- Maintain and refine email marketing strategy with the support of the Senior Manager and ensure broader consistency with other push marketing channels (i.e. social media).
- Partner with senior leaders on teams outside of Marketing and Communications such as IT, patient experience, operations to ensure email content relevancy for all campaigns and develop a system for email "air traffic" control across the enterprise
- Build and optimize segmentation and email content personalization strategies based on patient behavior/intent, activity data, industry, and demographics
- Further establish centralized email program within one tool for hospital departments and programs to leverage, allowing for stronger quality control and patient experience through this channel across the institution
- Create, maintain and facilitate ongoing training of all users of email marketing tools
- Manage email production processes, schedules, and overall email editorial calendar in partnership with the Senior Manager and social media team
- Organize and assign out specific work to external partners and other team members to support the email marketing program
- Partner with brand, design, digital and content colleagues to produce all email campaigns
- Drive continuous improvement across email KPIs including deliverability, open rates, click-to-open rates, conversion rates, opt-out rates, etc
- Ensure compliance with email marketing laws and regulations
- Communicate email campaign analysis, learnings and forecasting to key stakeholders
- Develop lead nurture and lead generation strategies to engage more patients and relevant audiences with the BMC brand
- Stay current with continuing education and relevant certifications in email marketing automation tools
- Support and project manage brand-level campaigns
- Support the Marketing leadership team in the development of a Customer Relationship Management (CRM) approach
- Manage one direct report (student intern)
- Demonstrated success in email marketing program strategic planning and execution, lead nurturing, email marketing campaign work
- Exceptional marketing project manager
- Comprehensive understanding of buyer segments and personas and respective email conversion funnels
- Strong knowledge and understanding of email best practices, regulations, deliverability standard methodologies
- User-interface design and project development/management skills
- Strategic thinking and ability to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with our organization needs and values
- Strong project management background; experience collaborating across multiple teams and departments to execute projects.
- Ability to track timelines, manage dependencies with other projects, and define resources required to complete work in a timely and quality manner.
- Exceptional written and oral communication skills
- Strong analytical skills
- Ability to work collaboratively and autonomously with short deadlines
- Experience using Constant Contact, Mailchimp or a related email vendor
- Experience developing a CRM, preferred
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Manager, Marketing - Boston, United States - Boston Medical Center
Description
POSITION SUMMARY:The Manager, Marketing is a creative leader and a core member of the Marketing Department at Boston Medical Center Health System (BMCHS). Reporting to the Senior Manager, Marketing, the Manager will be responsible for maintaining and refining a high-performing, data-driven, culturally sensitive email marketing program for Boston Medical Center to reach a variety of audiences including patients and referring providers. The manager will ensure all necessary components of the strategy are successfully incorporated and implemented (i.e. measurement reports, testing strategy, scalability, process improvement, data collection, lead generation, content development, etc). Collaborating with the Senior Manager, the role will drive and maintain the overall strategy, processes and frameworks for brand-level and department-level email campaigns. The ideal candidate has deep knowledge and demonstrable experience in email marketing including campaign and program planning, deliverability, copywriting, template design, execution and data analysis.
The ideal candidate is a strong team player, multi-tasker and project driver with experience effectively leveraging external partners and team members with varied skillsets to support email program requirements and ability to scale. An efficient project manager who thrives in a fast-paced environment, this manager is also able to support and lead brand-level marketing campaign work in a fast-paced environment. We're looking for a mission-driven individual who is interested in growing within an evolving Marketing and Communications department with continuous opportunity for expanded learning and professional growth.
Your Chance To Be Part of a Team That is Making a Difference
This is a unique opportunity to join a growing and dynamic Marketing and Communications team that is building our reputation and making a difference in the lives of our patients and community members. We are looking for visionary team players who want to be part of our mission to boldly transform health care through a focus on health equity, diversity and inclusion, and putting the patient at the center of all we do. We offer our employees an array of wellbeing services, competitive pay, and a wide range of benefits, including a highly subsidized health care plan for employees and their family members. BMC is proud to be one of Becker's Top 150 Places to Work in Healthcare nationally, and also to be the Lown Institute's #4 Most Racially Inclusive Hospital as well as its #4 Most Socially Responsible Hospital in the country.
About Boston Medical Center (BMC)
Boston Medical Center is a leading academic medical center with a deep commitment to health equity and a proud history of serving all who come to us for care. BMC provides high-quality healthcare and wrap around support that treats the whole person, extending beyond our physical campus into our vibrant and diverse communities. BMC is advancing medicine, while training the next generation of healthcare providers and researchers as the primary teaching affiliate of Boston University Chobanian & Avedisian School of Medicine. BMC is a founding member of Boston Medical Center Health System, which supports patients, Wellsense health plan, and Boston Accountable Care Organization members in New England through a value based, coordinated continuum of care, designed to improve outcomes. BMCHS also includes Boston HealthNet, a network of twelve community health centers, as well as Clearway Health specialty pharmacy program.
Position: Manager
Department: Marketing, Creative Services
Schedule: Full Time
ESSENTIAL RESPONSIBILITIES / DUTIES:
(The above statements in this job description are intended to depict the general nature and level of work assigned to the employee(s) in this job. The above is not intended to represent an exhaustive list of accountable duties and responsibilities required).
JOB REQUIREMENTS
EDUCATION:
Bachelor's Degree Required.
CERTIFICATES, LICENSES, REGISTRATIONS REQUIRED:
None
EXPERIENCE:
6-8 years of experience in marketing, email marketing/CRM
KNOWLEDGE AND SKILLS:
