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    Email Marketing Manager - Novi, United States - Camelot Si Llc Sharper Image Licensee Of Sharperimage

    Camelot Si Llc Sharper Image Licensee Of Sharperimage
    Camelot Si Llc Sharper Image Licensee Of Sharperimage Novi, United States

    3 weeks ago

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    Description

    Job Description

    Position: Email Marketing Manager

    Company: Camelot SI LLC, Sharper Image licensee of

    Location:

    Remote (Eastern or Central Time Zones)

    is looking for a passionate Email Marketing Manager to help us maximize the effectiveness of our Email and SMS channels. This role is crucial for developing and executing email marketing campaigns to drive engagement, conversions, customer acquisition, and improve customer retention. Reports to the VP of eCommerce.

    Key Responsibilities:

    • Manage the end-to-end Email/SMS marketing process, including:
    • Campaign planning
    • Creative briefs and project management
    • Writing impactful copy
    • Scheduling and deployment
    • Automation and segmentation
    • Testing and optimization
    • Performance tracking
    • Create engaging and relevant email and SMS content for a daily send cadence
    • Collaborate with designers and site merchandisers to ensure strong channel performance
    • Implement customer segmentation strategies based on behavior, demographics and preferences to deliver targeted and personalized campaigns
    • A/B test subject lines, content, and designs to optimize email performance, increase open rates, click-through rates, and conversion rates
    • Monitor key performance indicators (KPIs) and metrics to track the effectiveness of email campaigns, identify trends, and make data-driven decisions to improve results
    • Partner with analyst to create reports and dashboards for internal stakeholders
    • Ensure integration of email marketing initiatives with overall marketing strategy
    • Manage email marketing tools, platforms, and vendors to streamline processes, enhance efficiency, and leverage advanced features and capabilities with our email platform
    • Stay informed about industry trends, best practices, and emerging technologies in email marketing to keep our campaigns fresh, innovative, and competitive

    Desired Skills and Experience:

    • Degree in Marketing, Business, or a related field
    • 3+ years of experience in email marketing at an eCommerce company, with a proven track record of developing and executing successful email and SMS campaigns
    • Proficiency in email marketing platforms (Klaviyo) with hands-on experience in campaign creation, segmentation, and analytics
    • Strong understanding of email marketing principles, tactics, and best practices, including segmentation, personalization, automation, deliverability, and compliance
    • Experience with Monday Project Management platform a plus
    • Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance and ROI
    • Team player with excellent communication skills
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