- Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online).
- Deploying successful marketing campaigns and owning their implementation from ideation to execution.
- Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage.
- Undertaking market research, understanding the trends and customer preferences.
- Overseeing the creation of marketing materials and content.
- Perform all other relevant tasks essential for increasing the business's sales.
- Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies, and creative artists as per the need.
- Experimenting with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
- Preparing and monitoring the marketing budget on a quarterly and annual basis and allocating funds wisely.
- Overseeing and approving marketing material, from website banners to hard-copy brochures and case studies.
- Measuring and reporting on the performance of marketing campaigns, gaining insight, and assessing against goals.
- Analyzing consumer behavior and adjusting email and advertising campaigns accordingly.
- Forecasting and identifying market trends and challenges.
- Evaluating and optimizing marketing and pricing strategies.
- Increasing brand awareness and market share.
- Coordinating marketing strategies with relevant departments.
- Overseeing branding, advertising, and promotional campaigns.
- Bachelor's degree in marketing, finance, business administration, or similar with a master's degree in a relevant field.
- 3+ years of experience.
- Proven experience identifying target audiences and creatively devising and leading cross-channel marketing campaigns that engage, educate and motivate.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience in setting up and optimizing digital Ad campaigns including Facebook, Google Analytics, and more.
- Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures and pivot tables with spreadsheets.
- Up-to-date with the latest trends and best practices in digital, online, and offline marketing and metrics of success.
- Intimate understanding of traditional and emerging marketing channels especially in the consumer and packaged goods industry.
- Ability to think creatively and provide innovative solutions.
- Familiarity with the latest marketing trends, technologies, and methodologies in graphic design, product illustration, packaging, messaging, branding, etc.
- Proficiency in electronic marketing automation software such as HubSpot Marketing or similar tools.
- Superb leadership, communication, and collaboration abilities.
- Exceptional analytical and problem-solving skills.
- Strong time management and organizational abilities.
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Marketing Manager - McKinney, United States - Herbal Goodness
Description
Herbal Goodness is a manufacturer of premium quality, unique, organic, non-GMO superfoods, and herbal products to support healthy living and impact lives. Founded in 2013, the company excels in the botanical and natural supplements industry and manufactures product lines such as Herbal Teas, Supplements, Extracts, Essential Oils, Smoothies, and Juices. The company is unique in its values of Quality, Sustainability, and Impact.
100% women and minority-owned, Herbal Goodness believe in Business for social good. We donate 10% of our profits to promote the education of girls.
Job Title: Marketing Manager
Job Location: Virtual
Work hours: Full-time; Mondays - Fridays 9 am - 5 pm CST
Department: Marketing
Reports to: CEO
SUMMARY AND OBJECTIVE
Herbal Goodness is seeking a Full Time Marketing Manager with the requirement to be in the office 5 days a week in McKinney, Texas, USA. We are looking for an individual who is hungry for growth, and who knows how to drive marketing strategies both online and offline. The individual must be keenly interested in contributing expertise, knowledge, and ideas to SIGNIFICANTLY drive company growth.
The Marketing Manager will support the day-to-day operations of the marketing team and also work with the sales team, providing visionary ideas, strategic leadership, and road mapping to drive significant growth. This role will have full responsibility for delivering on our revenue and ensuring we meet our target profit margin. They will support a virtual and international team and help with driving operational efficiency as well as supporting new product research and development, E-commerce sales, our online store, and Amazon store. They will drive partnerships and new business development initiatives both for B2B and B2C growth.
The Marketing Manager will report directly to the CEO and will be responsible for improving efficiency and accountability within the team and aligning the organization to ensure we meet and exceed quarterly and annual targets. Must be very tech-savvy and comfortable with using various apps. Also must be active on Social Media.
RESPONSIBILITIES
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