Digital Marketing Manager - Boston, United States - Talent Software Services

Description

Working under the direction of a Harvard manager, plan, create, execute, monitor and analyze the effectiveness of digital marketing and advertising campaigns, which contribute to the advancement of Harvard's academic or business objectives.

Work with Harvard communicators, marketers or program managers to identify marketing goals, audiences and messaging. Research available markets and channels. Recommend or select the best ones for the initiative.

Develop digital marketing plans and relevant, compelling creative deliverables, working in conjunction with Harvard managers, ad agencies contracted by Harvard, and third party designers or other creatives.

Produce digital marketing copy and content as needed.

Ensure deliverables are consistent with the brand and quality standards of Harvard and or the school, as well as its global reputation for excellence.

Projects may include related non digital marketing elements, such as print or radio.

Experience and expertise in the effective use of paid and owned social media, podcast sponsorship, digital display, and email (eblasts and newsletters) advertising.

Experience and expertise in paid search, search engine optimization and web analytics. Provide regular reporting and analysis (trends, key metrics, and results) for digital campaigns to the Harvard client. Educate and consult with Harvard team members on advertising efforts, digital marketing product capabilities and digital media trends.

Will liaise with and represent Harvard's interests, needs and requirements with publishers, advertising agencies, suppliers and creative resources to ensure successful project execution.

Will conduct periodic audits of invoices, budgets, and media plans to optimize Harvard's media investment.

Required technical skills:
Intermediate or better proficiency in typical Microsoft Office products. Basic knowledge of HTML, CSS and Photoshop as well as web analytics. Additional skills with products like Salesforce CRM may be helpful.

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