal law requirements, The Scalable Company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

    This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

    #J-18808-Ljbffr
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