Associate Account Executive - San Francisco, United States - Disney Advertising

Disney Advertising

Verified Company

San Francisco, United States

4 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

The Associate Account Executive within the Programmatic Team will be focused on leading the execution and analysis of mid-market revenue across the Disney portfolio, which includes: ABC, ABC Owned Television Stations, ABC News, Disney+, ESPN, Freeform, FX, Hulu, and Nat Geo for their defined region.

Job Summary:

This position will act as the day-to-day point of contact for the implementation of programmatic buys with a focus on mid-market agencies & industry verticals, as well as serve as the main point of contact for the Disney Advertising Sales teams for the stewardship of deals.

In addition, this position will be focused on analyzing data from various sources to drive strategy for programmatic revenue on a weekly, monthly, and annual basis.

Through partnership with Sales and our clients, this position will be responsible for providing the following services below.

Responsibilities and Duties of the Role:

Programmatic strategy by account and category based on analysis from daily, weekly, and annual trends
Prospect, identify, and qualify new clients across Disney's various portfolios as well as look at trend data from various sources (i.e. GAM, Magnite, eMarketer, etc.) to develop actionable strategies to increase revenue as
Work with DAS Sales & Marketing to integrate addressable & programmatic offering into packages that align with client objectives
Ownership of all reporting capabilities to track revenue, generate sales leads and act as a consultant for the DAS sales team in assigned region
Work closely with programmatic technology partners (internal/external) to manage and troubleshoot day to day business needs
Work with Ad Platform Operations teams to provide guidance in the creation, implementation, and servicing of Private Marketplace deals with sales team to drive programmatic revenue

Required Education, Experience/Skills/Training:

4+ years of experience in digital and/or programmatic media.

Minimum & Preferred

Proven strategic thinker with the ability to analyze data and translate it into specific and measurable tactics, actions, and outcomes.
Problem solver with the ability to collaborate and work across functions.
Understanding of how our clients set priorities and performance goals, and how we can align our product portfolio to best fulfill those needs
Knowledge of how programmatic/digital media is bought and sold, including fluency in ad tech
Excellent written, verbal, and interpersonal communication skills
Ability to multitask, make decisions, and manage at entrepreneurial speed

DisneyAdvertising