- Develop Annual Marketing Plan and 12-Month Action Plan (Period by Period) on how to maximize revenue and sales based on current marketing trends.
- Partner with Local Community Groups, Tour Operators, Area Hotels, Destination Companies, Convention & Visitor Bureaus/Associations, Meeting Planners and other relevant groups through outside sales strategies to generate banquet, tour and travel, and catering sales.
- Maintain regular contact on a regular basis with area Hotels' Guest Services personnel.
- Maintain regular contact with Area Hotels and Convention Centers' Sales and Convention Services Departments through presentations and cold calls in order to obtain referrals and promote current programs.
- Establish and maintain contact with local Convention & Visitors Bureaus (CVB) in order to obtain group leads and referrals.
- Participate in professional organizations and associations events based on membership needs determined for your Unit in order to network and promote the restaurant.
- Report to General Manager and Corporate Sales Team on your weekly activities and sales goals.
- Collaborate with Corporate Sales Team by creating awareness of upcoming and current promotions with the above mentioned groups, Hotels and other appropriate groups.
- Any offers in advertising require Marketing Request Form for approval from Corporate Sales Team for brand consistency and tracking purposes.
- Establish/maintain relations with receptive operators and tour operators. Develop FIT programs and group contracts.
- Conduct site inspections for Destination Management Companies and Meeting Planners. Provide restaurant/product information as requested and prompt follow-up.
- Conduct Familiarization (FAM) Tours for contracted Tour Operators at the request of or with the prior approval of the Corporate Sales Team.
- Regularly conduct marketing plans accordingly.
- Manage National Accounts assigned by the Corporate Sales Team by conducting sales presentations, visits, follow-up calls, Familiarization Tours, and maintaining regular communication with the Corporate Sales Team Member responsible for the account.
- Work closely with General Manager to measure local market impact and exposure versus related expenditures of current programs and promotions.
- Implement promotions and programs with local groups based on your city's trends (i.e. schools, colleges, athletic leagues, teams, local businesses, etc.) in order to solicit group bookings and/or increase foot traffic to the restaurant.
- Excellent written communication, verbal communication and organizational skills.
- Ability to travel in-area to generate sales more than 50% of the workweek with reliable and presentable transportation.
- Ability to work extended hours including nights and weekends.
- Ability to conduct site inspections.
- Public speaking experience a plus.
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Buca di Beppo Sales Manager - Palo Alto, United States - Earl Enterprises
Description
:At Buca di Beppo, we consider our employees, Family, and we are looking to expand our family with only the most sincere and enthusiastic family members.
The quality and integrity of the Buca family is the catalyst for commitment to the service of guests.Buca di Beppo is one of the most vibrant restaurant companies in the country, with the vision to be the first choice for Celebratory Dining.
The Buca Mission is to provide every guest with an over the top celebratory experience by delivering vibrant Italian food in an eclectic vintage setting.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.With locations from New York City to Honolulu, Buca di Beppo restaurants embody the Italian traditions of food, friendship and hospitality.
Dishes enjoyed for generations in villages throughout Italy inspire the menu, which features both Northern and Southern Italian favorites.While the food has pleased millions of palates from coast-to-coast, Buca di Beppo is equally famous for its quirky décor and upbeat atmosphere.
For more information:
visit http:
//www
bucadibeppocomRequirements:
Sales and Promotion ResponsibilitiesWork with Corporate Sales Team along with the General Manager to create promotions to drive business for the Unit;
Tourism/Hospitality industry media and publications, area competitor's product and prices, and city/state visitor statistics and market trends.
Education:
Associate's Degree (two year college or technical school) preferred
Experience:
Two (2) to four (4) years related experience. Minimum three years in the Hospitality/Restaurant industry with management experience in catering and sales.
Computer Skills:
Experience with Microsoft Outlook, Excel and Word. Knowledge of Delphi FDC system preferred.
