Jobs
>
Los Angeles

    VP, Acquisition Marketing - Los Angeles, United States - HALLMARK MEDIA UNITED STATES LLC

    HALLMARK MEDIA UNITED STATES LLC
    HALLMARK MEDIA UNITED STATES LLC Los Angeles, United States

    1 week ago

    Default job background
    Description
    Job Details

    Level
    Senior

    Job Location
    LA / NYC - Los Angeles / New York, CA

    Position Type
    Full Time

    Job Category
    MK - Marketing

    Description

    SUMMARY

    We are looking for a best-in-class performance marketing expert to drive growth and engage our SVOD subscriber base across a variety of media platforms and channels. As a leader of the direct-to-consumer marketing team, you will help drive the acquisition strategy across multiple platforms including paid media, acquisition partnerships, and Hallmark-owned platforms.

    ESSENTIAL DUTIES AND RESPONSIBILITIES
    • Oversee the subscriber acquisition strategy and execution through ownership of the paid media and partnership plan, alongside close collaboration with other Hallmark leaders to drive acquisition through owned platforms and earned media.
    • Be the subject matter expert on our customer segments and constantly optimize the plan to ensure the business is reaching the right customer in the right location at the right time.
    • Own the acquisition marketing budget and develop strategic recommendations for marketing investment and performance media planning, detailing recommended tactics and budgets for the full marketing funnel.
    • Work with the media agency to develop best-in-class paid media campaigns to drive Hallmark SVOD growth and engagement, including setting clear objectives and KPIs, and developing measurement and tracking plans for all campaigns.
    • Partner with the agency to track campaign measurement and determine in-market optimizations for live campaigns, utilizing dashboards and MTA to optimize intra- and inter-channel to drive towards key KPIs including efficient CPAs, subscriber goals, and CLV.
    • Work closely with the Creative team and media agency to define and organize creative testing across channels to ensure there is a feedback loop on what creative is performing the best and why.
    • Work with Data, Research and Insights, and Finance to develop forecasts based on recommended media plans, report on performance against forecasts, and re-forecast based on in-market data.
    • Review insights and make recommendations for future testing/optimization, testing variables including offer, copy/messaging, targeting and segmentation, creative, and platforms.
    • Identify opportunities to use first and third-party data to inform decisions, and partner with Insights and Data teams to identify and activate against key cohorts.
    • Collaborate with Product and MarTech teams to ensure that any MediaTech roadmap items are sized and prioritized, with clear ROI outlined for any tech investment required.
    • Build strong relationships directly with media platforms for innovative testing opportunities that can drive scalable acquisition profitably on these platforms.
    • Serve as subject matter expert by fostering a network of connections at peer companies to stay up to date with tools and trends and evangelize data-driven media best practices throughout the organization.
    Qualifications

    BASIC REQUIREMENTS
    • Minimum of 10 years of experience in performance media strategy and execution, with a strong focus on direct-to-consumer and subscription products.
    • Extensive experience developing data-driven media strategies with a deep understanding of how to balance a media mix between brand and acquisition campaigns to meet subscriber and user goals.
    • Extensive experience working with media agencies and developing a 2-way dialog and partnership with them.
    OTHER REQUIREMENTS
    • Demonstrated experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies.
    • Exceptionally up-to-date on media and consumption trends.
    • Strong track record of experience interacting and working with multiple stakeholders and partnering collaboratively with consumer insights, content, product, acquisition, and retention marketing teams.
    • Exceptional project management and interpersonal skills, with the ability to take initiative in a challenging, fast-paced environment of multiple priorities.
    • Highly analytical (particularly in customer segmentation and modeling), commercially minded, and proactive individual with strong presentation skills with the ability to step back to see the bigger picture and simplify the complex.
    The salary range for this job is between $166,600- $233,000. The salary rate will take into consideration several factors including location.

    Hallmark Media is an equal-opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally protected status. Principals only, please.
  • Hallmark Media

    VP, Acquisition Marketing

    2 days ago

    Hallmark Media Los Angeles, United States

    Job Details · Level · Senior · Job Location · LA / NYC - Los Angeles / New York, CA · Position Type · Full Time · Job Category · MK - Marketing · Description · SUMMARY · We are looking for a best-in-class performance marketing expert to drive growth and engage our SVOD ...

  • Hallmark Media

    VP, Acquisition Marketing

    1 week ago

    Hallmark Media Los Angeles, CA, United States

    Job Details · Senior · Level LA / NYC - Los Angeles / New York, CA · Job Location Full Time · Position Type MK - Marketing · Job Category Description · SUMMARY · We are looking for a best-in-class performance marketing expert to drive growth and engage our SVOD sub ...

  • Hallmark Media

    VP, Acquisition Marketing

    1 week ago

    Hallmark Media Los Angeles, CA, United States

    Senior · Full Time · MK - Marketing · We are looking for a best-in-class performance marketing expert to drive growth and engage our SVOD subscriber base across a variety of media platforms and channels. As a leader of the direct-to-consumer marketing team, you will help drive ...

  • Wellth

    Acquisition Marketing Manager

    1 week ago

    Wellth Los Angeles, United States

    About Wellth · Wellth strives to motivate and incentivize healthy habits through individualized care plans. Our approach draws on a unique combination of behavioral economics, habit science, and cutting-edge technology to drive positive behavior and habit change among some of th ...

  • SKIMS

    Acquisition Marketing Coordinator

    1 week ago

    SKIMS Los Angeles, United States

    THE ROLE · We are looking for an Acquisition Marketing Coordinator to join us in developing and executing marketing strategies to acquire new customers and grow the business. · The ideal candidate will have experience assisting on marketing campaigns across a variety of paid me ...

  • Newegg

    Sr Manager, Marketing, Customer Acquisition

    2 days ago

    Newegg Los Angeles, United States

    Manage significant growth and budgeted profitability of direct sales on cross border sites · * Work closely with the product and category marketing and promotions team · * Collaborate with the global team to manage all operational aspects of cross border fulfillment from catalog ...

  • Newegg

    Sr Manager, Marketing, Customer Acquisition

    1 week ago

    Newegg Los Angeles, United States

    Purpose of Job · To develop, build and maintain Newegg's product presence and increase market share within all Newegg platforms. · Job Description · Manage significant growth and budgeted profitability of direct sales on cross border sites · Work closely with the product and c ...

  • Wellth

    Acquisition Marketing Manager

    1 week ago

    Wellth Marina del Rey, United States

    About Wellth · Wellth strives to motivate and incentivize healthy habits through individualized care plans. Our approach draws on a unique combination of behavioral economics, habit science, and cutting-edge technology to drive positive behavior and habit change among some of th ...

  • LaserAway

    Vice President, Talent Acquisition

    1 week ago

    LaserAway Los Angeles, United States

    **Job Title**:Vice President, Talent Acquisition · **Department**: Human Resources · **Reports to**: VP, Human Resources · **Job Summary**: · As the Vice President of Talent Acquisition, you will be responsible for developing and executing LaserAway's talent acquisition strategy ...

  • Global Integrity Realty Corporation

    Capital Markets Fundraiser

    5 days ago

    Global Integrity Realty Corporation Los Angeles, United States

    **RESPONSIBILITIES**: · **Fundraising Strategy**: · - A real estate industry fundraiser with an impressive and easily verifiable track record of fundraising on behalf of co-mingled funds, separate accounts, and one-off investments. · - Develop and execute fundraising strategies t ...

  • Cloud Imperium Games

    Director of Growth

    1 week ago

    Cloud Imperium Games Los Angeles, United States

    Cloud Imperium Games is a Global Publisher/Developer in the interactive entertainment industry, building the next generation of immersive games of uncompromising fidelity and scale. Star Citizen, the record-breaking space sim and massively multiplayer online game, is currently in ...

  • Lincoln Property Company

    Financial Analyst

    1 week ago

    Lincoln Property Company Los Angeles, United States

    Lincoln Property Company is looking to hire a financial analyst to support the acquisition and development teams of LPC's West Coast markets; San Diego, Orange County, Los Angeles (HQ), San Francisco, Sacramento, Portland, Boise, Salt Lake City, and Seattle. · **Responsibilities* ...

  • OBXtek Inc.

    Acquisition Specialist Sme

    1 week ago

    OBXtek Inc. Los Angeles, United States

    **Responsibilities**: · OBXtek is staffing for **Acquisition Specialist SME - Divison Action Group (DAG) (SSC/CGV - GPS) **positions for the United States Space Force (USSF) Space Systems Command (SSC) Acquisition Support Services contract to support Military Communication (MilCo ...

  • OBXtek Inc.

    Acquisition Specialist Journeyman

    1 week ago

    OBXtek Inc. Los Angeles, United States

    **Responsibilities**: · OBXtek is staffing for **Acquisition Specialist Journeyman - DAG (SSC/CGV - GPS)** positions for the United States Space Force (USSF) Space Systems Command (SSC) Acquisition Support Services contract to support Military Communication (MilComm) & Positionin ...

  • OBXtek Inc.

    Acquisition Specialist Sme

    1 week ago

    OBXtek Inc. Los Angeles, United States

    **Responsibilities**: · OBXtek is staffing for **Acquisition Specialist SME - General (SSC/CGZ - Chief of Staff's Office) **positions for the United States Space Force (USSF) Space Systems Command (SSC) Acquisition Support Services contract to support Military Communication (MilC ...

  • OBXtek Inc.

    Acquisition Specialist, Sme

    1 week ago

    OBXtek Inc. Los Angeles, United States

    **Responsibilities**: · OBXtek is staffing for an **Acquisition Specialist, Subject Matter Expert (SME) (CGT Tactical SATCOM)** for the United States Space Force (USSF) Space Systems Command (SSC) Acquisition Support Services contract to support Military Communication (MilComm) & ...

  • Univision communications inc

    Svp, Marketing Customer Lifecycle

    3 days ago

    Univision communications inc Los Angeles, United States

    TelevisaUnivision is the leading Spanish-language media company in the world We're investing in our content, our people, and our properties, which span digital, streaming, social, audio, linear and live events. We're growing our offerings, building on the launch of our successful ...

  • Lowe

    Analyst

    1 week ago

    Lowe Los Angeles, United States

    Overview: · Participate in all aspects of the real estate investment/development process including analysis of commercial office, residential, hotel, resort, retail, and mixed-use developments and acquisitions as well as corporate capital market activities, which could include pa ...

  • Generatrix, LLC

    Business Development Director

    1 week ago

    Generatrix, LLC Los Angeles, United States

    Benchmark International, a global mergers & acquisitions company, is looking for an experienced and highly driven M&A sales professional. This is a 'front line' sales position with a strong emphasis on assisting clients who are looking to exit or grow their business. · The Direct ...

  • OBXtek Inc.

    Acquisition Specialist, Journeyman

    1 week ago

    OBXtek Inc. Los Angeles, United States

    **Responsibilities**: · OBXtek is staffing for an **Acquisition Specialist, Journeyman - Directors Action Group (DAG) (CGT Tactical SATCOM)** for the United States Space Force (USSF) Space Systems Command (SSC) Acquisition Support Services contract to support Military Communicati ...