- Design channel programs that enhance demand creation through third-party channels, aligning with the company's strategic focus segments.
- Develop and oversee incentive programs for distributors at both corporate and field levels, ensuring accountability and effectiveness in driving demand.
- Collaborate closely with global marketing, applications marketing, and regional channel management teams to ensure seamless execution of channel campaigns.
- Engage directly with distributors to maximize mindshare and the success of marketing campaigns.
- Manage the Channel Sales Planning Calendar, including the process of setting annual demand creation targets.
- Create and refine a methodology for partner rankings, utilizing scorecard results and other defined criteria.
- Oversee the management and continuous improvement of the distributor scorecard system.
- Act as the main contact for commercial inquiries from field channel management teams, serving as a key interface between regional sales and cross-functional internal teams.
- Support the Senior Director of Global Channel Sales (SDGCS) in the development and updating of policies and procedures related to channel management.
- Consolidate and analyze market information, working with regional teams and SDGCS to provide regular updates on channel sales and market trends.
- Bachelor's degree in Business, Marketing, or a related field; Master's degree preferred.
- Minimum of 7 years of experience in channel sales, channel program development and management, or business development preferably within the semi-conductor industry
- Demonstrated success in developing demand creation programs and managing distributor incentive programs.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication and interpersonal skills, with a proven ability to work effectively with cross-functional teams.
- Strong leadership and resolution-making abilities
- Proficiency in CRM software, data analysis tools, and Microsoft Office Suite
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Channel Programs and Development Manager - Manchester, United States - Allegro MicroSystems
Description
The Allegro team is passionate about providing intelligent solutions that move the world toward a safer and more sustainable future. With more than 30 years of experience developing advanced semiconductor technology, innovation with purpose touches every aspect of our business. From customer engagement and employee recognition to technology advancement and serving the local communities in which we maintain offices, innovation consistently drives our mission and definition of success.
As part of our innovation, we recognize that our team members are unique and that our work locations must be adaptable. At Allegro we flex. is our approach to hybrid work that empowers managers and their team members to decide where and when work will be done. Ask what can mean for you.
SUMMARY
The Channel Programs and Development Manager will be responsible for the development, implementation, and management of channel programs designed to drive sales growth, exceed revenue targets, and expand market share. This role involves working closely with channel partners, including distributors and resellers, and internal cross-functional teams, to ensure alignment with company goals and to foster mutually beneficial relationships.
WHAT YOU'LL DO
At Allegro, we are committed to providing a harassment-free environment of mutual respect to fuel innovation through inclusive thought collaboration. Allegro is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, parental status, or any other basis covered by appropriate law. Allegro makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Eligible applicants must reside in a state where Allegro currently has an office location: This includes New Hampshire, Massachusetts, Texas, Oregon, and Michigan. Certain positions (such as field sales roles) may be exempt from this requirement.