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    Marketing Manager - Orlando, United States - Fishe Wear

    Fishe Wear
    Fishe Wear Orlando, United States

    1 week ago

    Default job background
    Full time
    Description
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    Marketing Manager


    Job Title:
    Marketing Manager

    | Full Time

    About Company
    Discover revolutionary and innovative fishing fashion with Fishe. The story of Fishe begins with one woman's passion for fly fishing.

    After a lifetime of fishing in ill-fitting fishing clothing, Linda Leary founded Fishe with the goal of creating functional fishing outfits and accessories for women.

    Fishe exists to create functional fishing fashion exclusively for women. We believe in offering inspiring and comfortable clothing that instills confidence.

    The end goal of Fishe is to change women's outdoor apparel forever to ensure comfort and confidence on their outdoor fishing adventures.

    About This Role

    As the Marketing Manager at Fishe, you'll manage our marketing channels, resources, and strategy to strengthen the brand's voice, vision and message.

    This role is for a leader who is forward thinking and will be in charge of devising and implementing content strategy across multiple channels and email campaigns for e-commerce.

    The role strikes a balance between strategic planning and hands-on execution.
    Roles and Responsibilities

    Strategic Planning and Development:
    Developing realistic short and long-term goals that align with the company-wide objectives
    Leading the in-house marketing team and managing our outsourced network of specialists. Maintaining responsibility for the team's ability to execute tasks, meet deadlines, and complete projects.
    Conduct market research and analysis to identify target audiences, brand positioning, and key trends.
    Set marketing goals and objectives, and develop performance metrics to track progress.
    Managing your marketing budgets efficiently and effectively. Deciding where to spend it and how to distribute the marketing spend across the relevant marketing channels.
    Producing reports and analytics on campaign success and overall marketing performance
    Leading communication efforts between the marketing team and the CEO
    Oversee the day-to-day marketing activities and ensure that everyone is doing their job efficiently.
    Devise and implement ongoing on-site and external events planning
    To routinely assess the growing company's challenges, strengths, and goals to continuously develop the business' long-term strategies.

    Product Marketing:
    Develop and execute product launch campaigns with Product team that generate excitement and drive sales.
    Drive the story to educate customers on the design and features in our products
    Create compelling product messaging and positioning that resonates with target audiences.
    Manage product lifecycles and ensure ongoing product awareness and engagement.
    Collaborate with Product team to provide marketing insights and feedback.

    Brand Management:
    Protect and enhance the company's brand reputation and image.
    Develop and maintain brand guidelines and assets.
    Manage brand partnerships and sponsorships.
    Create engaging content that builds brand awareness and loyalty.
    Marketing Communications
    Develop and implement multi-channel marketing campaigns, including print, digital, social media, and public relations.
    Manage the company's website and social media presence.
    Create and manage press releases and media inquiries.
    Develop and manage promotional materials and marketing collateral.

    Team Management:
    Lead and motivate direct reports, contractors and third party agencies
    Delegate tasks effectively and ensure accountability.
    Foster a positive and collaborative work environment.
    Skills, Abilities, and Experience

    Experience:
    5+ years of experience in marketing management, preferably in the apparel industry or a similar B2C (business-to-consumer) environment.
    Proven track record of developing and implementing successful marketing campaigns across multiple channels (digital, social media, email, PR, etc.)
    Experience leading and managing a marketing team (internal and/or external resources).
    Experience with e-commerce marketing

    Skills:
    Strong strategic planning and analytical skills, with the ability to set goals, measure success, and optimize campaigns.
    Excellent communication skills, both written and verbal, with the ability to present to executives and other stakeholders.
    Project management skills and the ability to manage multiple tasks and deadlines simultaneously.
    Budget management expertise and a proven track record of staying within budget.
    Deep understanding of digital marketing channels, including SEO, SEM, content marketing, social media marketing, and email marketing.
    Knowledge of marketing analytics tools and platforms for measuring ROI.
    Excellent leadership and team management skills, with the ability to motivate and inspire a team to achieve goals.
    Strong organizational skills and the ability to prioritize tasks in a fast-paced environment.

    Knowledge:
    Understanding of the target audience (women interested in outdoor apparel and fishing)
    Familiarity with current trends in the outdoor apparel and fishing industries.

    Desired Qualifications:


    Passion for the outdoors and the fishing industry: A strong personal interest in fishing and/or outdoor activities would be a major plus.


    Content creation skills:
    The ability to create engaging content (written, visual, video) for various marketing channels.

    Brand management experience:
    Experience with developing and maintaining brand guidelines and managing brand partnerships.

    Experience with influencer marketing:
    Knowledge of influencer marketing strategies and tactics would be beneficial.

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