Lisa London

Data-driven intelligence; resulting in efficient, resourceful solutions and long-term strategies.

Nov 2022 — Present — Associate, Data & Analytics, KPMG, New York City

· Develop Alteryx workflows and analytic apps to transform data; app includes user interface with built-in macros, allowing user to launch a workflow without opening Designer.

· Develop dashboards, visualize reports, and create key performance indicator (KPI) scorecards.

· Collaborate with tax business teams to support tax planning, bench marking, and other initiatives.

Jun 2022 — Aug 2022 — Tax Intern Analyst, KPMG, New York City

· Developed quantitative dashboards; developed Alteryx workflows and reported insights. Clients included Disney, Google, and Microsoft.

Apr 2021 — Jun 2022 — Audience Intelligence Analyst, Rubin Postaer and Associates, Remote

· Reported ad-hoc consumer analyses for Viking, La-Z-Boy, Farmers Insurance, Edison and Honda's TV, digital advertising campaigns; optimized ad spend, QSVs, and conversions.

· Developed ML models for conversion propensity and customer segmentation.

Apr 2021 — Apr 2021  — Apprentice, Deloitte, Remote

· Delivered custom tech solution; gained working knowledge of consulting process.

Nov 2015 — Sep 2021 — Digital Content Producer, Academy of Art University, San Francisco

· Improved audience engagement across multiple departments, including online education and marketing; 100%+ increase in YouTube subscribers and 1M+ video views.

· Implemented process improvements. Oversaw video database management and strategized cloud migration.

· Established customer analytics reporting for content and marketing strategy.

Jan 2021 — May 2023 — MS Applied Data Science, Syracuse University, Syracuse

Specialization in Machine Learning, Business; GPA 3.67

Jan 2020 — May 2022 — Master of Business Administration, Syracuse University, Syracuse

Specialization in Business Analytics and Data Science for Business; GPA 3.63

Jan 2020 — Jun 2021 — Business Analytics Certificate, Harvard University, Cambridge

Aug 2007 — May 2009 — B.A. in Communications, Loyola Marymount University, Los Angeles

Aug 2000 — June 2004 — High School Diploma, Beverly Hills High School, Los Angeles