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    Digital Marketing Director - Boston, United States - Creative Circle

    Creative Circle
    Creative Circle Boston, United States

    2 days ago

    Default job background
    Retail
    Description

    Our client in Boston is looking to hire a Managing Director, Digital Marketing to join their team While this role can be mostly remote, you'll need to be able to work from their Boston office a few times per month.

    The Managing Director, Digital Marketing will be overseeing the Email, SEO and Content departments and ensuring profitability, client satisfaction/retention and team culture.

    The main focus of this role is email marketing strategy, but you need to have a solid understanding of SEO as well.

    **A minimum of 10 years of experience within email marketing, SEO and people management are required; agency experience strongly preferred**

    Key responsibilities:

    Manage a team of Directors that oversee Email, SEO and Content divisions

    Monitor the departments utilization and efficiency, ensuring optimal performance and resource allocation as measured by monthly contribution margin and utilization reporting

    Ensure department is performing to appropriate financial KPIs and routinely collaborate with company leaders and finance to evaluate goals and performance

    Lead department's strategic initiatives, such as productizing services, developing new processes and building learning resources

    Provide strategic direction for 3-5 key accounts, participate in new business pitching and development for key business

    Consistently maintain target client retention across service lines, looking to expand monthly recurring revenue

    Act as a key point of contact for client escalations, utilization reviews and operational performance issues

    Innovate and refine departmental processes and best practices

    The ideal Managing Director, Digital Marketing will have:

    A minimum of 10 years of experience within Email Marketing, SEO and other digital areas; agency experience strongly preferred

    Strong problem-solving skills and attention to detail

    Excellent communication skills, able to explain complex concepts in a straightforward way

    Demonstrated leadership in managing teams with a focus on performance management and fostering collaborative environment

    A mastery of enterprise email marketing service providers and automation technologies like Hubspot, Pardot, Marketo and Klaviyo

    Master of crawling and auditing tools - SEMRush, ScreamingFrog, AHrefs, Moz, etc.

    Strong ability to analyze data and organic performance - Google Analytics, Google Search, etc.

    Exposure to off-page and listing management platforms - Yext, Google Business Profile, etc.

    A strong understanding of content's role in marketing performance


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