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Director of Web and Digital Strategy - West Hartford, United States - University of Hartford
Description
Position DetailsPosition Information
Position Title
Director of Web and Digital Strategy
FLSA Classification
EX
Reports to
Assistant VP, Marketing and Communication
Salary Range
E
Weeks Per Year
52
Work Week
40 hours (minimum)
Position Summary
Assumes responsibility of directing and managing the University of Hartford's digital footprint and overall website presence.
Manages the ongoing maintenance and functionality of including, but not limited to, integration, implementation, and performance of websites and applications in an effort to provide a high-quality digital user experience for internal and external constituents in support of strategic institutional marketing goals.
Facilitates collaborations with internal and external partners to execute data-based analysis and reporting for web marketing solutions.Analyzes web analytics to identify opportunities to enhance digital performance, new growth opportunities, optimize digital marketing campaigns and search engine optimization.
Performs all duties in full support of the University's mission, understanding that the positive and effective execution of these duties are instrumental to the education of the University's students.
Job DutiesThis job description of the job is for identification and administrative purposes only.
It is not intended to be a complete statement of all duties, which may be assigned by the supervisor according to varying needs.
Description of Key Responsibility
Leads the web and digital team through the management and execution of day-to-day website strategy, including enhancements, maintenance, information architecture, user experience, and technology needs for Manages website front-end and back-end development and implementation of new and ongoing web projects through Cascade CMS and external web partners.
Description of Key Responsibility
Strategizes with the web/digital team and AVP on the continuous improvement of website content, features, messaging and visual enhancements, particularly for digital marketing campaigns that support undergraduate and graduate enrollment goals.
Description of Key Responsibility
Oversees the creation, execution and analysis of web analytic reports through Google applications, incorporating all communication channels including, but not limited to, email, text messaging, and online forms.
Manages SEO efforts with third party partners in an effort to ensure best practices for SEO to improve the user experience and search results for all audiences.
Collaborates effectively with external and internal partners to ensure compliance with website guidelines, server maintenance, hardware and software updates, and overall health ofDescription of Key Responsibility
Serves as the lead liaison with Information Technology Services (ITS) to identify solutions for practical issues and support problem resolution.
Description of Key Responsibility
Manages and integrates third-party platforms in relation to the University's website including, but not limited to, YouTube, Juicer, Site Improve, Acalog, 25Live, Slate CRM, and Clive.
Serves on University committees as necessary and/or appropriate.
Performs other related duties as assigned.
Posting Detail Information
Posting Number
PS957P
Working Conditions
Normal office situation. Requires travel, including overnight stays.
Education
Bachelor's Degree required.
Physical Effort
Typically sitting at a desk or table.
Special Skills
The ability to work effectively with diverse groups.
Desired Start Date
Position End Date (if temporary)
Close Date
Open Until Filled
Yes
Special Instructions Summary
Quick Link for Internal Postings
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