- Develop and manage a comprehensive content strategy that aligns with the company's marketing goals and drives target audience engagement across all digital platforms, including websites, blogs, and social media.
- Plan, create, and oversee the production of engaging content that can be used in marketing or advertising campaigns.
- Edit, proofread, and improve writers' submissions to ensure the content meets editorial guidelines and adheres to the brand's tone and style.
- Manage content calendars, keeping track of all content creation activities and ensuring timely publication.
- Collaborate with SEO specialists to optimize content for search engines, improving visibility and driving organic traffic.
- Analyze web traffic metrics to gauge content performance and make content strategy adjustments as needed.
- Conduct periodic content audits to eliminate outdated or irrelevant information and ensure compliance with SEO and digital content standards.
- Work closely with the marketing and design teams to ensure a cohesive content strategy across all media.
- Implement content workflow processes from idea generation, research, creation, and publication to performance analysis.
- Establish guidelines for the tone, style, and voice of all brand content.
- Coordinate with internal and external contributors to ensure content is informative, appealing, and reflective of current trends.
- Utilize various content management systems to publish and manage content efficiently.
- Oversee specific content initiatives from conception through to execution, ensuring they align with strategic goals and deliver measurable outcomes.
- Manage cross-functional project teams, ensuring effective collaboration and on-time delivery of content projects.
- Manage external contractors and freelancers as needed.
- Facilitate training sessions for the content team on SEO best practices and content marketing strategies.
- Foster a collaborative environment that encourages innovation and continuous improvement in content creation and management.
- Bachelor's degree in English, Journalism, Marketing, or a related field.
- Proven experience as a Content Manager, with a strong portfolio of published articles.
- Hands-on experience with MS Office, WordPress or other content management systems.
- Excellent writing, editing, and proofreading skills, with an eye for detail.
- Strong understanding of content marketing, content generation, content optimization, and audience engagement.
- Proficient in analyzing content performance metrics and using these results to improve existing content strategies and executions.
- Master's degree in Digital Marketing or related field.
- Certifications in Content Strategy, Content Marketing, SEO, or similar.
- Experience with data-driven SEO analysis and optimization.
- Deep understanding of the latest industry trends and content management technologies.
- Skill in graphic design or video production is a significant plus.
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Content Manager/Specialist - Falls Church, United States - Visualis Media
Description
Who We Want
We are seeking a Content Manager/Specialist who excels at creating, curating, and managing high-quality content across multiple digital platforms. This role requires someone with a deep understanding of content strategy, SEO, and digital marketing, capable of driving engagement and enhancing the brand's presence online. The ideal candidate should be a skilled writer and editor with a keen eye for detail, adept at producing content that resonates with varied audiences.
Reporting
Working with and reporting to the Marketing Director
Responsibilities
Process
Project
People
Qualifications
Preferred Qualifications
