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    Marketing and Public Relations Manager - Novi, United States - BLM GROUP USA

    BLM GROUP USA
    BLM GROUP USA Novi, United States

    3 weeks ago

    Default job background
    Description

    The position reports to:
    Director of Sales

    Reporting to the Director of Sales, this role provides direction and support to the Sales and Service teams in the facilitation, development, and implementation of business and marketing plans and marketing strategy, as well as creating and implementing strategy initiatives for media and public relations.


    Activities:
    Essential Functions

    The duties listed below are the specific duties and tasks that someone in this position must accomplish.
    Coordinates with the Event Planner and Italian corporate marketing team on graphics and messaging for trade shows and events.
    Collaborate with Solutions Center Manager for Solution Center and Novi office interior design.
    Works with BLM GROUP management in development of marketing strategy.
    Directs communication between several departments for successful implementation of marketing strategy.
    Analyzes Marketing data to identify best resources/analytics to optimize the marketing budget.
    Assist in creation of company and product presentations.
    Develop multimedia packages, including but not limited to; letters, brochures, video, point-of-purchase displays.
    Assist in development of marketing programs and monitors roll-out of the campaign and provides analytical data to support results.
    Coordinates with team members to develop, manage and execute social media posts and channels.
    Collaborate with Italian corporate marketing team to review documents that may need translation or assistance with proper messaging.
    Establish and execute a year-long advertisement budget and plan.

    Coordinates development of tutorial case studies, customer referrals for publication and assist with writing and development of white papers for publication.

    Maintains all marketing materials and facilitates the distribution of all marketing materials, including BLM clothing to employees and customers.
    Other duties as assigned by management.

    Basic requirements:
    Qualifications

    Associate degree in Marketing, Bachelor's degree is preferred.
    At least 3-5 years of marketing experience required.
    Qualifications

    Associate degree in Marketing, Bachelor's degree is preferred.
    At least 3-5 years of marketing experience required.

    Knowledge, Skills, and other Abilities
    Excellent verbal and written communication skills.
    Ability to express oneself in writing.
    Strong customer service skills and the ability to work in a dynamic team environment.
    Ability to multi-task in a fast-paced environment.
    Ability to learn and understand BLM products and services.
    Advanced skill in the use of Microsoft Office (Word, Excel, Outlook, and Project).
    Able to effectively use the Internet.
    Highly organized.
    Must be able to work effectively with minimal supervision.
    Ability to travel up to 15%.

    Licensing/Certifications

    Valid Driver's License with no more than two (2) points on a driving record within a three (3) year period

    Equipment, Machinery, Tools, and Vehicles Used

    General office equipment, including, computers, printers, fax machines and telephones

    Physical Demands


    The physical demands described here are representative of those that an employee must be able to accomplish to successfully perform the essential functions of this position.

    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.


    While performing the duties of this job, the employee is regularly required to use hands to manipulate, handle, feel or operate objects, tools or controls; reach with hands and arms; stand; talk and hear; walk; sit, climb or balance; stoop, kneel, crouch or crawl; and lift or move up to thirty-five (35) pounds.


    Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral visions, depth perception and the ability to adjust focus.

    Mental Demands


    While performing the duties of this position, employees are regularly required to use written and oral communication skills; read and interpret data, information and documents, analyze and solve problems, use math and mathematical reasoning; observe and interpret situations; learn and apply new information or new skills; work under deadlines and constant interruptions; interact with staff and other organizations; and frequently deal with dissatisfied or quarrelsome individuals.

    Working Conditions


    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this position.

    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

    The incumbent works primarily in an office environment.

    This position is not a remote or hybrid position.

    Reporting Relationships

    This position reports to the Director of Sales.

    Supervisory Responsibility

    Manage and supervise any marketing-related team members, as determined by management.

    Preferred requirements:
    Associate degree in Marketing, Bachelor's degree is preferred.
    At least 3-5 years of marketing experience required.
    We are an Equal Employment Opportunity ("EEO") Employer. If you need assistance or an accommodation with completing the application, you may contact us at

    Send your application
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