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    Marketing communications pr - Washington DC, United States - National Multifamily Housing Council

    National Multifamily Housing Council
    National Multifamily Housing Council Washington DC, United States

    3 weeks ago

    Default job background
    Full time
    Description
    Responsible for developing and implementing a comprehensive strategic communications and marketing program for the Council.

    1) NMHC's member information/content strategy, including digital/web communications; (2) public affairs, public relations and marketing; Serve on the president's senior management team and participate in the organization's ongoing strategic plan implementation.

    Develop and lead communications plan for NMHC which identifies objectives, clarifies target audiences, articulates a positioning statement or message, strategies and tactics to meet stated objectives.

    Develop and lead implementation of public and media relations strategy to elevate the image of the apartment industry with policymakers and thought leaders.

    Work with NMHC's Government Affairs department to develop and implement advocacy communications strategy.

    Identify and leverage emerging communications outlets that connect NMHC with new constituents, support awareness of NMHC's brand and serve the organization's strategic goals.

    Support coalition work in partnership with Government Affairs and other external organizations, as needed.
    Oversee the day-to-day activities of the communications function including budgeting, planning and staff development.
    Hire and manage staff who can implement communication and marketing strategies from various platforms.
    Oversee the day-to-day activities of the marketing function including budgeting, planning and staff development.

    Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities and conduct annual performance appraisals.

    Minimum 10 years in a senior management role in communications or public affairs.
    Strong leadership skills and senior-level managerial, problem solving and strategic planning capability and policy/program implementation.

    Experience successfully running integrated issue or political campaigns, including knowledge of polling/focus groups, media relations, advertising, social media and grassroots/grasstops.

    Deep understanding of the legislative and regulatory process at the Federal and State/Local levels.
    Strong project management experience. Ability to handle concurrent projects through time, project and budget management.
    Ability to be an excellent team player as well as work independently with minimal supervision.
    Knowledge of rental housing business and advocacy issues a plus.
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