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    Marketing Manager - Boston, United States - Top Tech Talent

    Top Tech Talent
    Top Tech Talent Boston, United States

    2 weeks ago

    Default job background
    Description

    Company
    This company is at the top of the market, small, well-established and still growing. Because this is a small company, this candidate will be able to make a real impact in this role.

    ROLE

    The Marketing Manager will contribute to programs and initiatives for the Company's brand of water quality and safety products and will have additional responsibilities that support multi-brand marketing programs.

    • Brand Marketing
    • Program Support – promotions analysis and Company Promotions Calendar; Marketing Playbook
    • Functional Support – analysis in support of digital marketing, brand sales performance and forecasting

    RESPONSIBILITIES

    • Contribute to brand marketing campaigns: assist in development of tactical content for email, social media and digital/integrated marketing campaigns.
    • Contribute to development of sales enablement tools to support brand programs.
    • Lead the development of quarterly Salesforce tool - the Marketing Playbook
    • Conduct analysis and collaborate with marketing team to generate insights on performance and ROI of promotions and marketing programs.
    • Track and monitor sales trends and contribute to brand forecasting.
    • Contribute to pricing analysis and dashboards for competitive tracking.
    • Other responsibilities in support of marketing team and programs

    Knowledge, Skills & Abilities

    • Collaborative work style with strong interpersonal skills, to perform effectively within a small marketing team with a matrix structure that includes overlapping accountabilities.
    • Ability to analyze and organize data and develop conclusions that optimize decision making.
    • Ability to manage multiple projects with accountability to peers, in a fast-paced environment.
    • Problem-solver, able to influence without authority, listen well, and flex to different styles and personalities.
    • Strong communication skills, oral and written, are essential.

    Must Have
    3-5 + years marketing experience in dental or medical device, 4-year degree, live in territory.

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