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    Market Research Analyst - Detroit, United States - LanceSoft

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    Description
    Engagement Description - Senior Market Research Analyst
    • Primary Market Research team seeks senior analyst to support managers in project execution and reporting and to independently handle ad-hoc requests and projects.
    • The Senior Market Research Analyst will work in close collaboration with market research team and other functional areas to execute and deliver market research studies and insights that help drive strategic decisions.
    • Conduct or assist with projects as assigned by market research managers or director to manage day to day market research project duties.
    • Help design custom research studies, oversee project execution, conduct analysis, draft insightful presentations with actionable insights in a compelling narrative format.
    Requirements:
    • Handling project data collection and tabulation (procuring sample, responding to vendors, checking data, etc.)
    • Analyzing data using Excel, SPSS, online tools (Qualtrics/SurveyMonkey/etc.)
    • Populating reports with text and graphics
    • Responding to ad-hoc requests related to various projects/studies
    • Other projects as assigned
    • Required skills and experience:
    • 5-7 years of market research experience (supplier-side or client-side)
    • Experience with primary research methods and techniques: quantitative and qualitative
    • Experience with secondary research methods and techniques (e.g., online research)
    • Bachelors degree in market research, marketing, math, statistics, business or related field
    • Strong analytical background
    • Demonstrated ability to use PowerPoint, Word, Excel, SPSS
    • Adheres to timelines with exceptional organizational and time management skills


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