Marketing Manager - Boston, United States - OM1, Inc.

OM1, Inc. Boston, United States

3 weeks ago

Description

OM1 is on a mission to improve health outcomes by unlocking the power of data.

We are a healthcare data and technology company focused on real world clinical data and outcomes, accelerating medical research and personalizing healthcare.

Our interdisciplinary team uses expertise in medicine, software, Big Data, machine learning, public health and mathematics to transform records from a diverse set of sources into enriched, research grade data which allows us to generate unique insights in a variety of disease areas.

The Marketing Manager, Events will lead the strategy and execution of OM1's in-person and virtual
events program, including webinars, focused on driving brand awareness, lead generation, and
account engagement. The right candidate will exhibit a strong command of event management and
understand how events contribute to a commercial growth strategy.
They will closely partner with our marketing, product marketing, sales, and strategy teams to develop
an event strategy that supports our go-to-market plans and report results to stakeholders. This role
is part of the marketing team and reports directly to the Vice President of Marketing.
What You'll Do at OM1

Lead event strategy and execution that showcases our leadership position in the market
Help achieve business goals by creating events that will drive account engagement and lead generation, and build the brand
Create memorable, meaningful event experiences that leave a lasting impact
Manage priorities, develop effective processes, and partner with leaders across all levels to drive cross-functional event initiatives
Develop and present monthly and quarterly event marketing analytics reports and provide thoughtful recommendations based on data-backed insights and qualitative feedback
Collaborate with team members to design integrated programs (pre-event, at-event, and post-event support activities) and calls to action
Create event toolkits and manage event promotional swag and giveaways
Track event budgets and complete successful events within budget
Manage all event logistics from vendor selection and contract negotiation to event experience design and registration oversight
Infuse best practices, insights, and optimization strategies into all programs
Continue to strengthen, mature, and elevate our event strategy
What Experience You'll Bring

5+ years of event marketing experience
Strong desire to learn and grow
Strong organizational and project management skills, as well as attention to detail
Excellent written and verbal communication skills
Comfortable working with senior leadership
Self-starter, able to independently move projects forward, prioritize tasks, and meet deadlines
Analytical and reporting skills
Demonstrated ability to collaborate with cross-functional teams and with external partners
Knowledge of lead flow process and familiarity with tools such as Pardot and Salesforce
Experience using events and communication tools
Experience in life sciences and/or healthcare a plus

If you're excited about this role but your past experience doesn't align perfectly with every qualification, we encourage you to apply anyway.

You may be just the right candidate for this or other roles.

OM1 is an equal employment opportunity employer and considers qualified applicants without regard to gender, sexual orientation, gender identity, religion, race, veteran or disability status.

At OM1 ensuring that people feel respected, valued, and included is essential to our success.

We are committed to working together to provide a work environment that embraces the principles of diversity, equity, and inclusion.

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