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    Marketing Manager - Novi, United States - Marcum LLP

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    Full time
    Description

    Marcum LLP offers a great career with exceptional benefits.

    There's a lot to think about when it comes to launching your career. At Marcum, we offer you a world of opportunity, a highly competitive salary, exceptional benefits, flexible work options, and industry-leading technology, all within an environment that values your contributions and supports your professional growth.

    At Marcum, eligible associates receive a benefits package that includes health, dental, and vision insurance, short and long-term disability insurance, life insurance, flexible spending accounts, and transit benefits, as well as paid time off, a 401(k) plan with an employer contribution, and a profit sharing plan.

    Marcum Technology is seeking a full-time Marketing Manager with strong in depth knowledge in the technology arena. The position requires an individual with a desire to work in a variety of capacities from campaign development, lead generation, content creation and brand management. Strong interpersonal and organizational skills are required.

    Objectives of this role:

  • Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels for our Strategic IT Consulting Teams.
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
  • Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
  • Responsibilities:

  • Develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print collateral, digital, and video assets
  • Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, and provide sales support
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
  • Desired skills and qualifications:

  • Bachelor's degree in marketing, business administration, or similar
  • 5+ years' experience marketing technology solutions
  • Proficiency with digital marketing and social media strategies
  • Proficiency in marketing automation software such as HubSpot
  • Superb leadership, communication, and collaboration abilities
  • Exceptional analytical and problem-solving skills
  • Strong time management and organizational abilities


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