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Analyst, Marketing Science - Burbank, United States - Omnicom Media Group
Description
OverviewOMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+ and Disney's multiple television networks.
At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry's most iconic brands.
Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th
Century, and Searchlight banners.
We are also proud to be Disney's Agency of Record for their premier television networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX.
We live movies and TV. If you do too, see below for an opportunity to join our team.Qualifications
We encourage you to apply if the below describes your experience and talents:
Bachelor's degree
1+ years of experience within either Market, Consumer, Social Science, Media, or Advertising Analytics industries
Experience with brand lift studies in major digital platforms like Meta and Google
Experience in SAS, SPSS, R or other advanced analytics software packages
Experience/familiarity in ad-serving and web analytics tools (Google Campaign Manager, Innovid, Google AdWords, Facebook Business Manager, Twitter Analytics, MOAT, Google Analytics, Omniture, etc.)
Experience/familiarity with concepts of database design and SQL
Proficiency with Microsoft Excel and PowerPoint (Microsoft Access is a plus)
Familiarity with web technologies including HTML and Javascript
A strong desire to learn and passion for both digital marketing and analytics
Experience with and the ability to troubleshoot large data sets
Excellent communication skills both written and verbal
Ability to be agile and adaptable within a quick turnaround business environment
Demonstrated proactive approach to problem solving and critical thinking
Excellent ability to convey complex ideas clearly and concisely to multiple audiences
Ability to work well with others and work in cross functional teams
Responsibilities
For the Analyst, Marketing Science, OMG23 is seeking candidates with 1+ years of experience in a quantitative data driven field.
analyzing lifts to brand sentiment and favorability.
As an Analyst on OMG23's Marketing Science team, you will be tasked with transforming vast data sets into compelling and actionable insights.
You will have the opportunity to work directly with clients and vendors to implement the resulting strategies alongside a team of media planners and strategists.
Responsibilities include:
Analyze lifts to brand sentiment and favorability.
Analyze research data using statistical techniques, data visualization tools, and qualitative analysis methods.
Identify patterns, trends, and insights from data to inform marketing strategy and decision-making.
Monitor industry trends, competitive landscape, and market dynamics to identify opportunities and threats.
Conduct detailed analyses and produce reports and presentations summarizing the findings of the analyses.
Analyze trends and solve underlying issues within the business. You'll be responsible for solving problems; diagnosing issues in a data-driven manner, identifying the root cause and implementing solutions
Working closely with publishers to establish KPIs and develop benchmarks across campaigns
This is a hybrid role based in Burbank, CA.
Compensation Range:
$40,000 - $75,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time.
For this role, Benefits include:
health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.
OMG23 is An Equal Opportunity/Affirmative Action Employer.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
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