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SVP, Marketing - Santa Monica, United States - Marketing Deluxe
Description
It started with one ridiculously good idea - Create a different breed of BPO We at TaskUs understand that achieving growth for our partners requires a culture of constant motion; exploring new technologies, being ready to handle any challenge in a moment's notice, mastering consistency in an ever-changing world – that's what it takes to get there.
TaskUs is a provider of outsourced digital services and next-generation customer experience to fast-growing technology companies, helping its clients represent, protect and grow their brands.
Leveraging a cloud-based infrastructure, TaskUs serves clients in the fastest-growing sectors, including social media, e-commerce, gaming, streaming media, food delivery, ride-sharing, HiTech, FinTech, and HealthTech.
As of March 31, 2022, TaskUs had approximately 45,800 employees across twenty-three locations in 12 countries, including the United States, the Philippines, and India.
What TaskUs can offer:
TaskUs provides world-class benefit packages for all employees and competitive industry salaries. TaskUs further has renowned support departments in Total Rewards, Wellness, and Diversity that always support a
People First
Culture. We support professional development at every step of an employee's career within TaskUs. Come be a part of a
People First
company
What can you expect in a Senior Vice President of Marketing role with TaskUs:
You will be responsible for creating and implementing a marketing strategy that drives the TaskUs brand forward, creates inbound leads, converts prospects in our sales funnel and delivers content, optimizes digital channels, and manages marketing campaigns.
You will oversee events, PR and social media marketing initiatives that educate, influence, activate and monetize prospect and client engagement across all programs and segments.
Additionally, you will be responsible for all corporate branding, corporate marketing, corporate internal and external communication, and public relations to activate the TaskUs brand for the purposes of brand awareness and credibility for prospective clients and talent.
Responsibilities(including, but not limited to):
Marketing Department:
Manage all members of the Marketing Department, directly or indirectly based on organization chart, on an ongoing basis to ensure each team member is:
Autonomous – does not require a daily to-do list
Productive – is accomplishing specific goals outlined each quarter
Supported – by hosting weekly 1:1 meetings and actively providing and accepting constructive feedback
Administer Performance Improvement Plans (PIP) as needed.
Determine if and when additional department team members are needed.
Manage outside vendors including public relations and branding agencies.
Plan and administer the annual budget.
Create annual and quarterly department goals.
Determine benchmarks and metrics for success of marketing campaigns.
Market Positioning:
Stay abreast to industry trends, competitors, and technology.
Develop TaskUs' go-to-market strategy including market segmentation, market intelligence, target audience, buyer personas, value proposition, channel and marketing outlet strategies, and unique selling proposition.
Position TaskUs as a CX and BPO thought leader by overseeing the production of exceptional content weekly to be distributed on social media, blog, website, and marketing / sales materials.
Demand Generation:
Create focused account-based marketing campaigns.
Overhaul and continually modify company website that is clean, fresh, and revolutionary; is fully functional across all platforms and devices; and exemplifies TaskUs' expertise and value proposition.
Utilize target audience to direct sales enablement marketing campaigns and communications to drive inbound and outbound lead generation and sales funnel acceleration including but not limited to:Content – architect case studies, sell sheets, corporate decks, blog posts, white papers, videos, infographics, RFP support, by buyer type and stage in the funnel.
Digital advertising – search and display, remarketing, and video campaigns across Google, LinkedIn, Facebook, and Twitter.Website and SEO – Google Analytics and Google Webmaster tools to track website visitors, conversion funnels, channel performance, and SEO opportunities.
Email marketing – drip campaigns and newsletters.Social media – LinkedIn, Facebook, Twitter and Instagram.
Events – company hosted events and outside events to attend and sponsor.
Traditional media – print, billboards, radio, and podcast.
Analyst Inquiry Firms:
Maintain relationships with analyst inquiry firm, Gartner, and host formal Vendor Briefings.
Engage with key analysts through regularly scheduled inquiry calls.
Be the research and analyst liaison for all internal departments.
Advocate to be included in analyst research.
Public Relations:
Engage with a public relations agency to ensure TaskUs is positively positioned in the market. Key target publications include WSJ, Financial Times, Economist, and New York Times.
Facilitate weekly communications and supply PR firms with pitch ideas.
Maintain media relations, draft press releases, and approve all media copy.
Curate empirical evidence and primary research content.
Apply for industry awards and recognition.
Administer and market founders' podcast series.
Brand Marketing:
Develop a new TaskUs logo and roll out globally across all international sites and communication outlets.
Administer accompanying brand campaigns across traditional and digital outlets to elevate and amplify the TaskUs brand, credibility, and awareness.
Create brand standardization guide and localized brand champion network; ensure global adherence to brand standards with allowance for cultural influence.
Develop a cohesive TaskUs voice that is evident in all marketing material, internal corporate-wide communications, and all external facing content.
Global Recruitment andBrand Marketing:
Mentor existing global sites on recruitment and brand marketing efforts.
Direct recruitment and brand marketing strategy for new sites. Assist in hiring and training local talent to administer operations.
Approve large-scale, public recruitment marketing efforts while allowing for individual site autonomy.
Internal Corporate Communications:
Overhaul internal communications platforms and delivery methods to ensure global cohesion.
Develop founder- and executive-led communication across the entire organization.
Requirements:
10+ years content marketing experience.
10+ years branding and positioning experience.
10+ years in B2B marketing experience.
Ideal candidate will have:
Experience advocating for content strategy best practices, principles, and methodology
Experience in an agency or similar client services environment is preferred
Has worked at a startup before (plus)
Skills:
Excellent written and verbal communication skills, including the ability to produce compelling direct mail copy, sales materials marketing collateral
Engaging business writer who can communicate complicated topics in a simple, thought-provoking manner
Strategic thinker – ability to make data-driven business decisions
Strong relationship management, organizational and project management skills
Experience working with Adobe creative suite
Comfortable thinking on your feet and working through ambiguity
An eye for design – able to quickly spec out and wireframe throw website redesigns, presentations & more
Quick learner – must be eager to independently learn about the latest technologies, solutions and platforms
A passion for technology
Education / Certifications:
Bachelor's degree in Journalism, Public Relations, Marketing / Business or related communications field. Master's Degree in Business Administration preferred.
EEO:
TaskUs is proud to be an equal opportunity workplace and is an affirmative action employer. We celebrate and support diversity; we are committed to creating an inclusive environment for all employees.
TaskUs people first culture thrives on it for the benefit of our employees, our clients, our services, and our community.
DEI:
In TaskUs we believe that innovation and higher performance are brought by people from all walks of life. We welcome applicants of different backgrounds, demographics, and circumstances. Inclusive and equitable practices are our responsibility as a business. TaskUs is committed to providing equal access to opportunities. If you need reasonable accommodations in any part of the hiring process, please let us know.
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