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    Associate Director, Analytics - New York, United States - Publicis Imagine

    Publicis Imagine
    Publicis Imagine New York, United States

    4 weeks ago

    Default job background
    Full time
    Description

    Job Description

    Overview: We don't all look the same, and we don't expect you to, either. But successful members of the Analytics team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don't shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. We hope you're a numbers whiz and know how to bring data to life through a compelling story. You should already be used to representing your team to external clients, since Associate Directors are often the face of our brand.

    Role Objectives:

    Working closely with both the Business Planning and Activation teams, the Associate Director, Analytics will contribute to the design of the data strategy to tie our clients' marketing to real-world business goals. Our Associate Directors work very closely with the Analyst (which will report directly to the AD) to help them stay on track with day-to-day client deliverables. They also contribute crucial intellectual capital by designing measurement plans based on their client's business needs, using data to tell great stories. Associate Directors also work closely with their VP to build an Analytics strategy and execute on that plan in accordance with their team. This role reports directly into the VP, Analytics.

    Qualifications

  • B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field
  • 6+ years of experience working in an Analytics capacity
  • Agency experience highly preferred
  • Knowledge of Digital Media, Marketing/Advertising industries highly preferred
  • Experience working with Python, R programming languages
  • Experience working with relational databases, SQL
  • Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to senior level clients
  • Ability to develop frameworks, learning agendas and steer complex analytics projects
  • Extensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics or Adobe Site Catalyst
  • Experience with other digital media and analytics tools such, Measurement Vendors, BI Software
  • Experience with third party research partners such as GfK, Nielsen and comScore, Kantar
  • Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets
  • Experience managing and querying relational databases
  • Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas
  • Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
  • Experience and understanding with various cloud computing environments: AWS, Azure, GCP
  • Experience with ad verification tools such as IAS & Moat
  • Experience with using or analyzing data form DMPs and DSPs
  • Experience with two or more of the following advanced analytics methods: descriptive statistics, linear regressions, multi-touch attribution modeling, MMM, cross-device measurement
  • Experience designing databases, schemas, and ETL
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