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Digital Marketing
1 day ago
Beacon Hill Boston, United StatesOur client is looking to add a Digital Marketing & Communications Lead to their team. This person will spearhead internal digital marketing campaigns to promote our technology solutions and initiatives to employees across various departments and locations. They will be instrument ...
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Digital Marketing
1 week ago
Mosaec Boston, United StatesBoston, Massachusetts, · Digital Marketing & Engagement Manager About the Opportunity About the D'Amore-McKim School of Business: · For over 100 years, the · D'Amore-McKim School of Business at Northeastern University · has continuously strengthened its foundation of experien ...
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Digital Marketing
1 day ago
Beacon Hill Boston, United StatesOur client is looking to add a Digital Marketing & Communications Lead to their team. This person will spearhead internal digital marketing campaigns to promote our technology solutions and initiatives to employees across various departments and locations. They will be instrument ...
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Digital Marketing
1 day ago
Beacon Hill Boston, United StatesOur client is looking to add a Digital Marketing & Communications Lead to their team. This person will spearhead internal digital marketing campaigns to promote our technology solutions and initiatives to employees across various departments and locations. They will be instrument ...
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Digital Marketing
1 week ago
Northeastern University Boston, United StatesDigital Marketing & Engagement Manager · About the Opportunity · About the D'Amore-McKim School of Business: · For over 100 years, the · D'Amore-McKim School of Business at Northeastern University · has continuously strengthened its foundation of experiential learning and in ...
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Digital Marketing Manager
1 week ago
NetVirta, Inc. Boston, United StatesNetVirta is in the business of satisfying the world's desire for better-fitting products. Since our MIT origins in 2008, we've partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit hel ...
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Digital Marketing Specialist
6 hours ago
Pyramid Global Hospitality Boston, United StatesOverview · The · Digital Marketing Specialist · is responsible for executing Pyramid's e-commerce strategy at the regional and hotel level and ensuring that individual hotels activate their digital channels, including CRM, SEM, SEO, OTAs, metasearch, social and digital communi ...
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Digital Marketing Director
1 week ago
Creative Circle Boston, United StatesOur client in Boston is looking to hire a Managing Director, Digital Marketing to join their team While this role can be mostly remote, you'll need to be able to work from their Boston office a few times per month. · The Managing Director, Digital Marketing will be overseeing th ...
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Digital Marketing Manager
1 week ago
Talent Software Services Boston, United StatesWorking under the direction of a Harvard manager, plan, create, execute, monitor and analyze the effectiveness of digital marketing and advertising campaigns, which contribute to the advancement of Harvard's academic or business objectives. · Work with Harvard communicators, mar ...
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Digital Marketing Manager
2 weeks ago
TalentBurst Boston, United StatesDigital Marketing Manager -Recruited · Cambridge, MA/ REMOTE · 12 months · Working hours: Up to 35/week, but expect an average of 20 · • Any State with East Coast time zone · Technical Skills: · Three years minimum Email marketing minimum in content building of html, using Sal ...
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Digital Marketing Manager
1 week ago
Harpoon Brewery Boston, United StatesPOSITION OVERVIEW · Seeking a dynamic Digital Marketing Manager to lead MBBC-wide digital marketing and community management efforts across social media, email, and websites. This role involves developing and executing a comprehensive digital strategy that drives in-market resul ...
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Digital Marketing Manager
1 week ago
Mass. Bay Brewing Company Boston, United StatesSeeking a dynamic Digital Marketing Manager to lead MBBC-wide digital marketing and community management efforts across social media, email, and websites. This role involves developing and executing a comprehensive digital strategy that drives in-market results for the company's ...
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Digital Marketing Intern
2 days ago
NorthPoint Search Group Inc Boston, United StatesDigital Marketing Intern (Remote) · We are currently seeking a motivated Digital Marketing Intern to join our team remotely. This position offers an excellent opportunity for individuals looking to gain hands-on experience in the digital marketing field while working from the co ...
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Digital Marketing Administrator
2 weeks ago
Aon Boston, United StatesPosting Description: · Digital Marketing Administrator · Do you have experience in social media management? Ready for the next step in your Marketing career? Read on · Aon South Africa is recruiting a Digital Marketing Administrator in our Marketing department, based on a hybr ...
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Digital Marketing Manager
1 week ago
Harpoon Brewery Boston, United StatesPOSITION OVERVIEW Seeking a dynamic Digital Marketing Manager to lead MBBC-wide digital marketing and community management efforts across social media, email, and websites. This role involves developing and executing a comprehensive digital strategy that drives in-market results ...
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Digital Marketing Director
1 week ago
NetVirta, Inc. Boston, United StatesNetVirta is in the business of satisfying the world's desire for better-fitting products. Since our MIT origins in 2008, we've partnered with medical professionals to provide patients with custom-fit orthotics, sporting goods brands to equip NFL & NCAA players with custom-fit hel ...
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Digital Marketing Specialist
4 days ago
ObjectWin Technology Boston, United StatesJob Title: · Digital Marketing SpecialistLocation: · Cambridge, MA 02138Duration: · 3 MonthsSchedule: · 35 hours/week · Description:We are seeking a Digital Marketing Specialist to join our Marketing and Product Management team. This will be a temporary assignment lasting th ...
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Digital Marketing Director
1 week ago
Creative Circle Boston, United StatesOur client in Boston is looking to hire a Managing Director, Digital Marketing to join their team While this role can be mostly remote, you'll need to be able to work from their Boston office a few times per month. · The Managing Director, Digital Marketing will be overseeing th ...
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Digital Marketing Manager
1 week ago
Akoya Boston, United StatesThe Role: · Akoya is looking for a Digital Marketing Manager who will be responsible for the development and execution of a comprehensive inbound marketing program which spans lead generation, content marketing, SEO and SEM focused on customer acquisition. · We're seeking a crea ...
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Digital Marketing Apprenticeship
2 weeks ago
Fire&Spark Boston, United StatesWe are looking for a Digital Marketing Apprentice to join our team. This is a remote position, eligible to candidates within the US. This apprenticeship offers the perfect opportunity to launch your career in marketing. You'll receive 6 months of hands-on experience filled with a ...
Senior Manager, Digital Marketing - Boston, United States - Marketing Deluxe
Description
Lakeside Software is a leader in digital employee experience – enabling companies to deliver an incredible digital experience for their employees by holistically monitoring and proactively improving end user experience.
Recognized by Forrester as a Leader in their most recent New Wave for End User Experience Management, we are growing rapidly and scaling our business operations to take advantageof the growing market opportunity.
The Role:
As Senior Manager, Digital Marketing youare responsible forthe growth, execution,and operational excellence globally for all Lakeside digital marketing programs that helpacquirenew customers and accelerate the sales pipeline.
We areseekingan energetic,innovative, proactivedigital demand generation professional. Regions include US and EMEA.
This role requires a combination ofdigital marketing,growth marketing, business analysis,and technical expertise to create technology-oriented disruptive marketing programs that drivedynamic growth for Lakeside.
You will have the responsibility to drive growth through experimentation and unique ideas based on a deep understanding ofdigital marketing,data andall aspects of our business.
Your role will be cross-functional in nature working in tandem with Sales, Marketing, andCustomerSuccess to build andcreate newhigh-impactmarketing programs. This is ahands-onrole that requires a strong track record.What You'll Do
The core functions of this role include:
Developing integrated GTM strategies across all digital channels and regions (US/EMEA).
Executing a portfolio oftactical marketingprograms including virtual events,search engine marketing (SEM), SEO, retargeting,Account-based marketing, LinkedInadvertising,email marketing, social media, content marketing,web video,and outbound digital prospecting.
Driving traffic to the website, landing pages, etc. with the intent of optimizing & increasing conversion rates.Ensuring quarter over quarter growth of our pipeline-building programs
Identifying benchmarks andimplementnew practices and strategies to improve followers and engagement across all relevant social platforms
Leveraging datato measure the performance of each Marketing program and campaign spanning multiple programs; identify bottlenecks and opportunities to focus on; define the KPIs and goals for success.
Bring traditional and creative ideas on how to quickly unblock those bottlenecks and exploitopportunities.Managing digital assets and support the company's business objectives (Awareness, Brand Presence, Leads, Conversion, and Revenue).
Defining KPIs for each Marketing Program
Playing akeyrole in the rapid evolution of ourMartech stack
What You'll Bring to Lakeside
The key requirements for this include:5+ years ofB2Bmarketing / analytics / revenue generation capacity in the software industry, preferably within enterprise Software-as-a-Service offerings
Deep experience with Marketo, 6Sense, SFDC, WordPress, LinkedIn, and Google analytics
Strong track record of building growth programs globally (US/EMEA) that have a measurable impact.
Excellent verbal communication skills and writing skills or promotional campaign copy)
Analytical data-driven mindsetand expertise improving acquisition and conversion rates across the entire pipeline
Use ofA/B test as well as advanced analytics techniques
Experience successfully executing and building pipeline from programs includingaccount-based marketing and all aspects of digital marketing, including web, SEO, search engine marketing, digital advertising, marketing automation, and virtual events.
Strong leadership skills and experiencemanaging 3rd party vendors (Devops, Consultants, etc.)Strong detail orientation, project management and organizational skills
Open mindset and willingness to learn
Experience collaborating closely with SDR teams
Location:
Remote in the US; Eastern or Central timezone required
Lakeside Software is committed to pursuing a diverse and talented team and offering an inclusive environment for all employees and candidates.
We celebrate and support diversity; in that spirit, we are particularly interested in receiving applications from a broad spectrum of individuals including women, minorities, individuals with disabilities, members of the LGBTQIA community, veterans, and any other legally protected group.
Lakeside is an Equal Opportunity Employer and does not make hiring or employment decisions on any basis protected by applicable local, state, or federal laws or prohibited by Company policy.
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