- Customer Marketing Strategy: Develop and implement a comprehensive customer marketing strategy to ensure consistent and relevant messaging across various channels.
- Segmentation and Targeting: Utilize customer data to segment the customer base and develop tailored communication strategies.
- Content Development: Oversee the creation of engaging content, including emails, newsletters, social media posts, and customer testimonials, to effectively inform and engage customers.
- Cross-channel Communication: Implement integrated communication approaches across email, social media, content marketing, and other relevant channels to efficiently reach customers.
- Customer Engagement: Bring our customers' stories to life by defining and owning the process and delivery of capturing customer success stories, ranging from writing case studies to coordinating customer testimonial videos, all to showcase customer success and promote advocacy.
- Customer Success Collaboration: Work closely with the Customer Success team to develop and implement strategies that enhance customer advocacy and loyalty. Leverage customer feedback and success stories to inform marketing campaigns and content creation.
- Product Team Collaboration: Establish a strong partnership with the Product team to gain insights into customer usage, preferences, and challenges. Share these findings to facilitate continuous improvement of the platform and tools, ensuring they meet customer needs and drive satisfaction.
- Experience: 2+ years in Customer Marketing and/or Customer Advocacy, with a strong preference for SaaS and B2B experience. Proficiency in Salesforce is highly desired.
- Content Development: Proven ability to create compelling customer success stories and marketing campaigns that enhance customer engagement and advocacy.
- Product Education and Support: Skilled in effectively communicating product features and benefits to customers, ensuring easy understanding. Knowledgeable in building and optimizing customer help desk pages for efficient self-service support.
- Strategic Thinking: Ability to see beyond day-to-day activities, contributing to marketing and sales goals, strengthening the brand, and improving customer experience.
- Customer Focus: Passion for understanding and serving customers, with expertise in customer segmentation, targeting, and journey mapping.
- Collaboration: Excellent collaboration and communication skills to work effectively with cross-functional teams and drive results.
- Adaptability: Must be a self-starter, able to multitask and thrive in a fast-paced environment.
- Comprehensive health coverage: medical, dental, and vision
- Be part of a fast-growing company in the healthcare marketing space.
- Collaborate with a talented team dedicated to making a difference for healthcare professionals.
- Enjoy a supportive and dynamic work environment that fosters growth and innovation.
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Digital Marketing Manager - McKinney, United States - DoctorLogic
Description
Job Description
Job DescriptionAbout Us:DoctorLogic is a leading provider of marketing solutions for the healthcare industry. We are dedicated to helping medical practices grow their online presence and attract more patients through innovative digital marketing strategies. Join our dynamic team and make a tangible impact on the success of healthcare professionals nationwide.Position Overview:
As a Digital Marketing Manager - Customer at DoctorLogic, you will play a pivotal role in enhancing customer engagement and loyalty. Reporting to the Director of Growth Marketing, you will develop and execute marketing strategies that foster strong customer relationships, increase customer satisfaction, and drive business growth. Your expertise in customer marketing and advocacy will be instrumental in creating compelling content, leveraging customer success stories, and identifying opportunities for cross-sell and up-sell.Key Responsibilities:
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