- Pursue a clear understanding of assigned client's business and brand objectives
- Maintain outstanding, accountable client communications and relationships via phone contact, written correspondence and face to face meetings
- Develop and communicate marketing strategies/plans and creative platforms for assigned clients through effective presentations and proposals
- Occasionally, participate in business development process by proposing marketing solutions for new business acquisition
- Manage program execution, budgets, timelines, client communications, vendor relationships and reporting responsibilities for assigned clients
- Understand and monitor financial aspects of all assigned clients. Assist with program budgeting, negotiate costs for services, track program costs against operating budget, prepare and submit invoices and assist with client billing
- Develop and implement a program metrics plan that measures effectiveness and communicates value to clients
- Coordinate with upper management and/or Business Management department to maintain client contracts, proper insurance coverage and certificates, and personnel documentation on assigned programs
- Manage and mentor assigned staff by providing clear expectations and goals, monitoring performance, providing feedback (both formal and ongoing) and coaching. Identify and coordinate opportunities for staff to increase skills, knowledge and abilities
- Research and identify key cross-promotional opportunities, such as digital elements, to enhance results and value of client programs
- Maintain and grow agency's profitability through seeking out optimal revenue-generating and cost-cutting areas within existing client programs as well as being consistently observant for new client opportunities
- Assist upper management in forecasting account development and day-to-day management of program execution
- Travel as necessary to various markets for the purpose of planning, implementing and trouble-shooting non-local programs
- Bachelor's Degree or higher in Marketing, Business Administration, or related field
- Extensive Project Management experience
- 3+ years' experience in brand management and/or experiential or integrated marketing
- 1-2 years' experience managing staff
- Pervious work/knowledge in Adult Beverage industry preferred
- Operational understanding of how to execute activations
- High proficiency with Microsoft Suite Applications, including: Outlook, Word, Excel, and PowerPoint
- Excellent communication skills, written, verbal and visual
- Flexibility, versatility, and willingness to take on a wide range of responsibilities
- Extremely detail oriented
- Must have a flexible work schedule
- Ability to travel throughout year
- Must reside in the Southern California area
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Account Executive - San Francisco, United States - EVENTLINK GROUP
Description
Job DetailsJob Location
Southern California - Southern California, CA
Position Type
Full Time
Education Level
4 Year Degree
Salary Range
$60, $70,000.00
Travel Percentage
Up to 25%
Job Shift
Day
Description
The Account Executive's main focus is to supervise the day-to-day execution of EventLink's clients' campaigns. The Account Executive is tasked with designing, budgeting and supervising campaigns which meet client objectives and expand company's portfolio. The Account Executive also develops and grows client relationships with an emphasis on increasing revenue and profitability from existing clients. This role will be primarily focused on Adult Beverage clients.
Responsibilities:
Education: