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    Digital Marketing Specialist - Boston, United States - Pyramid Global Hospitality

    Pyramid Global Hospitality
    Pyramid Global Hospitality Boston, United States

    3 weeks ago

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    Description
    Overview

    The

    Digital Marketing Specialist


    is responsible for executing Pyramid's e-commerce strategy at the regional and hotel level and ensuring that individual hotels activate their digital channels, including CRM, SEM, SEO, OTAs, metasearch, social and digital communication.

    This role collaborates with the regional e-commerce directors, and property teams to ensure hotel e-commerce tactics are consistently active, funded, and following best practices.

    The digital marketing manager is a member of the Pyramid E-Commerce Team.

    The manager is expected to share and develop best practices, positively impact RevPar, manage e-commerce budgets, develop brand hotel e-commerce expertise, and deploy solutions that further and support the weekly, monthly, and annual goals of each hotel.

    Specifically, this position will work with hotels to ensure they are fully activated online to take full advantage of advertising, pricing, positioning, packaging, photography, and content on all e-commerce websites, including , vanity, or independent hotel sites.

    This role reports to the Regional Director of E-commerce.

    Responsibilities

    • Ensure that hotels are fully activated on their respective brand's website and their vanity site and, if appropriate, in-language global sites.
    a. Implementing and managing the Hotel Web Sites on and its global sites, including updating content and imagery.

    i. Conduct regular audits of Hotel Web Sites to ensure each hotel is optimized for high-quality custom images, content, links, and work

    with hotels on corrective action.
    ii. Manage the pull-through and activation of key corporate e-commerce projects (e.g., new Hotel Web Sites, vanity web sites)

    b. Marketing the Hotel Web Sites including SEO, SEM, Metasearch and other supporting digital media

    i. Coordinate execution of online marketing efforts through approved agencies/vendors.
    ii. Provide tracking, analysis, and reporting on the effectiveness of e-commerce tactics.

    c. Where appropriate, recommend new features or functionality to incorporate into Pyramid's e-commerce strategy.

    d.

    Ensure that all web sites, content, collateral, tactics, etc., for all hotels within a region comply with Brand's Internet Brand Standards and Policies.


    • Verify that hotels are fully activating and optimizing their presence on approved digital channels
    a. Ensure that all hotels are participating in approved digital channels.

    b. Regularly audit content, images, and star ratings on e-channels, and work with hotels to make appropriate corrections

    c. Execute hotel/cluster digital marketing tactics

    d. Collaborate with and support regional e-commerce directors to audit hotel performance on digital channels.


    • Employ digital marketing strategies and tactics to drive revenue for hotels, including:
    a. Use search engine optimization, paid search, email marketing, and other online marketing tactics to increase penetration with target customers

    b. Collaborate closely with the Regional E-commerce directors to execute/pull through online Brand and Independent hotel marketing strategies and

    plans.

    c. Use B2B e-tools to grow online bookings for Group and Corporate business in cluster hotels

    E-Commerce Communication, Training, and Education:
    a. Cultivate relationships and communicate with property DOM's, GMs, etc., to raise their awareness, understanding and motivation to support digital

    tactics and channels for their

    hotels.

    b. Participate in regularly-scheduled e-commerce team and hotel conference calls/web calls to review performance, share best practices, and

    troubleshoot issues. Follow-up on open items.

    c. Develop other regional-level e-commerce communications, as appropriate.

    Additional Responsibilities

    • Performs all duties and responsibilities in a timely and efficient manner, following established company policies to achieve this position's overall objectives.
    • Maintains a favorable working relationship with all other company team members to foster and promote a cooperative and harmonious working climate conducive to maximum employee morale, productivity and efficiency, and effectiveness.
    • Project at all times a favorable image of Pyramid Global Hospitality to promote its objectives and foster and enhance public recognition and acceptance of all its areas of endeavor.
    Responsibilities

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skill, and/or ability required.

    EDUCATION and/or EXPERIENCE

    1 or more years of e-commerce, marketing, or digital marketing experience in the hospitality industry

    University degree in hospitality management, marketing, technology, or business preferred

    Strong understanding of traditional and online marketing


    The ideal candidate will have hotel property experience, hotel field marketing experience, independent hotel or brand e-commerce experience, or equivalent.


    An understanding of hospitality CRM platforms, ability to execute email marketing campaigns and knowledge of email marketing best practices preferred.

    Works well in a collaborative environment.

    Very detail-oriented and analytical

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