Digital Marketing Manager - Orlando, United States - Simpluris

Description

Requirements:


Job Summary
Reporting to the Sr.

Director of Notice and Director of Marketing, the Simpluris Digital Marketing Manager is a critical contributor of Simpluris' growing Legal Notification and Business Development Departments.

Legal Notification

Responsible for planning and buying digital media (Facebook, Instagram, Reddit, Search, Programmatic Display). Must plan and execute campaigns across digital, print, and radio.

This position will provide research and media pricing for client proposals, and will monitor, optimize, and report on the performance of campaigns.

The Digital Marketing Manager will also create digital ads for campaigns.

Digital Marketing

Business Marketing

Assist in updating master marketing materials, creating RFP and pitch content, and tracking KPIs. Work with marketing team on maintaining ranking submissions for key legal publications.

Participate in the onboarding of new personnel, scheduling headshot photos, drafting press releases, updating the website, and coordinating other key touchpoints.

Support production and distribution of quarterly newsletters and other internal communications.

Industry Events & Conferences

Support event activities for brand and industry events including pre-planning, event strategy, ordering and processing gifts, onsite support, and execution.

Maintain inventory of marketing giveaways for conferences and events. Coordinate the ordering and shipments of assets, promotional items and collateral needed for events and conferences. Support of larger sponsorships and strategic partnerships with external organizations. Responsibilities include frequent check-ins, monitoring the calendar of events and ensuring we are upholding our goals with the organization.

Represent the firm at seminars, events, conferences, and tradeshows, as may be required or assigned; this includes managing exhibit booth set-up, staffing, and meaningfully engaging with clients and prospects.

The Marketing Associate assists client loyalty campaigns and efforts to improve Simpluris' "White Glove" service.

Sales Support & Content Creation

Support the effectiveness of the firm's client relationship management (CRM) database by entering contact data, conducting research to find or correct missing or outdated data, and helping to build mailing lists.

Help run analytics reports and compile analytics data related to marketing and business development activities.


Experience

• Bachelor's degree in marketing or communication with at least 3 years of media experience
• Experience in Legal Administration or the desire to learn the industry
• Experience with planning and buying programmatic online display advertising
• Plain language writing experience is a plus
• Excellent written and verbal communication skills with the ability to explain complex info clearly
• Ability to plan, manage and execute projects with cross functional stakeholders
• Demonstrated ability to analyze and optimize marketing campaigns using sound statistical methodologies and KPIs to leverage results to inform strategy
• Basic knowledge of website management and foundations of SEO
• Ability to travel up to 15%

PROFICIENCY IN THE FOLLOWING PLATFORMS PREFERRED

• Salesforce Sales Cloud or similar CRM
• Demand Side Platform ("DSP") digital media buying (DV360, The Trade Desk, Choozle)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• WordPress or similar CMS
• Salesforce Pardot or other Marketing Automation Tool
• Google Analytics and Search Console
• Facebook Business Manager
• Google Ad Words
• Adobe Suite, Figma, Canva

Benefits

If you're passionate about working with great people and being challenged daily, we'd love to have you join our growing team of purpose-driven people This is a full-time, permanent position and compensation is commensurate with experience.

We offer benefits such as medical, dental, vision, life insurance, and 401k (with generous company match). Please submit salary requirements along with a resume.


This is who we are
From class action settlement to corporate remediation, Simpluris delivers comprehensive legal administration services. Over the past 17 years, we've built a first-rate reputation for managing cases from discovery through distribution. Our customer service-focused approach and our technology-driven case management platform set us apart from our competitors. Our core values and our commitment to excellence drive our Mission to provide premium settlement administration services. We are a purpose-driven company made up of an expanding team of purpose-driven people.

We're led by a team of experienced professionals who are laser-focused on growing this business and envision bringing our firm to the next level by implementing new processes, procedures, and technology that will continue to allow us to be the best in our industry.