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Marketing Analyst II - Hamtramck, United States - Talent Software Services
Description
Role Description:
This role is focused on new growth opportunities for Electric Sales and Marketing. Candidate should have demonstrated experience and examples of business growth and/or evaluating new opportunities for growth.
Key responsibilities:
1) Market Analysis, Benchmarking, and residential/commercial business opportunity identification
a) Managing the new product development teams ideas, weekly input, and tracking progress for review in weekly team meetings and executive updates
b) Forecasting opportunities by revenue potential, margin impacts, customer acquisitions, and customer satisfaction (Financial modeling)
c) Developing benchmarking methodology for current products/services and new products/services with utilities and non-utility offerings
d) assess market data, identify opportunities, and contribute to strategic planning.
2) Marketing support
a) Identifying and developing go-to-market strategies for new products/services.
b) Develop clear communication plans for the marketing team to execute in accordance with the business plan.
3) Business case development
a) Follow all procedures and internal policies to coordinate product offerings cross functionally.
b) Identify and communicate with key stakeholders internally, externally, and across different levels.
4) General Duties
a) Collect and analyze data related to business operations -this includes financial reports, key performance indicators (KPIs), and other relevant metrics.
c) Identify key requirements for product development.
Qualifications:
Minimum:
Bachelor's degree in Business (or a business-related discipline), Economics, Marketing, Engineering, or a relevant curriculum & 5-plus years of relevant work experience.
Preferred: