Marketing Manager - Boston, United States - Jones Lang LaSalle Incorporated

Description

JLL supports the Whole You, personally and professionally.

Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients.

We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work.

Whether you've got deep experience in commercial real estate, skilled trades, and technology, or you're looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.

JLL has a great opportunity to join our Retail Property Management team at Faneuil Hall Marketplace as a Retail Marketing Manager to implement local marketing and event initiatives, while building community relationships.

What You'll Be Doing

Creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections.

Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties.

Development of the annual marketing plan for the property(s) based upon the center's strategic goals.
Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales. Include retailers as appropriate.

Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as "key retailers.

"
Work with Regional Marketing Manager to identify and implement all appropriate corporate programs.
Effectively manage the center's digital media programs (social media, mobile, web) as applicable.

Represent the property at tourism focused events and meetings, collaborating with membership based organizations and other neighborhood attractions when possible.

Manage the Quincy Market Meal Voucher program, coordinating all efforts between food vendors and tour groups.
Effectively utilize market and consumer research to develop the center's marketing plan and support the leasing efforts.
Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media.
Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends.
Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property(s) and JLL.
Develop an ongoing public relations action plan as needed; send out press releases; track publicity.
Follow corporate policies and procedures for all programs and events.
Complete special assignments as directed by the General Manager and/or Regional Marketing Manager.

Provide Superior Client Service

Collaborate with property(s) team and regional resources to achieve client-driven property(s) business goals while ensuring that JLL's Core Practices are followed.

Communicate with the client and regional team members as needed or required.

Elements of communication to the client and team members may vary and could include- sales narrative; key retailer report; results of marketing for leasing, sales and alternative revenue efforts.

Leadership, Motivation and Development
Serve on Jones Lang LaSalle taskforce as assigned by Regional Marketing Manager.

If applicable, provide constructive feedback, regular coaching and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities.

What We're Looking For
Bachelor's Degree in Marketing or related field preferred
3-5 years in retail, marketing, advertising or comparable business experience. (Required)
1-2 years retail experience. (Preferred)
Experience promoting events through social media

Skills and knowledge
Computer literate, knowledge of marketing fundamentals and research. (Required)

Must have excellent interpersonal communication skills (verbal and written), special event coordination and management experience along with the ability to multitask.

(Required)
Sales/negotiation skills a plus. (Required)
Must have experience in managing budgets. (Required)
Must have flexibility to work varied schedules including weekends and evenings. (Required)
Strong team player. (Required)
Shopping center experience. (Preferred, but not required.)
What's In It For You
Join an industry leader and shape the future of commercial real estate.
Deep investment in cutting-edge technology to power your work.
Comprehensive and competitive benefits plan
A supportive, caring, and diverse work environment designed for your growth and well-being.
A platform to make a meaningful impact on the community and the environment through our sustainability initiatives.

Location:
On-site –Boston, MA


Job Tags:
Property Management

JLL supports the Whole You, personally and professionally.

Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients.

We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work.

Whether you've got deep experience in commercial real estate, skilled trades, and technology, or you're looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.

JLL has a great opportunity to join our Retail Property Management team at Faneuil Hall Marketplace as a Retail Marketing Manager to implement local marketing and event initiatives, while building community relationships.

What You'll Be Doing

Marketing Strategy Development & Management

Creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections.

Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties.

Development of the annual marketing plan for the property(s) based upon the center's strategic goals.

Marketing Strategy Implementation
Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales. Include retailers as appropriate.

Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as "key retailers.

"
Work with Regional Marketing Manager to identify and implement all appropriate corporate programs.
Effectively manage the center's digital media programs (social media, mobile, web) as applicable.

Represent the property at tourism focused events and meetings, collaborating with membership based organizations and other neighborhood attractions when possible.

Manage the Quincy Market Meal Voucher program, coordinating all efforts between food vendors and tour groups.
Effectively utilize market and consumer research to develop the center's marketing plan and support the leasing efforts.
Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media.
Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends.
Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property(s) and JLL.
Develop an ongoing public relations action plan as needed; send out press releases; track publicity.
Follow corporate policies and procedures for all programs and events.
Complete special assignments as directed by the General Manager and/or Regional Marketing Manager.

Provide Superior Client Service

Collaborate with property(s) team and regional resources to achieve client-driven property(s) business goals while ensuring that JLL's Core Practices are followed.

Communicate with the client and regional team members as needed or required.

Elements of communication to the client and team members may vary and could include- sales narrative; key retailer report; results of marketing for leasing, sales and alternative revenue efforts.

Leadership, Motivation and Development
Serve on Jones Lang LaSalle taskforce as assigned by Regional Marketing Manager.

If applicable, provide constructive feedback, regular coaching and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities.

What We're Looking For
Bachelor's Degree in Marketing or related field preferred
3-5 years in retail, marketing, advertising or comparable business experience. (Required)
1-2 years retail experience. (Preferred)
Event planning preferred
Experience promoting events through social media

Skills and knowledge
Computer literate, knowledge of marketing fundamentals and research. (Required)

Must have excellent interpersonal communication skills (verbal and written), special event coordination and management experience along with the ability to multitask.

(Required)
Sales/negotiation skills a plus. (Required)
Must have experience in managing budgets. (Required)
Must have flexibility to work varied schedules including weekends and evenings. (Required)
Strong team player. (Required)
Shopping center experience. (Preferred, but not required.)
Sponsorships/revenue generation experience. (Preferred)

What's In It For You
Join an industry leader and shape the future of commercial real estate.
Deep investment in cutting-edge technology to power your work.
Comprehensive and competitive benefits plan
A supportive, caring, and diverse work environment designed for your growth and well-being.
A platform to make a meaningful impact on the community and the environment through our sustainability initiatives.

Location:
On-site –Boston, MA


Job Tags:

Property Management If this job description resonates with you, we encourage you to apply, even if you don't meet all the requirements.

We're interested in getting to know you and what you bring to the table

Personalized benefits that support personal well-being and growth:

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.

Some of these benefits may include:
401(k) plan with matching company contributions

Comprehensive Medical, Dental & Vision Care

Paid parental leave at 100% of salary

Paid Time Off and Company Holidays

Flexible and Remote Work Arrangements may be available

JLL Privacy Notice

Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services.

We take our responsibility to protect the personal information provided to us seriously.

Generally the personal information we collect from you are for the purposes of processing in connection with JLL's recruitment process.

We

endeavour

to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons.

We will then delete it safely and securely.
For more information about how JLL processes your personal data, please view our Candidate Privacy Statement

.
For additional details please see our career site pages for each country.

For candidates in the United States, please see a full copy of our Equal Employment Opportunity and Affirmative Action policy here .

This position may require you to be fully vaccinated against COVID-19. If required, you'll be asked to provide proof that you're fully vaccinated upon your start date.

You're considered fully vaccinated two weeks after you receive the second dose of a two-dose vaccine series (e.g., Pfizer or Moderna) or two weeks after a single-dose vaccine (e.g., Johnson & Johnson/Janssen).

Failure to provide proof of vaccination may result in termination.

Jones Lang LaSalle ("JLL") is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities.

If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may

contact us at Accommodation Requests .

This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us

page > I want to work for JLL.
Accepting applications on an ongoing basis until candidate identified.

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At JLL, we give you the opportunity, knowledge and tools to own your success, because we value what makes each

of us unique.

We help our people thrive, grow meaningful careers and find a place where they

belong. Together,

we strive to be exceptional and shape a better world.
For over 200 years, JLL (


NYSE:
JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties.

A Fortune 500company with operations in over 80 countries around the world, our employees bring the power of a global platform combined with local expertise.

Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM.

JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit .

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