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Marketing Campaign Manager - Milwaukee, United States - Badger Meter
Description
Why Badger Meter?
Badger Meter is a leading global water technology company, with a mission to preserve and protect the world's most precious resource.
For more than 100 years, cities and businesses have utilized our innovative and trusted solutions to enhance operational efficiency and conserve water while making it more affordable, clean and resilient.
Just like every drop counts, at Badger Meter every employee counts because our contributions have a lasting impact on the worldWhat You Will Contribute:
The Global Marketing Communications – Smart Water team formalizes and implements integrated marketing communications campaigns and materials based on market initiatives which include: advertising, public relations, email, social media, sales collateral, video, trade shows and more.
The Marketing Campaign Manager is responsible for building customer interest and awareness for global business-to-business products and services by strategizing, building, deploying and tracking marketing campaigns and commercial programs.
Reporting to the Manager, Global Marketing Communications – Smart Water, this individual works collaboratively across the global marketing department to develop campaign plans/timelines, ensuring the successful implementation of marcomm tactics and reporting back to stakeholders with the results.
The right candidate is an experienced marketing communications professional who excels at project management and is comfortable with a metric/performance driven culture.
Job Duties :
Partner with Global Marketing, Product Marketing and Sales Management to consult on, strategize, develop and deploy innovative national/international marketing campaigns and commercial programs to achieve objectives
Fulfill marketing communications component of product releases/launches including delivering a brief/plan and managing the promotions, public relations, sales collateral, and other marketing tactics through completion
Write and manage the national/international trade show communications strategy
Project manage national/international trade shows, working closely with subject matter experts Content Manager, Digital Marketing, Brand Strategy and Trade Show Production teams
Prepare contracts (POs) and invoicing in support of programs
Work with both internal and external resources to deliver results and achieve project goals
Support the Manager, Global Marketing Communications – Smart Water in media analysis and placement, strategic marketing plans, campaign briefing and trade show analysis
Prioritize campaigns and commercial programs in a fast-paced environment, with multiple competing requests
10% travel required
Familiarity with business-to-business vertical marketing and marketing communications initiatives and strategy is essential.
The ability to strategize and build marketing campaigns and commercial programs from the ground up, while measuring effectiveness throughout the process is critical.
Qualifications5+ years of experience in leading and owning campaign or commercial marketing programs for a business-to-business environment. Previous experience working in a global environment preferred.
Bachelor's degree in marketing, business or communications-related field
Working experience in project management, email, content management and social media management tools
An Equal Opportunity/Affirmative Action Employer.
This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.
Applicants can learn more about their rights regarding equal opportunity in employment by viewing the federal "EEO is the Law" poster and the "EEO is the Law" poster supplement at#J-18808-Ljbffr