Jobs
>
Étreux

    Digital Marketing Manager - Boston, United States - Mass. Bay Brewing Company

    Mass. Bay Brewing Company
    Mass. Bay Brewing Company Boston, United States

    2 weeks ago

    Default job background
    Description


    Seeking a dynamic Digital Marketing Manager to lead MBBC-wide digital marketing and community management efforts across social media, email, and websites.

    This role involves developing and executing a comprehensive digital strategy that drives in-market results for the company's portfolio of brands and retail locations.

    This versatile manager must be well-versed in ensuring the creation of engaging content, executing targeted campaigns, fostering vibrant communities (online and IRL) and analyzing performance to drive brand awareness and conversions.

    The ideal candidate will possess a blend of creative, analytical, and technical skills, with a keen eye for the latest digital trends and an ability to manage diverse digital platforms effectively.

    Responsibilities include managing digital content, nurturing our brand communities and ensuring cohesive and engaging brand and campaign messaging across all digital platforms.

    This role requires a unique blend of creative, analytical, and interpersonal skills, with a strong emphasis on communication, community building, and data-driven decision-making.


    POSITION RESPONSIBILITIES
    Strategy Development
    :

    Crafting and implementing a cohesive digital media strategy for each of MBBC's brand and retail locations that encompasses social media, email marketing, website management, and community engagement to support the company's goals.

    Content Creation and Management
    :
    Overseeing the production of engaging and relevant content across social media platforms, email campaigns, and the company's website.

    This involves planning content calendars, creating multimedia content (in-house and/or with partners), and ensuring all content aligns with the brand's voice and objectives.

    Social Media Management
    :

    Managing (in-house and/or with partners) the brand's social media profiles, including content scheduling, engaging with followers, responding to comments and messages, managing paid amplification efforts and analyzing social media performance metrics to refine strategies and drive key results.

    Email Marketing
    :
    Designing and executing email campaigns that nurture leads, engage customers, and drive conversions. Responsibilities include managing email lists, segmenting audiences for targeted campaigns, and analyzing and optimizing for campaign effectiveness.
    Website Experience Optimization
    :

    Ensuring the company's websites offer a seamless and engaging user experience, with updated content, optimized navigation, and fast loading times.

    This includes collaborating with web developers and designers for necessary updates and improvements.
    Community Management
    :
    Building and nurturing online communities around MBBC's brands and retail locations.

    This involves moderating forums or social media groups, collaborating with and supporting teams to organize and maximize the value of community and brewery events (including Festivals, Harpoon Helps and retail events) and fostering a positive environment for community members to engage with each other and the brand.

    Analytics and Reporting
    :

    Utilizing analytics tools to track the performance of digital media activities, including social media engagement, email campaign metrics, website traffic and user behavior, and community engagement levels.

    Using these insights to inform future strategies and report on ROI.
    Crisis Management and Customer Service
    :
    Monitoring digital channels for feedback, complaints, or potential crises and responding appropriately to maintain the brand's reputation. This includes providing timely customer service and support through digital platforms.
    Collaboration and Stakeholder Engagement
    :

    Working closely with other departments and stakeholders to ensure a consistent brand message and to leverage cross-functional insights for more effective digital campaigns.

    Staying Up-to-Date with Digital Trends
    :

    Keeping informed about the latest in digital marketing, social media trends, community engagement strategies, and technological advancements to keep the brand at the forefront of digital innovation.


    IDEAL CANDIDATE

    Self-Starter & Team Player:


    Be able to work alone on projects without much supervision and at the same time work closely with others in a team environment.

    Comfort with hands-on work.

    Flexibility:


    Be able to adapt to the wide-ranging tasks associated with the position from working in an office environment to being on site at the Festival ground.


    Work Habits, Competencies, and Traits:
    Demonstrated ability to multi-task and work in a fast-paced environment
    Exceptional oral and written communication skills with the ability to rally and motivate internal and external stakeholders
    Dependability, enthusiasm, cheerful and professional demeanor
    Forward thinker, who actively seeks opportunities and proposes solutions
    Positive attitude and influence
    Genuine enthusiasm for beer and team player attitude is a must
    Candidate will be assertive, results-oriented and driven, with excellent organizational and prioritization skills

    QUALIFICATIONS

    A solid background in various aspects of digital marketing, such as SEO/SEM, content marketing, social media, email marketing, and online advertising.

    Typically, this would be around 4+ years of experience in a digital marketing role.
    Bachelor's Degree

    preferably in Communications or Marketing
    Strong writing skills across all marketing communications types - social media, website
    content, event pages, email newsletters, and blog posts.
    Strong technical skills and familiarity with industry-standard digital platforms like Sprout, Klayvio, Meta Business Manager, etc.
    Demonstrated social media experience – strategy setting, resource mapping, content creation, metrics/analysis and execution of social strategy.

    Attention to detail:
    The ability to handle many different tasks at the same time in a stressful environment. Innate ability to problem solve on the spot.

    #J-18808-Ljbffr
  • Boston Medical Center

    Manager, Marketing

    2 weeks ago

    Boston Medical Center Boston, United States

    POSITION SUMMARY: · The Manager, Marketing is a creative leader and a core member of the Marketing Department at Boston Medical Center Health System (BMCHS). Reporting to the Senior Manager, Marketing, the Manager will be responsible for maintaining and refining a high-performin ...

  • ISlide Inc

    Marketing Manager

    2 weeks ago

    ISlide Inc Boston, United States

    Position Summary: · ISlide is a rapidly growing footwear company uniquely positioned with a custom, print on-demand business model servicing retail, wholesale, and other customers, both large and small. ISlide has licenses from the premier sports and entertainment organizations ...

  • Top Tech Talent

    Marketing Manager

    1 week ago

    Top Tech Talent Boston, United States

    Company · This company is at the top of the market, small, well-established and still growing. Because this is a small company, this candidate will be able to make a real impact in this role. · ROLE · The Marketing Manager will contribute to programs and initiatives for the Co ...

  • Boston Medical Center

    Manager, Marketing

    2 weeks ago

    Boston Medical Center Boston, United States

    POSITION SUMMARY: · The Manager, Marketing is a creative leader and a core member of the Marketing Department at Boston Medical Center Health System (BMCHS). Reporting to the Senior Manager, Marketing, the Manager will be responsible for maintaining and refining a high-performin ...

  • CK Group

    Marketing Manager

    2 weeks ago

    CK Group Boston, United States

    CK Group are seeking a Marketing Manager/Sr. Scientist to join a growing biotechnology business with cutting edge technology. This position is on a full time, permanent basis, to be based in Waltham, MA. Some travel will be required. · Salary: Competitive · Proficiency in Chine ...

  • Northern Impact

    Marketing Manager

    2 weeks ago

    Northern Impact Boston, United States

    Overview · National multidisciplinary design firm is seeking a talented Marketing Manager to join their Boston MA office. The firm has 12 offices all around the world focusing on healthcare, arts and culture, community, corporate, education, and government projects. Recently, th ...

  • Boston Medical Center

    Manager, Marketing

    2 weeks ago

    Boston Medical Center Boston, United States

    Position Summary · The Manager, Marketing is a creative leader and a core member of the Marketing Department at Boston Medical Center Health System (BMCHS). Reporting to the Senior Manager, Marketing, the Manager will be responsible for maintaining and refining a high-performing ...

  • IFIT Solutions

    Marketing Manager

    5 days ago

    IFIT Solutions Boston, United States

    Job Spec · 8 months contract role · C2C · Hybrid work format (3 days work office) · Boston, MA · Banking client. · Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below. · Description: · Develops the ma ...

  • Bozzuto

    Marketing Manager

    2 weeks ago

    Bozzuto Boston, United States

    At Bozzuto, it's all about experience. Whether it's the experience you bring, gain or give, we want your journey to be exceptional. Guided by our core values of creativity, concern, passion and the pursuit of perfection, we've been creating inspiring, engaging and vibrant communi ...

  • Turner Construction

    Marketing Manager

    2 weeks ago

    Turner Construction Boston, United States

    Division: · Boston Main · Project Location(s): · Boston, MA 02108 USA · Minimum Years Experience: · Travel Involved: · Job Type: · Regular · Job Classification: · Experienced · Education: · Job Family: · Marketing · Compensation: · Salaried Exempt · Position Descriptio ...

  • OM1, Inc.

    Marketing Manager

    22 hours ago

    OM1, Inc. Boston, United States

    OM1 is on a mission to improve health outcomes by unlocking the power of data. We are a healthcare data and technology company focused on real world clinical data and outcomes, accelerating medical research and personalizing healthcare. Our interdisciplinary team uses expertise i ...

  • CK Group

    Marketing Manager

    2 days ago

    CK Group Boston, United States

    Jocelyn Blackham is recruiting for a Marketing Manager to join a global CRO at their site based in Cambridge, MA. This position is offered on a permanent basis. · Marketing Manager Role: · Experience in developing and executing marketing campaign. · Proficient with day-to-day ma ...

  • Long Hagan Huff-Harris

    Marketing Manager

    1 week ago

    Long Hagan Huff-Harris Boston, United States

    Marketing Manager ($100,000 - $125,000) · This is a full-time role for a Marketing Manager at Long Hagan Huff-Harris. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to promote our services and enhance our brand awareness. Your ...

  • CK Group

    Marketing Manager

    2 weeks ago

    CK Group Boston, United States

    CK Group are seeking a Marketing Manager/Sr. Scientist to join a growing biotechnology business with cutting edge technology. This position is on a full time, permanent basis, to be based in Waltham, MA. Some travel will be required. · Salary: Competitive · Proficiency in Chine ...

  • Ascensus

    Marketing Manager

    2 weeks ago

    Ascensus Boston, United States

    **Section 1: Position Summary** · The Marketing Manager will provide marketing strategy and tactical execution to promote new account adoption and existing account engagement for our many distinct 529 college savings plans. The Marketing Manager will also support Ascensus specif ...

  • Suffolk University

    Marketing Manager

    2 weeks ago

    Suffolk University Boston, United States

    · Reporting to the Director of Enrollment Marketing (DEM) within the Office of Marketing & Communications, the Marketing Manager (MM) is responsible for strategic marketing communications focused on growing undergraduate enrollment and increasing engagement with key target audie ...

  • ISlide Inc

    Marketing Manager

    1 week ago

    ISlide Inc Boston, United States

    Position Summary: · ISlide is a rapidly growing footwear company uniquely positioned with a custom, print on-demand business model servicing retail, wholesale, and other customers, both large and small. ISlide has licenses from the premier sports and entertainment organizations ...

  • EPIP

    Marketing Manager

    2 weeks ago

    EPIP Boston, United States

    The Marketing Manager will develop and implement marketing programs in specific channels to foster donor retention, broaden the potential donor base, and advance brand building and awareness of the Foundation, especially among potential donors and philanthropic partners. · Essent ...

  • Turner Construction

    Marketing Manager

    2 weeks ago

    Turner Construction Boston, United States

    Division: · Boston Main · Project Location(s): · Boston, MA 02108 USA · Minimum Years Experience: · Travel Involved: · Job Type: · Regular · Job Classification: · Experienced · Education: · Job Family: · Marketing · Compensation: · Salaried Exempt · Position Descri ...

  • IFIT Solutions

    Marketing Manager

    2 days ago

    IFIT Solutions Boston, United States

    Job Spec · 8 months contract role · C2C · Hybrid work format (3 days work office) · Boston, MA · Banking client. · Description: · Develops the marketing strategy, plans and events to create brand awareness and drive revenue. Performs research and analysis in order to define mark ...