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    SVP, Marketing Sciences - Los Angeles, CA, United States - RAPP

    RAPP
    RAPP Los Angeles, CA, United States

    3 weeks ago

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    Description

    RAPP Los Angeles is looking for a SVP, Marketing Sciences to join our award-winning Marketing Sciences team.

    WHO WE ARE:

    We think too much marketing isn't us. It's mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It's one size fits all and it's dull.

    When it comes to individuals, we're fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.

    We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency's vision. And most importantly we value every individual's well-being.

    We are Fiercely Individual.

    HOW WE DO IT:

    At RAPP we are fiercely focused on the individual and how we can create value from every individual's experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.

    Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.

    RAPP is an integral part of Omnicom's Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.

    YOUR ROLE:

    As the SVP, Marketing Sciences, your role will be to attract, nurture and retain best in class talent; build and manage a team of data strategists, data analysts and experience analysts capable of meeting the needs of the agency and clients. You will define data, decisioning and measurement strategies to optimize multi-touch point marketing programs across all forms of media (digital, social, direct, etc.) You will establish and instill the standards, methods and best practices that enable the Marketing Sciences team to consistently provide best-in-class measurement plans, meaningful analysis and relevant analytical deliverables. You will promote and enable data-driven decision-making across all RAPP clients. You will serve as a member of the Los Angeles executive leadership team, guiding office-level decision-making around resources, culture and clients, and as a member of the global Smart Data leadership network, ensuring the consistency and quality of analytical deliverables. You will represent RAPP as a thought leader internally and externally.

    YOUR RESPONSIBILITIES:

    • Identify, scope, propose and direct the appropriate application of analytical services across all RAPP clients.
    • Design and recommend appropriate analytic methodology and approaches.
    • Provide managerial leadership to experience analysts, data analysts and data strategists to enable and guide them.
    • Use quantitative data to assess and reveal customer profiles, customer segments and customer behaviors to inform business and marketing decision-making and strategy.
    • Inform business rules development for dynamic communications strategies through effective correlation of customer segmentation, behavioral patterns and trigger events.
    • Establish meaningful KPIs, define learning agendas and establish thorough measurement, data and attribution (MDA) plans for every RAPP client.
    • Provide meaningful reporting, effectively analyze outcomes and translate into actionable insights and recommendations.
    • Author POVs and other IP covering recent trends and developments in marketing analytics and data science.
    • Codify best practices, package case studies, share methods and define new standards in collaboration with the global network team.
    • Actively participate in new business pitches including team leadership, content creation and in-room presentation.

    REQUIRED SKILLS:

    • Bachelor's degree in Math, Finance, Marketing, Social Science, Computer Science or other related degree.
    • Master's or Ph.D. degree preferred.
    • 15+ years marketing analytics experience, at least 3 years with Advertising/Marketing agency.
    • Extensive working background in digital analytics (site analytics, social, EM, online, etc.)
    • Extensive knowledge of database marketing principles and database structure.
    • Working knowledge of statistical analysis, marketing mathematical rigor, test and learn plans and ROI.
    • Extensive knowledge of direct marketing principles and best in class methodologies.
    • Working knowledge of digital measurement technology (tagging, web services, digital tools, etc.)
    • Working knowledge of social/digital listening tools.
    • Understanding of emerging research methodology and technology.
    • Proven analytical skills.
    • Strong communication and presentation skills.
    • Strong management skills and a proven track record of talent development.

    Our hybrid work model:

    RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

    RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit . A reasonable estimate of the salary for this role, at the time of posting, is $225,000 - $275,000. This range is specific to Los Angeles and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

    "As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."

    NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

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