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Manager, Marketing
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Boston Medical Center Boston, United StatesPOSITION SUMMARY: · The Manager, Marketing is a creative leader and a core member of the Marketing Department at Boston Medical Center Health System (BMCHS). Reporting to the Senior Manager, Marketing, the Manager will be responsible for maintaining and refining a high-performin ...
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Marketing Manager
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UG2 Boston, United StatesUG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships. · As a Marketing Manager at UG2, you will be responsible for ...
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Marketing Manager
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Long Hagan Huff-Harris Boston, United StatesMarketing Manager ($100,000 - $125,000) · This is a full-time role for a Marketing Manager at Long Hagan Huff-Harris. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to promote our services and enhance our brand awareness. Your ...
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Marketing Manager
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CK Group Boston, United StatesCK Group are seeking a Marketing Manager/Sr. Scientist to join a growing biotechnology business with cutting edge technology. This position is on a full time, permanent basis, to be based in Waltham, MA. Some travel will be required. · Salary: Competitive · Proficiency in Chine ...
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Manager, Marketing
1 week ago
Boston Medical Center Boston, United StatesPOSITION SUMMARY: · The Manager, Marketing is a creative leader and a core member of the Marketing Department at Boston Medical Center Health System (BMCHS). Reporting to the Senior Manager, Marketing, the Manager will be responsible for maintaining and refining a high-performin ...
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Marketing Manager
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Ascensus Boston, United States**Section 1: Position Summary** · The Marketing Manager will provide marketing strategy and tactical execution to promote new account adoption and existing account engagement for our many distinct 529 college savings plans. The Marketing Manager will also support Ascensus specif ...
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Marketing Manager
1 week ago
Suffolk University Boston, United States· Reporting to the Director of Enrollment Marketing (DEM) within the Office of Marketing & Communications, the Marketing Manager (MM) is responsible for strategic marketing communications focused on growing undergraduate enrollment and increasing engagement with key target audie ...
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Marketing Manager
12 hours ago
ISlide Inc Boston, United StatesPosition Summary: · ISlide is a rapidly growing footwear company uniquely positioned with a custom, print on-demand business model servicing retail, wholesale, and other customers, both large and small. ISlide has licenses from the premier sports and entertainment organizations ...
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Marketing Manager
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Stride Consulting LLC Boston, United StatesAbout the Role · As a Marketing Manager at InStride Health, you will play a pivotal role in amplifying our mission and driving awareness, engagement, and conversions. You will collaborate closely with cross-functional teams to develop and execute strategic marketing initiatives ...
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Marketing Manager
6 days ago
ISlide Inc Boston, United StatesPosition Summary: · ISlide is a rapidly growing footwear company uniquely positioned with a custom, print on-demand business model servicing retail, wholesale, and other customers, both large and small. ISlide has licenses from the premier sports and entertainment organizations ...
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Marketing Manager
1 week ago
CK Group Boston, United StatesCK Group are seeking a Marketing Manager/Sr. Scientist to join a growing biotechnology business with cutting edge technology. This position is on a full time, permanent basis, to be based in Waltham, MA. Some travel will be required. · Salary: Competitive · Proficiency in Chine ...
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Marketing Manager
4 days ago
HDR Boston, United StatesMarketing Manager- Residential/Commercial Service - $90-$100k base plus performance bonuses - Remote/Hybrid in Westchester County, NY Area - Experience in Services Business a Must · Great opportunity to build an internal marketing department for our client, AG Williams, a 117-ye ...
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Marketing Manager
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Top Tech Talent Boston, United StatesCompany · This company is at the top of the market, small, well-established and still growing. Because this is a small company, this candidate will be able to make a real impact in this role. · ROLE · The Marketing Manager will contribute to programs and initiatives for the Co ...
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Marketing Manager
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Bozzuto Boston, United StatesAt Bozzuto, it's all about experience. Whether it's the experience you bring, gain or give, we want your journey to be exceptional. Guided by our core values of creativity, concern, passion and the pursuit of perfection, we've been creating inspiring, engaging and vibrant communi ...
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Marketing Manager
1 week ago
Suffolk University Boston, United States· Reporting to the Director of Enrollment Marketing (DEM) within the Office of Marketing & Communications, the Marketing Manager (MM) is responsible for strategic marketing communications focused on growing undergraduate enrollment and increasing engagement with key target audie ...
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Marketing Manager
6 days ago
Turner Construction Boston, United StatesDivision: · Boston Main · Project Location(s): · Boston, MA 02108 USA · Minimum Years Experience: · Travel Involved: · Job Type: · Regular · Job Classification: · Experienced · Education: · Job Family: · Marketing · Compensation: · Salaried Exempt · Position Descriptio ...
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Marketing Manager
2 weeks ago
NICSA Boston, United StatesReports to: · President & CEO and Vice President of Sales & Membership Engagement. · Location & Employment Status: · Remote & Full Time, must be located in a major metropolitan area on the East Coast. · Serious candidates should apply directly to We will not accept candidates ...
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Marketing Manager
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FRS Boston, United StatesMarketing Manager · Our client is seeking a highly motivated and detail-oriented Marketing Manager. They are growing and investing in their future. To continue this growth an experienced and energetic marketing professional to spearhead our marketing initiatives in collaboration ...
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Marketing Manager
1 week ago
Massachusetts Clean Energy Center Boston, United StatesPosition Type: Full-time · Pay: $70,000 - $78,000 per year, dependent on experience and education · Benefits: 457b plan, and matching; Medical coverage and 100% deductible coverage through HRA; Dental coverage; Vision coverage; Life insurance; Paid time off; Parental leave; Tui ...
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Marketing Manager
1 week ago
UG2 Boston, United StatesUG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships. · As a Marketing Manager at UG2, you will be responsible for ...
Digital Marketing Manager - Boston, United States - Akoya
1 week ago
Description
The Role:
Akoya is looking for a Digital Marketing Manager who will be responsible for the development and execution of a comprehensive inbound marketing program which spans lead generation, content marketing, SEO and SEM focused on customer acquisition.
We're seeking a creative self-starter and dynamic marketing manager to help us establish a robust lead generation machine and devise programs that effectively manage, grow, and nurture the lead and sales opportunity pipeline.
The ideal person for this role is a highly strategic thinker, with extensive technical knowledge of the digital space and a good handle of the content landscape.
They will lead the day-to-day management and co-creation of our content marketing (videos, blogs, white papers and social media posts), and guided by our Product Marketing Lead, will be responsible for approving all site content before it is published.
Responsibilities Include :
Lead Generation:
Lead and manage inbound marketing strategies that help spread awareness, educate prospects / relevant personas, and convert them into leads.
Craft persuasive email content and messaging that resonates with target audiences.
Segment email lists and tailor campaigns for specific customer segments.
Continuously A/B test emails for improved performance and engagement.
Content Marketing:
Create a steady cadence of creative and thought-provoking content to help drive traffic to Akoya channels (website and LinkedIn) and grow our brand presence
Partner with subject matter experts to develop original content in a variety of formats, from blog posts and articles to white papers, infographics, videos, and more
Stay on top of content marketing trends and bring new ideas for us to explore and test
Ensure the consistency of all content in accordance with Akoya's brand tone and style requirements
Evaluate the success and effectiveness of content through ongoing analysis and monthly reporting on organic traffic and lead-generation initiatives
Be a steward of best practices in messaging, grammar, writing, and style
SEM Management:
Develop and execute a paid media strategy (Initially via Google Ads and LinkedIn) to enhance Akoya's online presence.
Continuously A/B test ad creative for improved performance and engagement
Work with our Marketing and Growth partners to expand our funnel-based approach to net new accounts and existing customers.
SEO Performance and Analytics:
Manage Akoya's website and optimize organic search efforts.
Use data-driven insights to make informed recommendations for optimization.
Provide strategic ownership of SEO and paid search
Execute frequent website landing page tests and optimize for conversion.
Required Experience/Skills:
7+ years of generalist marketing experience; a combination of brand, channel, performance, lifecycle, demand gen, and integrated campaign marketing is highly desirable.
Exceptional written and verbal communication skills.
Proficiency with Google Analytics and Google Adwords required
Proficiency in marketing automation platforms and email marketing tools (e.g., HubSpot)
Deep understanding of SEO and SEM.
Performance-oriented, with understanding of how to manage web analytics.
Experience with content strategy and creative development (leading both internal and external agencies).
Ability to manage complex projects across multiple departments.
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