-
Marketing Director
1 week ago
Gates Hudson Fairfax, United StatesJob Description · Job Description · Overview · Seeking a visionary Multifamily Marketing Director to lead our dynamic team in crafting compelling campaigns and transforming living spaces into thriving communities. You will work with a small, in-house marketing team that is push ...
-
Marketing Director
1 week ago
ITC Federal, Inc Fairfax, United StatesMarketing Director · Location · US-VA-Fairfax · ID · Remote · Yes · Overview · POSITION INFORMATION : Full-Time Position · LOCATION: · Remote; candidates local to Farifax, VA may be asked to come onsite occasionally to support large branding/event initiatives · BENEFITS: ...
-
Marketing Director
1 week ago
ITC Federal, Inc. Fairfax, United StatesOverview: · POSITION TITLE: Marketing Director · LOCATION: Remote; candidates local to Farifax, VA may be asked to come onsite occasionally to support large branding/event initiatives · BENEFITS: Health, Dental and Vision, 401(k), Paid Federal Holidays, PTO, Education Reimburs ...
-
Marketing Director
1 week ago
LobbyMatic Falls Church, United StatesAbout LobbyMatic: · LobbyMatic is a hypergrowth startup based in Tysons Corner, VA that produces an AI automation software for government relations professionals. Our cutting-edge technology is designed to simplify processes and improve efficiency for our clients. We are looking ...
-
Director of Integrated Marketing + Digital
1 week ago
Crescent Services Fairfax, United StatesWe are seeking someone passionate about hotel marketing who can see opportunities everywhere. This person can focus on driving revenues and innovation and adapt and modify their plans as market conditions change. · Does this sound like you? · At Crescent Hotels & Resorts, we ar ...
-
Marketing and Admissions Director
1 week ago
Genesis Healthcare, Inc. Fredericksburg, United StatesGenesis is one of the nations' leading provider of healthcare services from short-term to long-term care and a wide variety of living options and professional clinical services. We are changing how care is delivered by bringing together people like y Director, Marketing, Admissio ...
-
Chapters Health System Falls Church, VA, United StatesIt's inspiring to work with a company where people truly BELIEVE in what they're doing · When you become part of the Chapters Health Team, you'll realize it's more than a job. It's a mission. We're committed to providing outstanding patient care and a high level of customer servi ...
-
Program Manager, Graduate Medical Affairs
4 days ago
SOCIETY OF INTERVENTIONAL RADIOLOGY Fairfax, United StatesJob Description · Description: · About SIR: · The Society of Interventional Radiology (SIR) is a thriving professional medical society dedicated to optimizing patient care and improving lives through minimally invasive, image-guided treatments. Located in Fairfax, Virginia, SIR r ...
-
Director Search Engine Optimization
4 days ago
ESB Advertising Falls Church, United StatesCompany Description · ESB Advertising is a data-driven media buying agency that combines media buying and creative services to help companies increase brand awareness, generate leads, and boost revenue. Our team includes certified digital marketers, seasoned media buyers, and Emm ...
-
Business Development Director
1 week ago
Nationwide IT Services Fairfax, United StatesBusiness Development Director · Location: · HQ - Fairfax, VA · Hybrid Remote · - 3 days onsite per week · Nationwide IT Services is seeking a Business Development Director to join our team. The Business Development Director will oversee all activities of the Business Develop ...
-
Business Development Director
1 week ago
Nationwide IT Services Fairfax, United StatesBusiness Development Director · Location: HQ - Fairfax, VA · Hybrid Remote - 3 days onsite per week · Nationwide IT Services is seeking a Business Development Director to join our team. The Business Development Director will oversee all activities of the Business Development Life ...
-
Marketing Assistant
2 weeks ago
Virginia Jobs Fairfax, United StatesTitle: Marketing Assistant · State Role Title: PR & Mktg Spec II · Hiring Range: $20.00 per hour · Pay Band: 3 · Agency: Gunston Hall · Location:Gunston Hall · Agency Website: · Recruitment Type: General Public - G · Job Duties · The Marketing Assistant will assist the Marketing ...
-
latitude Fairfax, United StatesDirector of Federal Civilian Business Development- DHS Experience (Hybrid) · We are seeking a highly motivated and experienced Director of Federal Civilian Business Development with current or past Department of Homeland Security (DHS) experience to join our team. The ideal cand ...
-
Chief Financial Officer
1 week ago
Pinnacle Search Partners LLC Falls Church, United StatesOur lower-middle market, PE-backed industrial/commercial services client is seeking a Chief Financial Officer; the candidate will be responsible for providing financial and managerial leadership for all aspects of the Company. Reports to the President. · Must be local or willing ...
-
Sales & Marketing Operations Coordinator
1 day ago
Tax Analysts Falls Church, United StatesTax Analysts, publisher of Tax Notes, is the leading global publisher and essential source of news and analysis for over 150,000 tax professionals, with correspondents in more than 125 countries, and close to 200 local talented professionals. Our Culture and Values encompass tran ...
-
Sr. Manager, Exposition Marketing
1 week ago
AVIXA Fairfax, United StatesJob Title: Sr. Manager, Exposition Marketing · Department: Exposition and Event Services · Reports To: Sr. Director, Exposition Marketing · FLSA Status: Exempt · Level: Manager · Location: Fairfax, VA or Remote · Alt Work Eligibility: CWW-Y, Telework-Y, Remote-Y · Startin ...
-
External Communications Director
5 days ago
George Mason University Fairfax, United States· External Communications Director · Fairfax, VA · Classified Staff · Opening on: Mar · Department: Communications and Marketing · Classification: Public Relations & Mktg Spec 3 · Job Category: Classified Staff · Job Type: Full-Time · Work Schedule: Full-time (1.0 FTE, 4 ...
-
Nursing Home Administrator
2 weeks ago
LCS Fairfax, United StatesJob DescriptionLCS is seeking an experienced hospitality focused Nursing Home Administrator in the senior housing industry. The Nursing Home Administrator at The Virginian is responsible for assisting the Executive Director in the overall administration of the community. S/he sup ...
-
Content Manager/Specialist
2 weeks ago
Visualis Media Falls Church, United StatesWho We Want · We are seeking a Content Manager/Specialist who excels at creating, curating, and managing high-quality content across multiple digital platforms. This role requires someone with a deep understanding of content strategy, SEO, and digital marketing, capable of drivin ...
-
Director of Price to Win
1 week ago
RPMGlobal Fairfax, United StatesThe Director of Price to Win/Competitive Intelligence (PTW/CI) serves as a key member of Axiologic's Growth Team to develop pricing analyses as part of capture strategies. Leads PTW efforts for capture efforts, researching and analyzing competitor pricing and market factors to de ...
Marketing Director - Fairfax, United States - GATES HUDSON & ASSOCIATES
Description
Overview:
Seeking a visionary Multifamily Marketing Director to lead our dynamic team in crafting compelling campaigns and transforming living spaces into thriving communities. You will work with a small, in-house marketing team that is pushing hard to innovate in the multifamily commercial real estate (CRE) marketing space. Our goal is to implement efficient marketing programs that maximize lead generation efforts and minimize the expense for our clients while simultaneously making our sales and leasing teams jobs easier. We use best-in-class technology to modernize, automate, and streamline our marketing and business practices.
We are a close-knit team with a leader who is more coach than boss. If you thrive in a team atmosphere where nicknames and group lunches are the norm, you may be the person we are looking for. The ideal candidate is a seasoned marketing professional with CRE experience preferably in the multifamily industry. Above all else, we are looking for someone who is a great communicator (writing and verbal skills), a skilled strategist, and a strong leader.
The Marketing Director will develop and execute marketing strategies to support the success of our growing 23,000-unit Mid-Atlantic multifamily real estate portfolio, including lease-up, stabilized, value-add, and affordable apartment communities. The Marketing Director will focus their efforts on Gates Hudsons portfolio of properties in the Washington D.C., Maryland, and Northern Virginia region.
Responsibilities:Responsibilities:
Develop and implement comprehensive marketing strategies to drive leasing and resident retention for multifamily properties
Conduct market research and analysis to identify trends, competitive landscape, and target audience preferences
Manage and enhance the brand image of the multifamily properties to differentiate them in the market
Develop branding guidelines and ensure consistency across all marketing materials
Oversee digital marketing initiatives, including website management, online advertising, social media campaigns, and email marketing
Utilize digital analytics to measure the effectiveness of online marketing efforts and adjust strategies for continuous improvement
Track and analyze marketing performance metrics, providing regular reports to clients and senior management
Plan and execute traditional marketing campaigns, including print media, direct mail, and signage
Coordinate with advertising agencies or vendors to create and deploy marketing materials
Create and maintain marketing collateral such as brochures, flyers, floor plans, and presentations
Ensure that all materials comply with branding guidelines and relevant regulations
Organize and coordinate events to showcase the multifamily properties, such as open houses, community events, or networking functions
Develop and manage the marketing budget, ensuring cost-effective strategies and optimal allocation of resources
Collaborate with leasing teams, property managers, and other stakeholders to align marketing efforts with business objectives
Stay informed about relevant laws and regulations related to real estate marketing, ensuring all marketing activities comply with legal requirements
Stay current with industry trends, emerging technologies, and innovative marketing approaches to stay ahead in the competitive market
Lead regularly recurring client meetings as Gates Hudsons primary marketing representative
Assist with new business development efforts, including outreach to new clients and researching and analyzing potential assets
Assist with the development of management presentations for potential client
Qualifications:Qualifications:
Education:
Bachelors degree in marketing, advertising, business, real estate, or a related field
Experience:
7+ years of experience in multifamily property management, proptech, or real estate investment/development preferred
5+ years of marketing experience, preferably within the real estate or property management industry
Innovative experience encompassing the experiential, promotional, digital, and social aspects of marketing
Excellent communication skills (written and verbal) is critical
Broad knowledge of apartment operations and industry-related marketing concepts and terminology in order to read, interpret, and apply market information to understand its impact on occupancy, traffic, retention, pricing, and revenue
Job Specific:
Strong communication, strategic thinking, and leadership skills are essential for success in this role
Knowledge of leasing processes, resident acquisition, and retention strategies is critical
Experience in managing and developing teams is required
A strong understanding of marketing principles, strategies, and tactics
A solid background in digital marketing
Experience in developing and managing brands
Experience in developing and managing marketing budgets
Strong analytical skills for tracking and reporting marketing performance and optimizing campaigns
Ability to effectively communicate marketing strategies to internal teams, stakeholders, and clients
Ability to work with operations leaders to drive asset performance, identify opportunities, and ensure client satisfaction
Capable of managing expectations and ensuring customer satisfaction related to marketing services for internal and external clients
