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Marketing Manager - Allen, United States - Quest Medical
Description
One Allentown Parkway, Allen Texas 75002, USAQuest Medical, Inc. is a US based manufacturer that develops and manufactures sterile medical devices for a variety of medical markets. Those markets include cardiac surgery, ophthalmic surgery, oncology, IV fluid, and anesthesia delivery. Our company culture is very diverse and the average tenure for our employee population is 10+ years.
If you are looking for a stable and successful company where your voice will be heard, Quest is the place to be.
Summary:
The Marketing Manager at Quest Medical, Inc.
plays a pivotal role in driving the company's marketing initiatives across its diverse product lines serving cardiac surgery, infusion therapy, and ophthalmology.
This position requires an experienced leader with a strategic mindset, capable of managing personnel, collaborating with cross-functional teams, and implementing effective marketing strategies to support sales efforts.
General Duties and Responsibilities:
Coordinate, organize, and manage all marketing, advertising, and promotional activities in alignment with the Director of Sales and Marketing, ensuring adherence to allocated budgets.
Drafting Engineering Change Orders, revising product labeling, and updating the company website.
Defining strategies to support the product lifecycle effectively.
Oversee the creation and management of marketing messaging, collateral, and presentations from ideation to production, ensuring alignment with brand guidelines and strategic objectives.
Conduct thorough market analysis through customer and competitive research to identify trends, opportunities, and challenges in target markets.Collaborate with the Director of Sales and Marketing to develop comprehensive marketing plans for new and existing products, ensuring timely implementation and execution.
Evaluate the effectiveness of marketing plans and projects through rigorous analytics and reporting, making data-driven recommendations for optimization.Drive the expansion and development of digital marketing platforms, including website analytics/metrics and social media channels, delegating monitoring and reporting tasks as needed.
Identify and recommend appropriate mediums to promote Quest Medical, Inc., products, tailoring strategies to target audiences and market segments.Provide tradeshow support including, but not limited to: Application submission, hotel and flight coordination, shipping logistics, set up and dismantle of tradeshow booths, engagement with current and prospective customers.
Observe clinical cases in hospitals to gain insights into customer needs and product usage, meeting requirements to enter hospitals via facility credentialing processes.
Maintain open communication channels, providing prompt, clear, and concise responses to internal and external stakeholders.Foster strong inter and intra-departmental relationships at Quest Medical, Inc., facilitating collaboration and alignment across teams.
Ensure coverage across all Quest product lines, both domestically and internationally, adapting strategies as needed to address regional differences.
Monitor industry best practices and evidence-based approaches, exploring opportunities for clinical drivers to enhance marketing effectiveness.
Coordinate, organize and manage all marketing, advertising and promotional staff and activities; collaborating with Sales and Marketing Director to appropriately manage budgets.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or related field; advanced degree preferred.
Minimum of 5 years of experience in marketing, with a proven record of accomplishment of success in a managerial or supervisory role.
Demonstrated expertise in developing and executing marketing strategies, particularly within the medical device or healthcare industry.Strong analytical skills, with the ability to interpret data and draw actionable insights to drive marketing decisions.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
Possess the ability to create a compelling PowerPoint presentations and deliver them effectively.
Proficiency in digital marketing platforms, including website analytics, SEO, SEM, and social media management.
Strategic mindset, with the ability to think creatively and innovatively to solve complex marketing challenges.
Proven leadership capabilities, including the ability to motivate and inspire teams to achieve shared goals.
Knowledge of regulatory requirements and compliance standards within the medical device industry is desirable.
Demonstrate an excellent command of the English language, proficiency in proofreading for grammatical and spelling errors, and be adept at using all Microsoft programs.
Valid USiver's LicenseWhy Join Us:
Mid-size company with great company culture that is well diverse
Have a voice in the company
Average tenure for employee population is 10+ years
401k with employee matching available
Paid vacation and other excellent benefits
An Equal Opportunity Employer
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1 year
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