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    Director, Marketing Science - Los Angeles, CA, United States - Optimum Media Direction

    Optimum Media Direction
    Optimum Media Direction Los Angeles, CA, United States

    3 weeks ago

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    Description
    OverviewDirector, Marketing Science Our industry is in the middle of a radical transformation. Regulation and technology vendors are transforming the way marketers can use data to power their media investments.

    Our Marketing Sciences team is at the forefront of this transformation and focuses on extracting growth for our clients through the use of data-driven marketing.

    The breadth of skills required to lead this transformation is important:

    our leaders know how to use data:to inform audience strategies in support of the planning team,to extract insights on how to optimize campaigns and apply past learnings to support the investment strategy,to measure business outcomes driven by our marketing efforts,to understand drivers for business growth to support our clients marketing decisions.

    The Marketing Sciences team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients business goals.

    ResponsibilitiesWe are looking for a Director, Business Analytics who will be in charge of delivering post-campaign learnings showing the impact of our audience-first strategies, as well as in-flight recommendations on optimization.

    The role of the Business Analyst is to capture learnings that will inform audience and investment optimizations. Collaboration with other teams across Strategy, Planning, Investment and Measurement is key to deliver in this role.


    Responsibilities:


    Define the Measurement Framework on your account by identifying key metrics to measure media and business performanceLead the learning agenda, from ideation to executionExtract and structure data from all relevant sources to create impactful and actionable insights for your clientBuild presentations that demonstrate superior ability to tell a story from the data and extract valuable and actionable insights to drive optimizations to client marketing investmentsProvide optimization recommendations to clientsIdentify measurement gaps (due to privacy changes, due to new metrics, etc) and develop recommendations to address these gapsRequired SkillsThorough understanding of media measurement (e.g., impression, CPM, CPA, GRP, CPV etc.), business measurement (LTV, ROI, Effectiveness, etc.)

    ,Strong familiarity with statistical/data mining concepts and methodsExperience working with measurement partners for brand lift, sales lift, MMM and MTAExperience with digital platforms (Google Campaign Manager, verification partners, DSPs, Google Analytics)

    Solutions oriented:
    analytic skills, critical thinking and problem-solving skills to drive issues to resolution.

    Proven leadership ability and strong, impactful client relationship experienceStellar communication and presentation skills:
    we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programsGreat collaboration skillsComfortable working in ambiguous situationsPassionate about driving change by adopting emerging technologies in the advertising spaceEducation and ExperienceA university degree in Marketing, Economics, Business Analytics, Computer Science or related and 8+ years of experience in advertising, marketing or consultingKnowledge of agency-side media campaign planning and activation

    Qualifications Compensation Range:
    $90,000 - $215,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time.


    For this role, Benefits include:

    health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.

    OMD is An Equal Opportunity/Affirmative Action Employer.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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